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“I have earned $442,991 USD in just six months by building a dropshipping business that people loved”.
Statista says the UK is home to Europe’s largest retail sector.
What’s more, the UK’s apparel market revenue is expected to grow from 72.4 billion in 2024 to a whopping 80.24 billion in 2027—up from a low of 54.97 billion in 2020 during the COVID-19 pandemic. Unsurprisingly, women’s clothing in the UK leads the charts, generating much higher revenues than men’s and children’s clothing.
The UK also has the most advanced ecommerce market in Europe. In fact, the number of ecommerce users in the United Kingdom is expected to grow to 62.1 million in 2025 — 92.6% of the UK’s population of 67 million people.
In this article, we’ll explore the top clothing brands in the UK claiming the lion’s share of this enormous market. Specifically, we’ll reveal the UK’s top:
Let’s dive in!
Here are the UK’s top 10 clothing brands ranked by popularity in Q1 of 2024, according to YouGov — an international online research data and analytics technology group. YouGov measures popularity by the percentage of respondents with a favorable opinion of a UK clothing brand.
Statista reveals the UK’s leading luxury fashion brands ranked by brand awareness as of December 2023:
These numbers show that French and Italian brands dominate the UK’s luxury clothing market, with Burberry standing as the only British luxury fashion brand in the top 10.
Here are the top UK clothing brands for men as of Q1 of 2024, according to YouGov:
Notably, 60% (6 out of 10) of the most popular men’s clothing brands are sports or activewear brands:
Here are the top women’s clothing brands in the UK ranked by popularity as of Q1 in 2024:
Interestingly, half (5 out of 10) of the top women’s clothing brands are relatively inexpensive, high-street fast-fashion brands:
Now, let’s explore the top 10 UK clothing brands preferred by baby boomers as of Q1 of 2024:
Working our way down the generations, here are the UK’s top clothing brands most popular with Generation X:
Here are millennial’s favorite fashion and clothing brands in the UK as of Q1 of 2024:
Here are the UK’s leading fashion names among Generation Z ranked by brand popularity in October 2023, according to Statista:
Unsurprisingly, all 10 of Generation Z’s preferred UK clothing brands are relatively inexpensive fast-fashion brands.
These are the UK’s top clothing and retail companies by market cap, according to Statista, as of March 7, 2024:
Many of these top clothing companies in the UK produce clothing for their brands and sell other famous brands’ clothing. For example:
Moreover, some companies act as umbrella companies that own many top UK clothing brands. For example:
Statista shares the UK’s top 10 clothing brand fashion stores ranked by the percentage of respondents who recognized each brand.
This study ranked brand awareness by showing 1,240 online respondents both the brand’s logo and written brand name — a concept referred to as ‘aided brand recognition.
All 10 of these top clothing stores are prominent high-street retailers.