Its well-known driving traffic to your website is a fundamental part of running a dropshipping business. After all, you’ve spent all of that time and effort getting the website design right, and choosing winning dropshipping products. Your prospective customers should be able to see it.
You need a constant flow of visitors coming to your website daily in order to increase your potential sales, and gain more opportunities to engage with your customers online. However, driving traffic to your website is not as easy as it seems and requires consistent work.
According to SitePoint only 25% of all websites across the internet get more than 5000 unique visitors each month.
So what does it take to join this successful 25 % and make sure your sales keep growing and your business keeps flourishing? Well, here’s the answer:
Everything Starts with the Customer
“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.”―John Russell.
Customer engagement is an important connection between your business and your customers. Successful dropshipping businesses rave about the success of their personalized customer service chatbots, and how personalized customer experience is an eCommerce trend you don’t want to miss out on.
Highly engaged customers buy more, promote more, and demonstrate more loyalty to your business, that’s why providing an outstanding customer experience is now one of the primary concerns on how to engage with customers.
Customers are getting smarter and quicker each day, thanks to the internet and social media. So to involve more customers in their business, brands all over the world are coming up with different customer engagement strategies every day.
The main goal of every customer engagement strategy is to create an emotional connection and encourage them to get involved with your brand. Customer engagement also works as a metric for your business that can show the quality of your customer experience and how loyal your customers are.
Successful dropshipping brands use everything from funny and sassy social media responses to advertising through influencers. And let’s not forget that personalized emails with discounts and vouchers will always inspire loyalty and affection in customers.
By the end of this blog, you’ll be able to increase customer engagement and know how to drive traffic to your website by getting a grip on these examples of successful customer engagement strategies.
Let’s dive in!
1. How to Drive Traffic to Your Website using Social Media
Social media is essentially an integrated part of our life. According to Nielsen, adults spend nearly half a day interacting with media. But that’s not surprising considering we do all of our shopping, communicating and sharing on social media.
Diving into the specifics, in 2019, people spent an average of 144 minutes on social media a day. And that’s before the new norms set in and created the immense growth in eCommerce and online shopping since the COVID outbreak.
Interacting with customers on social media platforms is one of the most useful customer engagement strategies for all types of businesses. And best of all - It’s Free.
So, how can you get started?
First things first - you need to choose the right social media platform. Depending on your target market, make sure you use the correct platform and reach out to the right groups, hashtags, and people.
To get you started, identify your target market based on age, gender and lifestyle, and use the infographic below to pinpoint the top three platforms you should be focusing on.
If you’re just entering the world of social media for your business, it’s more likely that you’re only considering the most popular platforms like Facebook, Instagram, and Twitter.
These are a perfect start and necessary for all types of eCommerce businesses, but there are also some other platforms you should also pay attention to, for example, Pinterest, Snapchat and TikTok.
Each of them offers different things for your dropshipping business: Pinterest is more of a visual content platform, Snapchat and TikTok are for short videos about your brand and products, and are still critical to tapping into as any customer markets as possible.
As I mentioned above, social media giant Instagram is one of the essential parts for an eCommerce business. To make the shopping experience easy and comfortable, Instagram introduced Instagram Shops, which allows online shops to set up a shopping experience right on the platform.
This feature makes shopping really fast and convenient for customers and gives online stores a new channel for sales, right on the account.
Engage with your customers by:
- Following them
- Commenting on their photos and getting to know them
- Sending them recommendations that they may like
- connecting them to your brand through storytelling
Being real and personal with your social media audience is one of the best customer engagement strategies for higher conversion.
It’s important to continuously engage with your audience and keep your customers interested in the content you provide. But remember, too much self-promotion doesn’t provide enough engagement, you need to really connect with your customers, listen to their voice and answer their questions.
Whether it’s Facebook, Instagram or Twitter, try posting interesting content, connect with customers and answer their questions personally, and don’t be a robot with automatic replies, be a human, customers feel that.
Know your followers on each platform, it will help with analyzing who is your real customer and what demographic groups are interested in your products, this information will be useful for future marketing planning.
Social media is a unique world, where you can engage directly with your target audience and improve the experience people have with your brand. Remember, each click from social media pages brings traffic to your store, so use it as productively as you can.
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