Best Apps For Social Proof For Shopify

If you’ve ever been uncertain about making a purchase online, you’re not alone. Many shoppers hesitate to hit the "Buy Now" button because they aren’t sure if they’re making the right decision. Whether it’s a fear of bad quality, overpriced products, or unreliable sellers, trust is a major factor in any purchase. As a Shopify store owner, this is where social proof can work wonders for your business.

So, what exactly is social proof? In simple terms, it’s the phenomenon where people look to others’ actions and opinions to guide their own decisions. It’s the reason why we trust customer reviews, product ratings, and testimonials. Social proof is so powerful that studies show it can increase sales by up to 15%! And when it comes to your Shopify store, integrating the best Shopify social proof apps can help build that trust, making potential customers more likely to click "Add to Cart" and complete their purchase.

In this guide, we’ll walk you through some of the top social proof apps for Shopify. You’ll get a clear understanding of their features, pricing, and pros and cons so you can choose the best one for your store. Ready to boost your conversions and trust factor? Let’s dive in!

Top Social Proof Apps for Shopify

1. Spocket

Let’s start with Spocket, which is widely regarded as one of the best apps for Shopify. While it’s primarily known for connecting Shopify store owners with suppliers for dropshipping, it also comes with a powerful set of social proof features. Spocket allows you to display real-time sales notifications, customer reviews, and trust badges on your store. This is crucial because when shoppers see that others are buying products or leaving positive reviews, they’re much more likely to make a purchase themselves.

Key Features

• Customer Review Integration: With Spocket, you can seamlessly integrate customer reviews into your product pages, making it easy for customers to trust your products before they buy.
• Real-Time Sales Notifications: Imagine this: a pop-up shows that someone just purchased a product from your store. It gives potential buyers the nudge they need to take the plunge, creating a sense of urgency.
• Private US/EU Suppliers: If you’re running a Shopify store and want to offer fast shipping times, Spocket is a great choice. The app gives you access to private dropshipping suppliers in the US and EU, ensuring quicker delivery to your customers.

Pricing

Spocket offers a free plan that’s perfect for getting started, but to access the advanced features, the paid plans start at $19 per month.

Pros and Cons

• Pros: Easy setup, excellent customer support, fast shipping options.
• Cons: The free plan is limited, and the paid versions can be a bit pricey for small businesses.

2. Loox

If you’re looking for a social proof app that goes the extra mile with visuals, then Loox might be just what you need. Loox allows customers to leave not only written reviews but also photos and videos. This feature is incredibly powerful because visual content helps build trust much faster than written text alone. Studies have shown that consumers are 80% more likely to buy a product if they can see a photo or video review from someone else.

Key Features

• Photo and Video Reviews: Loox is known for allowing customers to submit photos and videos along with their reviews. This creates authentic, relatable content that resonates with potential buyers.
• Automated Review Requests: Loox automatically sends review requests to customers after they’ve made a purchase, saving you time while collecting valuable feedback.
• Referral Program: Loox also includes a referral program, which helps turn satisfied customers into brand advocates who can refer new customers to your store.

Pricing

Loox starts at $9.99 per month, which includes access to all the basic features. However, if you need more advanced functionality, you can opt for higher-tier plans.

Pros and Cons

• Pros: Excellent for stores that rely on visual content, integrates smoothly with Shopify, and helps build a loyal customer base.
• Cons: The free plan has limited features, and you’ll need to upgrade to unlock more customization options.

3. Nudgify

Next on our list is Nudgify, a social proof app that helps store owners increase conversions through real-time notifications. Nudgify takes the concept of urgency to the next level by displaying notifications like "X people have bought this in the last hour" or "Only 3 items left in stock." These kinds of nudges push potential buyers to act quickly, which can be especially helpful during flash sales or limited-time promotions.

Key Features

• Real-Time Purchase Notifications: Nudgify shows real-time notifications whenever someone makes a purchase. These notifications create FOMO (fear of missing out) and encourage other shoppers to buy.
• Customizable Alerts: You can tailor the messages and alerts to fit your store’s branding, whether you want to highlight a product launch or a limited-time sale.
• Multi-Language Support: Nudgify supports multiple languages, making it an excellent option for international stores.

Pricing

Nudgify starts at $9 per month, which is relatively affordable for small businesses looking to implement social proof without breaking the bank.

