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conversion optimization for woocommerce

Strategies to Increase Conversion Rates on WordPress eCommerce Sites

By
Rosie Greaves

Whether you're a seasoned eCommerce merchant or embarking on a new dropshipping venture, you're likely aware that attracting traffic to your online store is a process that demands time, effort, and often, financial investment. This underscores the crucial role of conversion optimization for WooCommerce. By equipping yourself with the necessary knowledge, you can fine-tune your site to maximize returns from your traffic, making every visitor count. 

This guide equips you with actionable insights you can implement immediately, from intuitive design tweaks to optimizing your website for speed and mobile users.

What Is a Website Conversion, and How Do You Optimize Your eCommerce Site for Them?

Before we delve into the intricacies of this blog post, let's ensure we're all on the same page about the concept of 'website conversion.' 

In short, a website conversion refers to an action you want a visitor to take on your site. In the context of an eCommerce site, a conversion is typically when a visitor completes a purchase. However, other types of conversions can include signing up for a newsletter, filling out a contact form, creating an account, etc.

So, when we refer to 'optimizing an eCommerce site for conversions,' we're talking about different elements of your site that you can enhance to encourage visitors to take these actions, which will likely be a sale if you're running a dropshipping business. 

How to Optimize Your Website for Conversion

Now that we have a better idea of what a WordPress conversion is and why optimizing your website for them is essential, let's focus on a few tried and tested eCommerce conversion hacks.

Below, we'll explore the following website conversion strategies in relative detail:

  • Optimizing your website's UX design
  • Optimizing your website's speed
  • Optimizing your website for mobile 

Let's take a closer look:

UX Design Hacks to Improve Website Conversions

UX (user experience) design principles aim to help you create a website that guides visitors logically through your website, gently encouraging them to convert. 

Investing time and effort into UX design can yield significant returns. In fact, some estimate that for every $1 invested in UX, website owners eventually enjoy a return of $100! This potential for high returns should motivate you to prioritize UX design in your conversion optimization strategy.

We could publish an entire blog post dedicated to UX design hacks, so we will only be able to go into a few details here. 

That said, here are a few practical pointers to help you get the ball rolling:

Streamline website navigation: Organize content logically, providing clear pathways for users to explore your website, minimizing the number of clicks required to reach important pages.

Clear call-to-action (CTA) buttons: CTAs should stand out with contrasting colors, compelling copy, and appropriate placement. For example, a CTA should always sit above the fold (i.e., the visitor shouldn't have to scroll down to find the CTA button) and use action-oriented language that prompts users to take the desired action. Good examples of eCommerce CTA button copy include 'Shop now,' 'Lean more,' 'Browse our catalog,' etc. 

Social proof and trust signals: 81% of shoppers say they need to trust a brand to buy from them. As such, you need to ensure you're making a concerted effort to build trust with website visitors. One of the easiest ways to achieve this is to incorporate glowing customer testimonials on your web pages, have customer reviews on your product pages, include case studies where appropriate, and add trust badges to build credibility. All of this goes a long way toward reassuring users about the quality and reliability of your products. 

Personalization: There are plenty of plugins and page builders you can use to provide visitors with personalized content based on their preferences, online behavior, and demographics. Dynamic content blocks and data-driven pop-ups are just a couple of ways to provide tailored content suggestions, targeted offers, address the user by name, and so on.

Accessibility: Last but by no means least, ensure your website is accessible to all users. The best way to guarantee this is to follow the WCAG (Web Content Accessibility Guidelines). This will prompt you to consider keyboard navigation, including descriptive image alt text and appropriate color contrast. These are just a few of the many things you can do to make your website more inclusive and user-friendly for all.

Optimizing Your Website for Speed

Studies suggest that you can increase website conversions by 7% when you speed up your website's load time by a second.

The bottom line: The quicker your website, the likelier you will get more conversions.

So, how do you increase your WordPress eCommerce site's load time?

Fortunately, there are several things you can do to achieve this:

Use caching plugins, such as WP Rocket or W3 Total Cache. Such plugins store a copy of your website pages in a temporary location known as a cache, enabling future requests for that data to be served to visitors faster. If your web host uses a LiteSpeed server, you’re better off configuring the LiteSpeed Cache Plugin to increase your WordPress speed.

Rocket WordPress Caching Plugin

Optimize images for quicker loading. Tools like ShortPixel can help streamline this process. These apps compress your images to reduce their file size, making them faster to load. These kinds of plugins often also boast 'lazy loading' functionality. This delays the loading of images until the visitor is about to enter the viewport. Again, this can significantly improve page load times.

ShortPixel image optimization

Minify your WordPress website's CSS, JavaScript, and HTML. Although this sounds quite technical, don't worry. You can use plugins to manage this, such as Autoptimize, W3 Total Cache, and Fast Velocity Minify. These plugins typically offer various settings to minimize CSS, JavaScript, and HTML.

