The A-Z of e-commerce

Introduction: Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These automated messages are often delivered via email marketing but can also extend to SMS messages or social media campaigns. Drip marketing is designed to nurture leads, maintain engagement, promote customer retention, and drive sales through personalized and relevant content. By delivering the right information at the right time, businesses can effectively guide potential and existing customers through the sales funnel.

Strategies and Applications:

• Welcome Series: Acquainting new subscribers with the brand.
• Educational Content: Providing valuable information related to the customer's interests or needs.
• Product Recommendations: Suggesting products based on past purchases or browsing behavior.