The first half of 2020 has shown us that times of uncertainty can quickly call for new and innovative ways to market our businesses. As for the eCommerce sector, there never seems to be a shortage of new trends. Technologies of all sorts are quickly emerging in order for businesses to cater to the changing demands of their consumers.
In fact, the global eCommerce market is expected to reach $6.5 trillion by 2023 and with $3.5 trillion in sales just in 2019, this projected growth is creating huge opportunities for tech savvy entrepreneurs.
The biggest eCommerce trends propelling the rising, leverage leading-edge tech to enhance customer engagement and optimize conversion.
This year, you’ll need to get ahead of the competition by staying on top of the most advanced technology solutions to boost your dropshipping business and drive sales.
Let’s dive deeper into the latest eCommerce technology trends to focus on for the remaining year.
1. Voice-Assisted eCommerce
One technology that is rapidly shaping the future of eCommerce is voice-assisted technology. UK-based Juniper Research anticipates that by 2023 consumers will interact with 8.4 billion voice-assistant devices. As more households adopt this technology, placing an Amazon Alexa, Apple Siri, Google Assistant, and others at the center of daily purchasing adding voice search capabilities to your eCommerce business is one tech trend that can propel your business in 2020.
How can you drive voice search traffic to your site? Consider these 3 steps:
- Optimize your site for voice search
- Structure your content to answer common voice search questions
- Focus on natural language, not keywords
2. Customer Service Chatbots
Another integration to consider for eCommerce businesses is chatbot-based customer service. Chatbots interact with users in natural language, providing around the clock, personalized care to enhance engagement and retention. A successful dropshipping business uses chatbots to upsell, an make the customer journey more personalized.
Using advanced artificial intelligence, this software interacts with users via messaging applications, allowing businesses to communicate with a large number of customers without in-house service personnel. According to a survey from Oracle, 80% of businesses will use chatbot automation in 2020, making this a leading eCommerce technology trend this year.
AI-driven platforms can handle a wider range of queries and personalization than rule-based chatbots. Build the best AI-powered chatbot for your business needs:
- Chatfuel is a leading free chatbot platform for FB Messenger
- For Shopify, Yotpo, and other merchants, Octane.ai delivers integrated FB remarketing solutions
Manychat is another excellent option for a chatbot that assists conversion
3. Machine Learning-Driven Marketing
One of the most important keys to eCommerce business success is effective, conversion-oriented marketing. Using advanced machine learning algorithms for data analysis, online marketers are increasingly able to automate and personalize the shopping experience.
Insights gleaned from data will offer specific recommendations based on customer preferences, giving eCommerce sellers a powerful tech tool to drive click-through rates and sales. Machine learning is constantly evolving, so keeping up with AI-assisted marketing trends for eCommerce is vital to the success of any online seller in 2020.
What’s the best way to leverage machine learning in your marketing strategy?
- Gather data and then segment customers accordingly
- Create seamless, targeted omnichannel automated marketing workflows at every stage of your funnel
- Always test, measure, analyze, and tweak your campaigns
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