What is Ad retargeting?
Ad Retargeting: Online advertising that targets users who have previously visited a website but did not make a purchase, aiming to bring them back to complete the sale.
Ad Retargeting: Online advertising that targets users who have previously visited a website but did not make a purchase, aiming to bring them back to complete the sale.
Introduction: Ad retargeting, also known as remarketing, is a digital marketing strategy that targets users who have previously interacted with a website but did not make a purchase or take a desired action. By displaying relevant ads to these users as they browse the internet, businesses aim to re-engage them and encourage them to return to the website.
Importance: Retargeting is effective in increasing conversion rates, as it focuses on individuals already familiar with the brand or product. It helps companies stay top of mind with potential customers, making it more likely they will complete a purchase.
Strategies:
Best Practices: