How to Make More Etsy Sales
Did you just log in to Etsy for the first time and look forward to making your first sales? You're about to be disappointed because the reality is brutally different. If you're competing with the top Etsy sellers, don't be disheartened if you don't make any sales. As a newbie, you'll be surprised that 60% of stores don't make a single sale in their first month. You're ahead of most sellers if you make at least 10 sales.
There are many dead stores as well, making barely one or two sales. Sometimes, it's the little details that people miss. You might not have done enough research or been dropshipping harmful products. You may have the best products, but they're poorly made or not discussed enough. If your store's low visibility and nobody knows about you, how can you expect to make good sales? So many factors go into increasing Etsy sales, and it all lies in the basics.
Why Do Some Etsy Sellers Succeed and Fail?
If you're genuinely curious about how Etsy stores start and why they become so successful. Etsy has more than 9 million stores that offer everything from wall art, vintage clothing, handmade jewelry, craft supplies, stationery, and other products at competitive prices. So, if many of these sellers sell similar products, what makes them more successful than the rest? Why are the results so wildly different, even though they're selling the same thing? The secret is in the little things: Great images. And clever dropshipping marketing strategies.
Top Successful Etsy Sellers in 2025
You can visit Marketplace Pulse to look at the top Etsy sellers based on their sales performance in the last 12 months. If you study them carefully and visit their websites, you will know what they are doing right and wrong. It mainly features a vast list dominated by U.S. sellers, and 63 out of the top 100 sellers will be visible. You can find a few in the United Kingdom, Canada, and other countries.
We'll walk you through a few of the best Etsy shops, give you examples, and tell you where exactly you have to focus so that you know you're on the right track. Let's get to business.
1. Caitlyn Minimalist
Caitlyn Minimalist is known for designing dainty personalized jewelry crafted with love. She is based in California, United States. Her product photos are clean, professional, and polished. She updates her store listings very often. The cool thing about her store is that her items match what she sells. Her customers get her products shipped to them on time. The engravings on her pieces are also perfect.
Her store statistics show that she has been on Etsy since 2014 and made over 335,4028 in sales. Creating jewelry was always her passion, and how she has crafted her store’s bio is worth taking notes from. The reason this seller makes good money is because she
made a lot of money on Etsy and made a lot of money on Etsy and made a lot of money on Etsy and made a lot of money on Etsy and makes her business personal. It's not just about selling to her customers, but following her passion with a mission.
You can also see how she has promoted her social media handles like Facebook, Instagram, Pinterest, and her shop’s website. She also accepts popular payment methods like Visa and
MasterCard. Cancellations are accepted, and she takes them within 12 hours of Purchase. Also, her store has been described well. She answers frequently asked questions like how to send her images via email, handwriting, drawing, and fingerprints.
She’s open to making custom jewelry and following different image guidelines. Her flexibility shows through her work and her personal experiences; her customers are more than happy to make repeat purchases from her because of this. We can learn a lot from her Etsy store, and that's one of the reasons she's so successful.
2. The Green Escape
Now let's look at the Green Escape, USA's premier plant grower and purveyor.
The seller is based in Florida, United States, and provides bulk discounts automatically during checkout. Although the niche is different and they sell plants, we can still learn a lot from them. The plants arrive in excellent condition, and we know how hard it can be to drop ship plants, especially during changing climates and cold damage. Shipping is super fast, and you can see customers posting reviews constantly. They are more than happy to reorder. And the plants don't get wet or die early.
The Green Escape is an Etsy plant store for plant lovers. What started as a company for five years soon became a movement for selling landscape-grade plants. It's those little touches of detail and their commitment to supplying excellent-quality foliage that get them growing.
Their customer service is also exceptional, and Scott, the co-owner of Green Escape, is the greenhouse manager and head grower. He wakes up at 5 am daily and is excited to go to work. Kim helps him with the marketing and is the brains behind the brand's messaging. The two of them work together to make those Etsy sales. The company is based in Florida. Their terms and conditions are unambiguous, especially their customs, imports, taxes,
and handling policies. They are not responsible for delays in customs, and they make it very clear to customers about that. Their Etsy store accepts cancellations, and they have an Instagram handle.