Fast Velocity Minify

Work with a fast and reliable web hosting provider. If you built your online store using WordPress.org, you'll need to organize your web hosting. Your choice of host significantly impacts your website load speeds in several ways (so be sure to do your research into the following):

  • A reputable web hosting provider typically invests in high-performance servers optimized for speed, allowing websites to load quickly.
  • Hosting providers often have servers located in different regions or countries. Choosing a server location geographically closer to your website visitors can reduce the time it takes for data to travel between the server and the user's device, thereby increasing your website's load time.
  • Many hosting providers integrate with Content Delivery Networks (CDNs). These distribute website content across multiple servers, feeding content closest to the user and improving load times.

Pro Tip: Use tools like Google's PageSpeed Insights to pinpoint ways to improve your website's speed.

Optimizing Your Website for Mobile

When you consider that 40% of online transactions occur on mobile and 37% of consumers are likelier to purchase from a mobile-responsive website, it becomes clear that optimizing your WordPress eCommerce site for mobile is imperative for boosting conversions. 

Here are a few things you can do to optimize your WordPress eCommerce website for mobile:

Use a mobile-friendly theme: Select a responsive WordPress theme that automatically alters its layout and design elements according to the user's screen size. This provides a seamless experience with your website across different devices.

Pro Tip: Test your website across different devices and screen sizes to ensure a uniform user experience. You're then better positioned to make edits if necessary. 

Optimize your website's typography for mobile users: When picking font(s), ensure they're easy to read and the text size isn't too small. You'll also want to ensure consistent and adequate line spacing.

Streamline the checkout process: It's wise to simplify the checkout process by decreasing the number of form fields and steps required to complete a purchase. To enhance convenience, it's also a good idea to offer a guest checkout option and provide mobile payment methods. This should help reduce your bounce rate. 

Conclusion

That brings us to the end of our blog post! We hope that, having read this guide, you now have a better idea of how to improve your website conversion rate.

Optimizing your WordPress eCommerce site for conversions is essential for transforming your hard-earned traffic into tangible results. 

Remember, every detail counts—from the clarity of your CTAs to the speed of your website and the ease with which mobile users can navigate your store.

Implementing the strategies discussed in this post can help create a seamless and engaging shopping experience that encourages visitors to act. 

Also, remember to analyze your site's performance regularly and test different elements to see what works best for your audience. Conversion optimization is an ongoing process, and staying proactive will ensure you keep reaping the rewards.

Are you ready to improve your WordPress eCommerce site's conversions? Implement these techniques today, and don't forget to tell us how you get on in the comments box below!

Frequently Asked Questions

We hope the website conversion tips listed above have given you a clearer idea of how to optimize your website for conversions. However, to help plug any gaps, we'll answer a few frequently asked questions on the topic to equip you with the information you need to improve your website's conversion rate. 

How to Increase Conversion Rate in Digital Marketing?

If you want to know how to increase website conversions, there's also a good chance that you're interested in boosting the conversion rate of your digital marketing more generally. Here are a few practical pointers below:

  • Understand your audience inside and out to ensure your digital marketing resonates with your ideal customers.
  • Create compelling content
  • A/B testing

What Is a Website CRO Checklist?

Digital marketers and eCommerce store owners use a CRO (Conversion Rate Optimization) checklist to systematically analyze and improve their website's conversion rate. The checklist typically includes a series of steps or tasks aimed at identifying potential barriers to conversion and implementing changes to overcome them. These tasks may pertain to the website's design, user experience, content, functionality, performance, etc.,

What Are CRO Principles?

For the uninitiated, CRO is an acronym for Conversion Rate Optimization. In short, this is the process of improving a website's effectiveness in getting visitors to conduct specific actions, such as making a purchase. We've listed several CRO principles and best practices above, such as implementing clear calls to action, simplifying your website's design, enhancing the user experience, increasing page load speed, and more. 

What Is the Conversion Rate for Woocommerce Website?

An average conversion rate for a WooCommerce store is typically around 2-3%, but this can vary based on factors like your industry and the products you sell.

How Do I Optimize My Ecommerce SEO?

If you're interested in optimizing your website for conversions, you might also want to learn more about SEO. Here are some things you can do to up your SEO game:

  1. Keyword research
  2. On-page optimization 
  3. High-Quality Content

What Is the Formula for Ecommerce Conversion?

If you want to calculate your website's conversion rate, use the following formula: 

Conversion Rate = (Number of Conversions / Number of Visits) * 100

In this formula:

  • The number of conversions refers to the total number of actions completed by visitors on your site, such as making a purchase.
  • The number of visits represents the total number of people who visited your website during a specific time.
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Rosie Greaves

Rosie Greaves is a professional content strategist specializing in all things digital marketing, B2B, and lifestyle. In addition to Spocket, you can find her published on Reader's Digest, E-commerce Platforms, and Judicious Inc.

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