Statista says the UK is home to Europe’s largest retail sector.

What’s more, the UK’s apparel market revenue is expected to grow from 72.4 billion in 2024 to a whopping 80.24 billion in 2027—up from a low of 54.97 billion in 2020 during the COVID-19 pandemic. Unsurprisingly, women’s clothing in the UK leads the charts, generating much higher revenues than men’s and children’s clothing.

The UK also has the most advanced ecommerce market in Europe. In fact, the number of ecommerce users in the United Kingdom is expected to grow to 62.1 million in 2025 — 92.6% of the UK’s population of 67 million people.

In this article, we’ll explore the top clothing brands in the UK claiming the lion’s share of this enormous market. Specifically, we’ll reveal the UK’s top:

1. Clothing Brands
2. Luxury Clothing Brands
3. Men’s Clothing Brands
4. Women’s Clothing Brands
5. Clothing Brands Among Baby Boomers
6. Clothing Brands Among Generation X
7. Clothing Brands Among Millenials
8. Clothing Brands Among Generation Z
9. Clothing Companies
10. Clothing Stores

Let’s dive in!

1. The Top 10 UK Clothing Brands

Here are the UK’s top 10 clothing brands ranked by popularity in Q1 of 2024, according to YouGov — an international online research data and analytics technology group. YouGov measures popularity by the percentage of respondents with a favorable opinion of a UK clothing brand.

1. Clarks: 75%
2. Dr. Martins: 70%
3. Levi’s: 68%
4. Nike: 65%
5. Adidas: 64%
6. Next: 62%
7. North Face: 61%
8. Primark: 59%
9. JD Sports: 56%
10. Rebook: 55%

2. The Leading Luxury Clothing Brands in the UK

Statista reveals the UK’s leading luxury fashion brands ranked by brand awareness as of December 2023:

1. Gucci: 92%
2. Chanel: 91%
3. Dior: 91%
4. Prada: 89%
5. Armani: 88%
6. Louis Vuitton: 87%
7. Burberry: 86%
8. Dolce & Gabbana: 86%
9. Yves Saint Laurent: 85%
10. Versace: 82%

These numbers show that French and Italian brands dominate the UK’s luxury clothing market, with Burberry standing as the only British luxury fashion brand in the top 10.

3. The Most Popular Men’s Clothing Brands in the UK

Here are the top UK clothing brands for men as of Q1 of 2024, according to YouGov:

1. Clark’s: 73%
2. Dr. Martens: 72%
3. Levi’s: 69%
4. JD Sports: 65%
5. Adidas: 63%
6. Nike: 63%
7. Next: 61%
8. North Face: 60%
9. Puma: 58%
10. Lacoste: 58%

Notably, 60% (6 out of 10) of the most popular men’s clothing brands are sports or activewear brands: 

1. JD Sports
2. Adidas
3. Nike
4. North Face
5. Puma
6. Lacoste

4. The Most Popular Women’s Clothing Brands in the UK

Here are the top women’s clothing brands in the UK ranked by popularity as of Q1 in 2024:

1. Clark’s: 78%
2. Tu Clothing: 71%
3. Levi’s: 68%
4. Dr. Martens: 68%
5. Primark: 67%
6. Nike: 67%
7. TK Maxx: 67%
8. H&M: 65%
9. Adidas: 65%
10. New Look: 64%

Interestingly, half (5 out of 10) of the top women’s clothing brands are relatively inexpensive, high-street fast-fashion brands:

1. Tu Clothing (supermarket chain, Sainsbury’s, UK clothing brand)
2. Primark
3. TK Maxx
4. H&M
5. New Look

5. The Top Clothing Brands in the UK Among Baby Boomers

Now, let’s explore the top 10 UK clothing brands preferred by baby boomers as of Q1 of 2024:

1. Clark’s: 80%
2. Levi’s: 75%
3. Dr. Martens: 74%
4. Selfridges: 68%
5. Pringle of Scotland: 62%
6. Lee Cooper: 61%
7. Next: 60%
8. Wrangler: 59%
9. Hush Puppies: 59%
10. Tk Maxx: 55%

6. The Top UK Clothing Brands Among Generation X

Working our way down the generations, here are the UK’s top clothing brands most popular with Generation X:

1. North Face: 75%
2. Adidas: 71%
3. Clarks: 71%
4. Nike: 67%
5. George: 65%
6. Primark: 65%
7. Dr. Martens: 64%
8. Matalan: 63%
9. Levi’s: 63%
10. JD Sports: 62%

7. The UK’s Top Clothing Brands Among Millenials

Here are millennial’s favorite fashion and clothing brands in the UK as of Q1 of 2024:

1. Clark’s: 76%
2. Next: 74%
3. Nike: 74%
4. Reebok: 73%
5. Timberland: 69%
6. Rayban: 69%
7. Dr. Martens: 68%
8. Adidas: 68%
9. George: 68%
10. Tk Maxx: 66%

8. The Top Clothing Brands in the UK Among Generation Z

Here are the UK’s leading fashion names among Generation Z ranked by brand popularity in October 2023, according to Statista:

1. Primark: 61%
2. H&M: 57%
3. Boohoo: 42%
4. Zara: 39%
5. New Look: 38%
6. Tk Maxx: 37%
7. Next: 37%
8. George: 34%
9. M&S: 34%
10. Debenhams: 24%

Unsurprisingly, all 10 of Generation Z’s preferred UK clothing brands are relatively inexpensive fast-fashion brands.

9. The Top Clothing Companies in the UK

These are the UK’s top clothing and retail companies by market cap, according to Statista, as of March 7, 2024:

1. Next plc: $13.43 billion
2. JD Sports Fashion: $7.6 billion
3. Burberry: $5.7 billion
4. Capri Holdings: $5.34 billion
5. ASOS: $560 million
6. BooHoo Group: $550 million
7. Farfetch: $250 million
8. Perfect Moment: $60 million

Many of these top clothing companies in the UK produce clothing for their brands and sell other famous brands’ clothing. For example:

• JD Sports Fashion retails big-name brands like Nike, Adidas, and North Face.
• Farfetch retails luxury fashion brands like Dolce & Gabbana, Balenciaga, Gucci, and Prada.

Moreover, some companies act as umbrella companies that own many top UK clothing brands. For example:

• Capri Holdings owns Versace, Jimmy Choo, Michael Kors, and more.
• BooHoo Group owns Oasis, Burton London, Karen Millen, Coast, and more.

10. The UK’s Top 10 Clothing Stores

Statista shares the UK’s top 10 clothing brand fashion stores ranked by the percentage of respondents who recognized each brand.

This study ranked brand awareness by showing 1,240 online respondents both the brand’s logo and written brand name — a concept referred to as ‘aided brand recognition.

1. Primark: 93%
2. H&M: 92%
3. Next: 91%
4. TK Maxx: 91%
5. John Lewis: 90%
6. M&S: 90%
7. Gap: 88%
8. New Look: 88%
9. George: 87%
10. Matalan: 87%

All 10 of these top clothing stores are prominent high-street retailers.