By connecting with them online, you can learn about their lives, improve your plant vocabulary, and see what they're up to. You can check out their Instagram bio and see how they have curated their feed. You will understand why they are ranked #5 in Etsy's global sales rankings. They are considered one of the largest online plant stores in the USA, and that's no small feat.
3. Redwood & Vine
Redwood & Vine is a jewelry-focused Etsy store creating metal-stamped bracelets, necklaces, and decorative charms for special events. The shop is run by two close friends who started with minimal resources, aiming to sell on Etsy with a personal, heartfelt spin. They gained attention by offering short turnaround times, thoughtful packaging, and cheerful notes inside each order.
Buyers appreciate Redwood & Vine’s willingness to tweak or personalise pieces on request. Their Etsy listings include multiple angles of each item with plain, bright backdrops. Redwood & Vine’s shop policies clarify shipping options: standard domestic, expedited, and worldwide. Returns are accepted within 15 days if items remain undamaged. That approach reassures new buyers who might be unsure how to start Etsy sales in a crowded market.
Redwood & Vine uses an Etsy Sales Tracker to review daily activity, observe patterns, and manage promotional periods. They showcase shipping success with images of the packaging, plus updates on new color and metal variations.
4. DreamyDigitals
DreamyDigitals is devoted to printable art, planners, stickers, and digital clip art. Its story is popular among designers seeking to increase sales of Etsy's digital products. DreamyDigitals began by uploading a handful of printable wall art designs but eventually expanded to printable greeting cards, holiday tags, and weekly planners. The wide range of digital files keeps the shop fresh.
The store covers how to get sales on Etsy without reviews by encouraging buyers to test sample downloads and share honest feedback. DreamyDigitals fosters trust by providing free trial printables with watermarks so newcomers see the quality of the designs first. That drives extra credibility when buyers need quick digital solutions.
DreamyDigitals invests time in Etsy SEO, focusing on product titles, tags, and accurate descriptions. They share item dimensions, recommended print sizes (like 8x10 inches or 11x14 inches), and listing images with mockups in frames. Each file is delivered instantly after payment, letting busy folks purchase and print them at home without delay. This strategy demonstrates how to increase Etsy Sales even in a saturated category.
The owners also explore how to get sales on Etsy without ads. They rely on relevant tags (like “boho-themed digital prints” or “modern minimalist planner pages”) to stand out. They send helpful messages to first-time buyers, explaining how digital downloads work and linking to Etsy’s instructions. DreamyDigitals also references licensing policies, ensuring that personal use is allowed but commercial reproduction is limited unless otherwise stated.
5. Amber’s Art Haven
Amber’s Art Haven features original paintings and handcrafted ceramics from a self-taught artist. Amber discovered how to make 10 sales daily on Etsy by building a brand identity around vibrant abstracts, whimsical clay trinkets, and limited-edition holiday ornaments. She realised that her audience sought gift-worthy art early on, so she introduced special packaging with gift wrap add-ons and personalized notes.
Her store listings highlight each piece’s story, creation process, and inspirations. That focus on authenticity can nudge hesitant buyers into trusting a single-person shop. Amber includes straightforward shipping guidelines, a short return window, and precise information about breakable or fragile items. She also includes suggestions on how to get sales on Etsy with no reviews by uploading in-progress photos on social media, encouraging early followers to drop by her Etsy store for limited releases. This approach keeps the hype rolling and helps build initial feedback.
For those wondering how to increase Etsy sales fast, Amber’s path reflects the value of special-edition themes. She launched themed collections—spring florals, autumn abstracts, winter holiday sets—and announced them weeks in advance. She knows strong visuals and memorable stories can yield guaranteed Etsy sales year-round.
