Feed your brain! Discover some mind-blowing facts and figures about dropshipping, ecommerce, digital marketing, social media and beyond.
Healthy, glossy hair has become a global obsession — and the numbers prove it. The haircare market is projected to surpass $113 billion in 2025, driven by innovation, sustainability, and high-performance formulas that actually deliver results. From luxury icons like L’Oréal and Kérastase to rising disruptors like K18 and Cécred, these brands are redefining how the world cares for its hair. In this data-backed roundup, we’ve analyzed market reports, consumer trends, and 2025 beauty award winners to uncover the brands leading the charge. Whether you’re a beauty enthusiast or retailer scouting best-sellers, discover which names dominate the shelves — and why.
The global hair-care market is demonstrating strong momentum in 2025, underpinned by rising consumer demand for scalp health, personalised hair solutions and premium formulations. According to Fortune Business Insights, the market is expected to grow from US $113.93 billion in 2025 to US $213.47 billion by 2032, representing a robust CAGR of 9.4% over the period.
Breaking it down by region, Europe stands out — it held approximately 36.55% market share in 2024 and remains the largest region for hair-care globally.
Looking at the shampoo sub-segment: the global shampoo market alone is projected to reach US $56.59 billion by 2032, starting from US $38.23 billion in 2025, with a CAGR of ~5.76%.
Regionally, while Europe holds leading share, Asia-Pacific is a fast-rising market — for instance the shampoo market had a 36.42% share in Asia-Pacific in 2024
Here is the list of top ten hair care brands in the world with their USP and statistics.
The world’s beauty leader also dominates professional and mass haircare. L’Oréal’s Professional Products Division delivered €4.89B in 2024 sales (+5.3% like-for-like), powered by premium haircare and a strong omni-channel push. In 2025, L’Oréal signed an agreement to acquire Color Wow, strengthening its high-performance, salon-centric portfolio alongside Kérastase, Redken, and Matrix. The Color Wow deal underscores a strategy to scale science-backed, viral products into global distribution. Expect gains from e-commerce acceleration and selective retail, with premiumization continuing to lift mix. USP: unmatched brand stack across pro, dermo, and mass plus best-in-class R&D and distribution.
Unilever’s Beauty & Wellbeing unit—home to Dove, Sunsilk, and TRESemmé—continued to outpace the company, with premiumization and innovation driving momentum into 2025. The latest full-year disclosure highlights focused investment behind Hair and Skin Care, supported by social-first brand building and pricing discipline. In earlier 2024 trading updates, Beauty & Wellbeing outperformed other units on both price and volume, signaling healthy underlying demand. USP: mass-reach brands with global distribution, strong price/mix management, and consistent renovation cycles (e.g., Sunsilk relaunches) that defend share in core markets.
P&G remains a cornerstone of global haircare via Pantene, Head & Shoulders, and Herbal Essences. The FY2025 annual report and filings show a stable Beauty segment outlook, with companywide guidance of +2–4% sales growth and +10–12% EPS growth maintained during the fiscal year—despite category normalization. Net sales were broadly resilient across large divisions; Beauty was flattish in recent quarters while P&G continued to lean on productivity and share buybacks. USP: efficient global supply chain and repeat-purchase franchises (anti-dandruff and repair) that weather cycles and keep retailer shelf space.
Henkel’s Consumer Brands division sharpened focus in hair after portfolio streamlining. FY2024 materials point to “very good” results and continued transformation, while industry coverage cites ~6.9% organic growth in Hair fueled by styling and color (Schwarzkopf, got2b, Taft). Henkel also acquired Vidal Sassoon in China to fortify its premium hair position. 2025 guidance is more moderate given macro headwinds, but margin discipline remains strong. USP: European hair-color and styling leadership with disciplined portfolio management and sustainability improvements (e.g., higher recycled plastic usage).
Japan’s Kao anchors a diversified beauty portfolio with salon-trusted Goldwell and consumer-favorite John Frieda. The Integrated Report 2024 outlines strategy for global growth with investments in skin & hair, and reiterates the role of its international hair brands across North America and Europe. Kao’s professional channels and premium retail placements position it well for the “science + salon” trend, while portfolio breadth supports regional resilience. USP: credible salon heritage (Goldwell), enduring mass appeal (John Frieda), and a measured, sustainability-led growth roadmap.
Aveda remains one of prestige beauty’s most recognized salon-aligned, plant-powered hair brands. ELC’s FY2024 disclosure notes Hair Care net sales declined ~4%, primarily due to Aveda softness in North America amid salon and DTC headwinds. However, Aveda’s sustainability leadership, salon education, and prestige positioning keep it front-of-mind as traffic stabilizes. For 2025, the broader ELC turnaround and productivity actions are designed to re-ignite category momentum. USP: heritage in botanicals, salon education, and eco-conscious sourcing that underpins premium price realization.
Within L’Oréal’s stable, Kérastase exemplifies “luxury-performance” haircare. Independent visibility metrics ranked Kérastase the #1 most searched hair brand of 2024 (12.8M annual searches), with robust social followings and engagement—momentum that carried into 2025 via hero franchises (Genesis, Blond Absolu, Chronologiste) and salon protocol marketing. As premiumization drives category growth, Kérastase benefits from L’Oréal’s pro distribution and scientific storytelling. USP: high-touch salon rituals plus clinically-positioned care, translating into superior price/mix and global desirability.
K18 accelerated the bond-building trend with patented peptide technology, remaining a mainstay on awards lists and “pro-to-consumer” routines. In 2025 award seasons, K18 products appeared among reader/editor picks across major publications and retail roundups, reinforcing social proof and repeat rates. Its science-first narrative resonates as consumers pursue repair and resilience rather than masking damage. With broad salon endorsement and growing retail presence, K18 continues to chip away at legacy incumbents. USP: patented K18PEPTIDE™ tech and fast, visible results that win awards and word-of-mouth.
Olaplex pioneered bond-building and remains a category reference point despite a reset. SEC filings and news flow show a leadership change (new CEO Amanda Baldwin) and a turnaround plan focusing on distribution discipline, anti-diversion efforts, and brand rebuilding. While 2024/2025 sales trended lower versus peak years, quarterly beats in 2024 signaled stabilization. Awards and consumer familiarity with the No. 3/4/5 system keep the franchise in baskets as the company prioritizes innovation and trust. USP: patented bond science with unmatched brand awareness and routinized usage across salon + retail.
Moroccanoil turned argan oil into a modern hair ritual and remains an evergreen styling and care staple globally. As a private company, full financials aren’t disclosed; however, third-party eCommerce intelligence indicates moroccanoil.com generated roughly $26–27M online sales in 2024, with low-single-digit growth projected for 2025—excluding wholesale and salon channels. The brand’s Treatment Original and expanding curl/repair lines sustain strong brand recognition and retailer placement. USP: instantly recognizable fragrance + lightweight oil technology that created (and still leads) the argan category, with broad cross-type appeal.
From luxury icons like L’Oréal and Kérastase to innovation-driven disruptors like K18 and Cécred, the global haircare industry continues to redefine beauty through science, sustainability, and personalization. With the market expected to exceed $113 billion in 2025, the demand for trusted haircare products has never been stronger. Whether you’re an entrepreneur or beauty retailer, tapping into this booming niche can unlock massive profits. Start sourcing premium, fast-shipping haircare products today with Spocket—the world’s leading dropshipping platform for high-quality US and EU suppliers. Build your brand, scale faster, and meet customer demand effortlessly.
