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Success Story: How a Dropshipping Business Achieved $60,000 in Their First Month

Success Story: How a Dropshipping Business Achieved $60,000 in Their First Month

Enina Bicaku
Published on
June 3, 2024
Last updated on
June 3, 2024
9
Written by:
Enina Bicaku
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It was in the first few weeks of quarantine when Jean and her team noticed something peculiar happening in their community. Instagram feeds were full of puppies, newly adopted cats and dogs, and an explosion of cuteness all around. 

They soon discovered that the pet shelters in their city were achieving the highest levels of adoption ever, with furry friends finding new homes every day. 


What happened? 


The new-norm of remote work and increased time at home had finally solved the one hurdle people encounter when they want to get a pet: The Time


People were discovering the joys and pains of loving a pet and dealing with a new normal that involved shedding, potty training, and lots of walks. 


Jean and her team had an idea. They all worked together at Hypewell, an eCommerce ad agency where they’ve scaled clients across verticals using high-return advertising strategies.


They got together and decided that it would be cool to start a passion project: something that intersected between their love for marketing and advertising, and their entrepreneurial spirit. But most importantly, their love for pets. 


With the demand for pet products at an all-time high, the vision was clear: To start a dropshipping business that provided a go-to store for new pet households and pet lovers all around. 


In their first month of operating, they made a sale on their first day and managed to generate USD$60,000 in their first month. Pretty impressive right?


We reached out and asked them to share their story, their methods, how they managed to build a high converting eCommerce website and got customers to come back again and again. 


We asked them all the questions a new or seasoned entrepreneur may have, and now, we’re ready to share it with you. 


1. Why did they decide to start a dropshipping business?

Jean and her team noticed that they didn’t know of a single place outside of major brands where they could purchase great pet toys and accessories online.

With the quarantine making buying in-store pet accessories unsafe, they decided that they could make an online store that fulfilled all the holes the industry was lacking. 

 

“As dog owners ourselves, we have also struggled with finding a really solid online source to get products we love.  With that being said, we decided to launch our first dropshipping store and have had a ton of fun doing it!"

 

Since the surge was originating in the USA, they decided they needed fast shipping and high-quality products that their customers in the US would find appealing. 

They decided to use Spocket to get instant access to dropshipping suppliers in the USA, and globally. With their Unicorn Plan, they had the freedom to focus on premium products and focus on the heavy-hitting best sellers. 

With the demand for a sturdy and trusted source of pet accessories increasing exponentially, they decided to seize the opportunity. 


2. How did they decide on the niche and name of their online store?

Many entrepreneurs struggle with finding the perfect niche

Like most successful dropshippers, Jean and her team decided on a niche that they already had knowledge of, and cared about. Since they all had dogs at home, they chose the pet niche.

This gave them insight and an advantage in their target market, mainly because they were in it themselves. They knew the pain points and the things people were looking for, as well as the generic products to avoid. 

Mixed with consumer trends and the happenings around them, they knew that the pet niche was going to yield results and longevity.


Google trends for Dog Collar

 

Loving your pets and getting them toys and accessories will always be an evergreen topic. Based on the Google trend for “dog collars” there has been a spike in searches since March 2020, higher than the 5 years before it.


As for the name, it needed to be simple, direct, and flexible in the long term.  

“We wanted a store name that immediately conveyed that we offer pet products, but did not want to limit ourselves by making it strictly dog focused, in the event that the store was a success.”

They also decided to add a community oriented focus to their online store name so that they could build a community of pet lovers, along with trust and engagement amongst their customers.


3. How did they start their Dropshipping Business?

Since Jean and her team started their online business as a passion project within Hypewell, they were accustomed to building websites that had high conversion as well as a dynamic that matched their client’s brand. 


From their perspective, they were looking for something that was:


  • Lighthearted and fun
  • Extremely social friendly
  • Had a playful vibe

 

“We actually built the entire store 100% from scratch internally and wanted to make the website feel extremely social friendly and fun, which led us to playing with color schemes that conveyed a light-hearted and feel-good vibe.”

 

Having a store that matched their mission and brand was critical to building a trusting relationship with website visitors, and a major component in conversion. 

 

For their research, they conducted an analysis of all of their competitors and made sure that they took notes on what they could do better, and how their dropshipping business could compete in the market. 

 

Dropshipping website example
Source

Everyone can get stuck in the minutiae of making everything look and feel perfect. But the important thing is to launch, and improve as time goes on:

As they said themselves: “Try to launch without having to be perfect. You can always improve over time."