6. CozyCrochetCorner
CozyCrochetCorner focuses on handmade blankets, scarves, beanies, and plush toys. The store gained traction through collaborations with craft influencers, who shared these soft creations with their audiences. CozyCrochetCorner’s approach to success involves mixing practical items (like baby blankets) with novelty crocheted creatures shaped like unicorns and puppies. This pairing of everyday basics and whimsical conversation-starters taps into a broad audience.
The shop’s owners mention how to increase sales on Etsy digital products by offering digital crochet patterns for other hobbyists. That extra product line appeals to a different group: crafters who want to replicate CozyCrochetCorner’s trademark style at home. Each pattern file is sold with thorough instructions and images of the final piece.
They also emphasise top-notch customer service. Purchasers receive check-in messages with thanks, shipping details, and a final note inviting reviews. CozyCrochetCorner’s return policy extends 14 days, but digital products are non-refundable once downloaded. The owners highlight tips on how to get sales on Etsy without ads by focusing on strong communication, consistent crocheting quality, and well-written product copy that addresses color, yarn texture, and care instructions.
7. BlissfulBaths
BlissfulBaths stands out in the handmade bath products niche by offering cruelty-free, skin-safe soaps, bath bombs, and lotions. The founder struggled initially with increasing Etsy sales online in a category flooded with competition. She soon discovered that her brand vision—pampering and relaxation—appealed to gift-buyers seeking self-care sets.
Each listing features well-lit photos of pastel-hued soaps or fizzing bath bombs in action. BlissfulBaths has a specific approach to shipping: each product is sealed carefully, labeled with ingredient lists, and topped with a bow for immediate gifting. Customers can request unique color variations for birthdays or baby showers. The store’s generosity with custom orders fosters loyalty and repeat business.
8. KiarasCraftsStore
KiarasCraftsStore is a go-to spot for decorative paper goods, party banners, and custom stickers. Kiara began her Etsy journey while juggling college classes and a weekend craft fair table. She hoped to figure out how to increase Etsy sales fast by tapping into popular party trends—baby showers, bridal decorations, birthday banners, you name it. She carefully tagged items with phrases like “fun bachelorette banner” or “tropical-themed party kit,” boosting her visibility.
Her banner designs often feature pastel colors, gold foil lettering, and playful shapes. She addresses a broad spectrum of shoppers by offering ready-made and custom color combinations. Her buyers praise her fast shipping, friendly attitude, and detailed item descriptions, which reference measurements, materials, and tips for hanging or displaying the decor.
In the early days, she also discovered how to get sales on Etsy with no reviews by bundling sets: matching invitations, banners, cupcake toppers, and goodie bag labels. This “all-in-one party kit” tactic has been a strong approach to guaranteeing Etsy sales. CraftsByKiara has an active Instagram feed showcasing her decorations in real party settings. That visual proof entices potential shoppers.
Kiara is transparent about licensing concerns. For example, Disney-themed or trademark-protected designs must follow official guidelines, or the store risks trouble. She posts disclaimers in product listings to confirm that certain characters or logos are original fan art, not direct replicas. That clarity avoids policy violations and preserves her store’s good standing.
9. Custom Print Stores
Custom print stores are dedicated to customised T-shirts, mugs, pillows, and other print-on-demand merchandise. They take advantage of how to get sales on Etsy digital products by selling printable name art for kids’ bedrooms. Over time, the shops expand to phone cases and wedding favors.
The main appeal is customisation. Shoppers pick their text and design color, and sometimes upload a family photo or company logo. The store shows mockups that demonstrate the final look. Items typically ship in under a week, giving gift shoppers confidence. Such a store invests in strong descriptions and relevant tags, like “wedding party favors,” “family reunion shirts,” or “funny custom mugs.”
They stress the importance of user-generated content. Custom printing encourages buyers to share pictures of themselves wearing or using the items. The shop reposts these images with permission, highlighting real-life examples. That approach can reinforce how to increase Etsy sales fast, since potential customers see the final product in everyday settings.
These stores also address refunds and exchanges, especially with personalised items. Returns are accepted only for damaged or misprinted goods. For digital downloads, the policy clarifies that no refund applies once the file is delivered. This transparency keeps the store’s rating high. The owners remain dedicated to growing brand loyalty by answering messages quickly, sending shipping confirmations, and guaranteeing that each design meets buyer expectations.
