When it comes to growing an ecommerce business, the importance of branding should not be overlooked, especially if you want to make a name for yourself. Regardless if you’re selling your own products, dropshipping, or something in between, one of the best ways to stand out from the pack as an ecommerce business is to have a solid, thoughtful brand identity that is consistent and present across every touchpoint.
The truth is, starting up a successful dropshipping-based ecommerce business is probably more attainable now than ever before. 10 years ago you had to get on the phone to find good suppliers, and sludge through an archaic content management system to sync up product feeds.
Today, all you need is a Spocket account, a Shopify account, and some money to invest in Facebook ads.
While this sounds great, it also means that more ecommerce businesses are launching everyday, making it harder and harder to claim your piece of the pie. So how does a future ecommerce mogul make their mark among the millions of pages online?
A memorable logo
Not just a memorable logo, but also an air-tight brand identity to support it. If you stop to think about it, the world’s best companies are the best because of their brand. For example, if someone says McDonald’s, most people think of their iconic logo and that signature “french fry” smell. When I hear the name Adidas, I immediately think of their three-stripe logo, soccer, and track suits.
All of these associations are based on memories and experiences, and these are the building blocks of what it means to be a brand.
For many of you reading this, you’re operating an ecommerce store with no physical storefront for customers to visit, so your opportunities for brand building are often limited to the digital realm. This is why it’s even more critical for online businesses to have a well-designed logo that is thoughtful, creative, and easy to spot.
Let's go over some of the most important elements of building an ecommerce brand online, starting with having an awesome logo, and then talk about how you can incorporate brand identity throughout the entire customer journey.
What is a brand?
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” -Seth Godin
When people choose an iPhone over and android, their choosing it based on a set of expectations associated with the Apple brand: inclusivity, product support, cutting edge technology. The same goes for your ecommerce store. What characteristics set your website apart from the other online shops selling the same products?
The difference between branding and brand identity:
- Branding is the act of creating the assets and guidelines that will make up your brand.
- Brand identity is your assets and elements that are the result of branding - usually comprised of your logo, slogan, colors, typography, and persona.
Within this identity is where ecommerce entrepreneurs have the opportunity to define who they are, what their brand looks and feels like, and what makes them different.
Creating a future-proof ecommerce logo design
Your logo is often the first element of your brand that prospective customers interact with, whether you operate online, offline, or both. If getting a logo designed or redesigned is something on your list, consider the following points as opportunities to ensure your dropshipping store stands out:
Keep it simple (and responsive)
For the sake of a mobile-first web, try your best to keep your logo as simple and clean as possible. Afterall, in today’s digital landscape at least 49% of consumers are using mobile phones for shopping. That means your logo needs to be easy to read and recognizable, whether your customer is shopping on a smartphone or smart tv. The more elements in your logo, the harder it will be to translate across different devices.
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