4. What funds did they set aside for your dropshipping business?

Jean and her team at Hypewell were very strategic and organized in terms of planning their spending and budgeting for growth. They asked themselves the following questions:

  • How much money does it take to get a customer?
  • How much do you want customers to order?
  • How comfortable are you with being in the negative for a while? 

For starting out, they suggested $1000/year to get the store ready, with products, and other software to automate the conversion process. 

For advertisements on Social media: such as Facebook and Instagram, they suggested a more aggressive budgeting of $2,000-3,000 a month to start, and create a healthy presence on social media and the market. 

Of course, all of these numbers vary depending on the budget that works for you. Every entrepreneur finds a way to budget that works for them.

People forget that dropshipping is not a get rich quick scheme. It’s a small business idea, and it needs grit and hard work to be successful.


5. How did they choose dropshipping products?

The importance of choosing winning products is an art that needs hard work, time, and consistent improvement. 

 

Jean and her team found their winning dropshipping products products by first filtering for dropshipping suppliers in the USA and then using their unicorn plan to access and sell premium dropshipping products.

 

“After vetting multiple dropshipping apps within the pet industry, we decided Spocket had the greatest range of pet products that we thought would sell well for our strategy.”

 

From there, they chose high-quality images and product descriptions that resonated with their audience. The importance of choosing viral products is so critical, that their top three products accounted for 70% of their volume, and the rest was either random or upsells from the original product.

Naturally, they would pivot their ad spending towards these three trending products and use upsell strategies for the rest.  

“After upgrading our Spocket plan to the Unicorn plan, we first set filters to only show us products that would be shipped from the US, ensuring fast delivery time, and then focusing first on “Premium Products” to ensure we were acquiring high-quality products from the start.  After exhausting the catalog of “Premium Products”, we then opened up our search to non-premium products, and filled the rest of our store.”

 

As another important note: Imagery and high-quality photographs were pivotal to successful advertisements on social media. People need an image that makes them personally connect and click on your ad.

Dropshipping products with high quality images

 

Conclusively, the importance of fast shipping is no longer a luxury, but a matter of survival.  

Choosing amazing products with fast shipping and impulse purchase power is a competitive advantage that dropshippers need to adapt to in order to be successful.

6. What was their marketing strategy like?

What was your strategy when you started out?

Although Jean and her team were well versed in advertising, We asked them what someone with little to no experience can take from their case study, and what they can do to capitalize on every dollar of their marketing spend. 

 

They started off with the importance of creating a buyer persona. They already knew what their target audience was, and having a crystal clear idea of your audience is incredibly important. 

 

Buyer Persona Example
Source

 

They are dog owners themselves, and they know how to reach other dog owners. 


They started off with Facebook ads, Google Ads, and email marketing. They also used Pinterest to acquire new leads by connecting their store directly to their images and account. 

 

“We launched with a combination of Facebook, Google Ads, and email marketing.” 

 

They test each segment of their target audience, and from there they choose the successful ones that result in sales. The rest are lessons on which segment is the most prone to conversion. 

 

The importance of failing and learning from mistakes is something they don’t take lightly. Every bit of data that is collected through Facebook, Google, and emails are golden nuggets that can be used to move in the right direction. 

 

It’s important to note that  It usually takes 4+ ad exposures to get someone to convert. So even if the ads didn’t yield anything in the beginning, they could be bringing you closer to that tipping point that leads to a sale. 

  

“Our marketing strategy hasn’t really changed since we started but has more so been optimized towards winning products and audiences that we continually tested since day 1.  As our store began getting traction, we then started implementing modern-day SEO strategies to drive organic traffic to our website.”

 

SEO optimization from a description and Alt text perspective is imperative to gaining traction organically and in the long term. 

 

Source

 

 

Through Google Keyword Planner and Google trends, you can float to the top of the search page without having to consistently pay for it. Something that requires work in the beginning, but gives you lasting results in the future. 

 

For example: Optimizing for a “leather dog collar” gives you ideas on what you can use for your titles, descriptions, and categories! Something you don’t want to skip out on. 

 

 

There’s always a question that goes hand in hand with marketing efforts and extensive research into winning products:


When did they make their first sale? 

On their first day!

After many weeks of preparation and investment, Jean and her team heard that first “ding” from their phone on the same day they launched.


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