Step-by-Step Guide on How to Boost Etsy Store Sales
Anyone aiming to make a mark in e-commerce can consider these detailed steps. They reflect the lessons from the sellers above and provide a comprehensive path to more significant results:
Identify a Focused Niche
Pick a niche that sparks your passion. Avoid selling random items without a unifying theme. A cohesive shop means visitors know precisely what you’re about. Be consistent, whether it’s crocheted hats, vintage postcards, or homemade soaps. This approach can lead to how to increase Etsy sales fast, since potential buyers see a clear identity.
Research Winning Products
Study Etsy’s trending searches, competitor listings, and product categories. Figure out how top shops stay visible. Use keywords such as how to get sales on Etsy with no reviews or how to start Etsy sales to spot strategies that might work for you. Also, look at tags, price ranges, and shipping policies across your segment.
Optimise Photos and Videos
Aim for bright, crisp, well-composed images. Show close-ups of your item’s essential features. If you offer clothing, model it or display it on a mannequin. Show print mockups if you sell on Etsy in the digital space (like planners or stickers). Videos can reveal how an item looks when moved or handled. Good visuals often mean fewer returns, since buyers have a realistic impression of what they’ll receive.
Write Compelling Product Descriptions
Explain how your item solves a buyer’s need or adds excitement to their life. Address materials, dimensions, color choices, and potential customisations. Mention shipping speed, packaging details, and any disclaimers about variations in your Etsy product descriptions. If your items are handmade, outline your process. For digital files, clarify usage rights and licensing. Answer questions in the listing itself, and you’ll reduce repetitive inquiries.
Master Etsy SEO
Place relevant words in product titles and tags. Consider phrases like increasing Etsy Sales, SEO, or guaranteed Etsy sales if they connect with your product’s theme. The platform's algorithm checks titles, tags, and listing descriptions. Choose terms that reflect actual buyer searches. Monitor your shop stats or an Etsy sales app for insights on which keywords bring traffic.
Offer Clear Policies on Returns, Shipping, and Refunds
Uncertainty kills interest. Specify how many days buyers have to request a return, who pays shipping if an item is damaged, and whether you accept cancellations. For digital products, clarify that downloaded files are not refundable. That level of detail builds trust and can help boost how to get sales on Etsy without ads. People often choose shops with transparent rules over shops with fuzzy policies.
Provide Multiple Shipping Modes and Payment Gateways
Some shoppers prefer free shipping, while others need fast delivery and are willing to pay extra. Offer a range of shipping options, such as standard, priority, and international. Accept payment gateways like PayPal, Stripe, and credit or debit cards.
Refine Packaging and Presentation
Many buyers gift Etsy items. Offer gift wrap, branded tissue paper, or printed thank-you notes. This small gesture can transform a routine package into something memorable. For fragile goods, double-box or add protective fillers. Show photos of your packaging, so shoppers trust their purchase will arrive intact.
Harness Email Marketing and Social Media
Encourage past buyers to join your mailing list or follow your Instagram. Launch promotions, share restocks, and announce new designs. Show behind-the-scenes glimpses, such as how you design your next product or handle shipping. Invite your network to share your content.
Maintain Etsy Star Seller Qualifications
Respond to messages politely and in a timely way. Ship orders on schedule and provide tracking where possible. Encourage positive reviews. The Star Seller badge can bolster your store’s credibility. Potential shoppers often trust sellers who have it, which can lead to guaranteed Etsy sales.
Incorporate User-Generated Content
Ask buyers to post photos or videos of their purchases in action. Potential shoppers seeing real people enjoying your products can be that final push to buy. This is especially helpful for big-ticket items or personalised gifts. Offer a small discount code to those who share images or mention you on social media. Keep your brand presence alive outside Etsy’s platform.
