Insights, Analysis and more

It may be one of the smallest countries in the European Union, but  Belgium has a long-established presence in the fashion industry—so much so that avant-garde designers, the Antwerp Six, are world-renowned in their industry.

Not only that but by 2029, it's predicted that 7.4 million people in Belgium will spend on fashion, resulting in a projected market volume of $4.37 billion!

So, if you’re interested in capitalizing on the Belgian fashion industry and are looking for inspiration, stick with us as we explore the top fashion brands in Belgium in 2024.

Let's dive in!

1. C&A 

C&A is a major clothing retailer in Belgium with a significant presence. It offers fashion for all the family at affordable prices. In addition to its physical store locations, the company also has a Belgium-specific online store. 

• Market share: 3.7% in 2022
• Revenue: Total turnover for 2023 in Belgium was €300,623,232
• Stores: 98

2. Zara

Owned by Inditex, Zara is the company’s most successful brand. It's a worldwide success story, and its presence in Belgium is no different. It appeals to customers looking for quality, trending products recognizable to fashion lovers worldwide.

• Market Share: Most recent statistics show Zara held 3.9% in 2022. 
• Revenue: Inditex’s profit before tax in 2023 in Europe, excluding Spain, was EUR 43m (no other Belgian and Zara-specific figures were available at the time of writing)
• Stores: 27

3. Massimo Dutti

Massimo Dutti is an elegant brand that sells versatile, quality clothing for men and women made with high-standard fabric. Inditex took over the brand’s Belgian and Portuguese network of stores in 2012.  

• Revenue: No statistics are available other than the Inditex annual report for 2023, which lists a group profit for all its brands in Europe (excluding Spain) as EUR 43m. 
• Stores: 14

4. H&M

H&M is another leading brand in Belgium. It's well known for its quick turnover of fashion styles and wide product range for women, men, and children. Its affordable prices make it popular with shoppers keen to snag a fashion-forward bargain. 

• Market share: 3.2% (in 2022). 
• Revenue: The only available statistic is Belgium H&M's online revenue, which stood at EUR 45m in 2016. However, for the whole of Europe, all H&M sales sat around $5.4m between December 2022 and August 2023. 
• Stores: 38

5. Essentiel Antwerp

Essentiel Antwerp, a luxury fashion brand for women, offers bold and luxurious designs with floral or graphic prints. Its stores, spread across Belgium, the UK, the US, Germany, France, the Netherlands, and South Korea, are a testament to its global appeal. 

• Revenue: No specific figures are available for Belgium, but its estimated total annual revenue is $51.2m
• Stores: 18

6. HNST Circular Jeans

Pronounced as ‘honest” this online Belgian brand was founded in 2017 with the mission of moving away from the fashion throwaway culture and towards a more sustainable approach to retail. HNST Circular Jeans offers a range of sustainable and luxurious denim for men and women. 

The brand’s latest funding round was in 2022, raising $1.08m. Marie Claire magazine called the brand “the most ecological jeans in the world.”

7. Dries Van Noten

Belgian designer Dries Van Noten has long held a dominant presence on the worldwide fashion stage. The luxury brand, founded in 1986, is known for its avant-garde designs and bold colors. Its headquarters are in Antwerp, Belgium. 

• Revenue: There are no Belgium-specific figures however, the brand’s global revenue in 2024 was estimated at $27.9 million.
• Stores: 6

8. Ann Demeulemeester

Original and elegant designs are synonymous with the Ann Demeulemeester brand, which can be found on its website and other notable online platforms such as Net-a-Porter. Ann Demeulemeester has been featured in higher-end consumer publications like Vogue.

The Antonioli Group bought the brand in 2020. 

• Revenue: $5 million (2023)
• Stores: 3

9. Conscious Antwerp

Conscious Antwerp was founded in 2020. The brand designs sustainable clothing that is sold in stores in Belgium, Holland, and Germany and online.

Clothes are made and processed in Belgium using leftover fabrics and materials. They appeal to consumers keen to spend their money with ethical brands. Designs are minimal, high-quality, and casual in style. 

Stores: 2

10. Black and Gold

This online Belgian brand draws inspiration from Latin America, particularly from the Dia de los Muertos tradition (Day of the Dead), where skulls celebrate life, joy, and love. The brand sells t-shirts, sweaters, jogging bottoms, and other high-quality products. 

• Other information: Black and Gold has 53.2k Instagram followers

Final Thoughts

We could write more and more, listing hundreds of fashion brands in Belgium. Our list of top fashion brands in Belgium shows just how important Belgian fashion is - and that it shows no signs of slowing down as an industry. 

Hopefully, our mix of well-known and emerging fashion brands has given you a flavor of Belgian market trends and consumer preferences. These brands have succeeded in establishing a healthy market share by responding to market trends and consumer demands in the modern age, a lesson all budding entrepreneurs should heed! 

Were you inspired by our list of top fashion brands in Belgium? Please let us know your thoughts in the comments box below!