We almost hear the bells- Christmas season is almost upon us! If you haven’t already begun to play ‘All I want for Christmas is You’ on repeat or prepping for the Holiday sales, don’t fret, we’re here to help! The total projected spendings for the holidays come up to $119.99 billion- now that Black Friday and Cyber Monday are the past, you cannot afford to miss out on the last opportunity of the year.
Hum a carol and follow us as we outline five quick easy Christmas marketing ideas for small businesses!
1. On the First Day of Christmas my True Love Gave to Me
What we mean is…plan a 12 days of Christmas campaign!
If you’re looking for ideas on how to promote 12 days of Christmas, you are in the right place. Start a campaign right on the 15th of December, leading up to with each day unveiling a new and exciting offer: customise your store front to represent the offer of the day!
With 12 days of different offers, a number of opportunities open up: you can offer special discounts on certain products, do lucky draws and giveaways (which allows you to build a solid emailing list), create one on one free sales, free shipping over certain amounts- the possibilities are endless.
While these offers are definitely perfect for hooking customers into purchasing your product and return to your store at a later point, you will have to spread the word and make your store sound enticing. Thus 12 days of Christmas goes hand in hand with email marketing!
Create ad campaigns that inspire people to investigate further: these needn’t even give away what you are selling, just lure them to click…and then, you can capture them.
That brings us to the second awesome holiday marketing tip:
2. Sleigh the Internet
Create Content that is New and has Viral Potential!
The tricky part: creating content that draws audience to your store and makes them stay long enough to check out your products. The internet is constantly bombarded with wacky, interesting ideas. Standing out is going to be difficult- but fun! Grab a slice of fame and turn it into a strategy for your store.
Some wacky ideas to get into the limelight:
- Put up a video of your family singing carols
- Have Christmas music at the check-out
- Add elf pop-ups
- Create ad campaigns with humorous copy
- Send emails with a brief history of Christmas
- Use gifs!
Basically, try new ideas! You’re doing more than sell a product here. You’re setting a brand culture and inviting people to be part of the community.
Sure, those holiday sales sound sweet, but you know what would be better? A brand image that stays imprinted in the customers’ minds even after the holiday season is over.
More on building a brand through holiday promotions in the next point!
3. The Celebration Goes On!
The best Christmas promotions are ones that create long-lasting impact on your audience. Of course, sales will be high during the holiday season. But we want you to be more than one-hit wonders: to have returning, loyal customers, sell the brand lifestyle- don’t just focus on the product and the discounts on it: show them what buying into your brand stands for.
To do this: first have a clear view of who your target market is, and what their primary motivations are. For example, Nike targets high earning, young individuals who want to combine fashion and athletic activity: selling them the exact lifestyle they see themselves living. Create marketing campaigns and and construct your site such that consumers are able to envision themselves living a better (but believable) version of their life- through your products.
Provide them with more than a shoe or a phone case: be outspoken about the long-term value of partnering with your brand.
Holiday marketing strategies are simply usual marketing efforts on steroids: For a successful holiday season, you need to give your best!
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