Team Up with Other Sellers
Network with shops that complement your niche. For instance, if you create wedding invitation printables, partner with a store offering custom cake toppers or bride-to-be sashes. Cross-promoting broadens your reach and can spark how to make 10 sales a day on Etsy. You can also organise digital meetups or local craft events to support each other and share audiences.
Assess Pricing and Profit Margins
Factor in materials, fees, shipping supplies, and your labor. If you’re undercharging, you might struggle to expand. If your prices are too steep, you might lose out on sales. Keep an Etsy Sales Tracker to see how price changes affect order volume. Occasional discounts can spur new buyers to try your shop.
Consider Print-on-Demand Services and Dropshipping Tools
Looking to expand? Services like Spocket provide various customisable products (apparel, accessories, home goods). Print on demand can bolster your catalog without requiring you to keep extensive inventories. Some sellers rely on dropshipping to handle shipping tasks, which leaves more time to focus on photography, marketing, and product design.
Stay Updated with Etsy’s Policies
Etsy’s guidelines can shift over time. Keep tabs on new rules about handmade criteria, shipping defaults, or fee adjustments. If you’re selling licensed designs, confirm you’re not infringing on trademarks. Violations risk shop bans, which end your shot at how to increase Etsy sales fast. Knowledge of these rules is key to protecting your business.
Polish Your Brand Story
People love to know the person behind the shop. Update your “About Me” section with pictures, share your motivation for creating these items, and discuss any charitable tie-ins. A personal backstory can generate loyalty and prompt repeat orders. The more engaged your audience feels, the stronger your shop’s performance.
Organise Your Listings
Sort products into sections. For instance, a jewelry shop might have categories for earrings, bracelets, necklaces, and custom sets. Consider separate sections for scarves, bags, or gift ideas if you have an accessories store. A well-organized store helps customers locate precisely what they want. That can translate into how to get sales on Etsy with no reviews if new visitors find your products quickly.
Encourage Customer Reviews
Send a courteous follow-up message after an order arrives. Thank the buyer, ask if everything is satisfactory, and invite them to leave a review. Positive feedback signals trustworthiness to potential shoppers scanning your storefront. Strong reviews can directly lead to more Etsy sales today since they prove you deliver on your promises.
Run Promotions, Sales Events, and Introduction Letters
Use Etsy’s built-in sales features for holiday promotions or slow seasons. A short-term discount might lure first-time buyers. Send introduction letters to new buyers about your brand, including discount codes for their next purchase. Offer freebies for large orders. Thoughtful gestures like these often turn casual buyers into devoted fans.
Keep an Eye on Your Competition
Browse listings from established sellers in your space. See what they do differently—tags, photos, or shipping perks. Avoid copying. Instead, find areas you can improve. If you notice a gap, fill it. That agile mindset can help you discover fresh ways to boost your store.
Offer Extra Services (Gift Wrapping, Custom Notes)
Busy buyers value convenience. Let them choose gift wrap or add a note for birthdays or celebrations. Charge a small fee if needed, but keep the process simple. This convenience can generate more orders when gift-givers realise they can handle everything in one place.
Experiment with Ads (When It Makes Sense)
Some shops do fine without ads. Others see a spike in visits by allocating a small daily ad budget. Keep a record of your ad spend, clicks, and resulting conversions. If you see a strong return, scale up. If not, pivot to focusing on organic search. Many sellers discover how to get sales on Etsy without ads by nailing their descriptions, photos, and SEO. Find what works best for you.
Communicate with Buyers Often
When someone sends an inquiry, reply promptly and with clarity. Offer extra information. If you handle custom items, provide mockups or updates during production. Many sellers mention that quick replies and a kind tone often lead to better reviews and repeat business.
Conclusion
Etsy offers a vibrant place for crafters, designers, and entrepreneurs to build a rewarding business. Success involves consistent product quality, appealing photos, honest engagement, and a willingness to adapt. Shoppers appreciate thoughtful packaging, fast shipping, and the sense that your store is reliable. With the right mindset, your Etsy shop can evolve from a small side gig into a thriving venture. Try Spocket now and boost results fast!