Pros and Cons

• Pros: Simple to use, affordable pricing, great for building urgency.
• Cons: Some users find the notifications a bit too in-your-face, and the app doesn’t offer as many features for review collection as others.

4. TrustPulse

If you’re serious about building trust and increasing conversions, TrustPulse is an app that you can’t overlook. TrustPulse uses social proof to show visitors that your store is popular and trustworthy by displaying real-time actions like recent purchases and sign-ups. The app also leverages the scarcity principle by showing countdown timers for promotions or low-stock products.

Key Features

• Real-Time Activity Alerts: TrustPulse displays live updates whenever someone takes an action on your website, such as making a purchase or signing up for your newsletter. These notifications boost trust and show that your store is active and well-loved.
• Scarcity Tactics: Use countdown timers and low-stock warnings to create a sense of urgency and encourage customers to purchase before they miss out.
• Easy Integration: TrustPulse integrates easily with Shopify and is quick to set up.

Pricing

TrustPulse offers a free trial, but their paid plans start at $49 per month.

Pros and Cons

• Pros: Proven to increase conversions, simple setup, and effective at creating urgency.
• Cons: Pricing might be a bit high for stores with low traffic, and it’s more focused on creating urgency than on collecting reviews.

5. Fomo

Another heavy-hitter in the world of social proof apps is Fomo. This app focuses on real-time purchase notifications that appear on your store to show that people are buying products. It’s an incredibly effective tool for boosting conversions by leveraging the power of social proof in a non-intrusive way.

Key Features

• Customizable Social Proof Notifications: Fomo offers complete customization of the notifications, allowing you to choose how and when they appear, as well as the messaging.
• Advanced Analytics: Fomo includes detailed analytics to help you track how well your social proof efforts are working and make adjustments accordingly.
• Real-Time Purchase Notifications: Similar to Nudgify and TrustPulse, Fomo shows real-time purchase updates to create a sense of urgency among potential buyers.

Pricing

Fomo starts at $29 per month, which may be steep for some small businesses, but the advanced features and customization options make it worth considering for larger stores.

Pros and Cons

• Pros: Highly customizable, great for urgency and conversions, offers excellent analytics.
• Cons: Pricing is on the higher end, and the app focuses primarily on real-time notifications rather than review collection.

6. SalePop

SalePop is a powerful social proof app that can dramatically increase conversions by showing real-time notifications of recent sales, customer reviews, and activity on your store. With its ability to create a sense of urgency and build trust, SalePop is perfect for boosting sales.

Key Features

• Real-Time Sales Notifications: Display real-time purchase notifications to show that other customers are making purchases.
• Customizable Design: You can easily customize the look of the notifications to match your branding and style.
• Increase Trust: Display reviews and recent sales to give customers social proof and boost their confidence in your products.

Pricing 

SalePop offers a free plan with limited features, with paid plans starting at $9 per month for more advanced features.

Pros and Cons

• Pros: Affordable pricing, customizable design, easy to set up.
• Cons: The free version has limited functionality, and it may not have as many features as other social proof apps.

7. TrustBuilder

TrustBuilder is designed to help Shopify stores increase conversions by showing social proof notifications. It can display recent sales, positive customer reviews, and even testimonials to help build trust with potential buyers.

Key Features

• Social Proof Widgets: Easily place social proof notifications like customer reviews, testimonials, and sales notifications across your site.
• Customizable Layouts: Adjust the display of your social proof notifications to match your store’s theme.
• Real-Time Updates: TrustBuilder shows real-time notifications that encourage customers to make purchases based on the actions of previous buyers.

Pricing

TrustBuilder starts at $15 per month, with a free trial available to test out the features before committing.

Pros and Cons

• Pros: Simple to use, integrates well with Shopify, customizable features.

Cons: Limited customization options for lower-tier plans.

Factors to Consider When Choosing a Social Proof App for Shopify

1. Ease of Integration

You want a social proof app that integrates seamlessly with your Shopify store. The best apps will not only work smoothly with your store but also with your existing theme, so you don’t have to worry about compatibility issues. Make sure the app you choose has a simple setup process that won’t require a lot of time or technical expertise.

2. Customization Options

Customization is key when selecting a social proof app. After all, you want your social proof elements to match the branding of your store. Whether it’s changing the colors of pop-ups, adjusting the wording on notifications, or choosing the style of review displays, the ability to customize is crucial to maintaining a cohesive and professional look for your store.

3. Pricing and Plans

When selecting a social proof app, pricing should definitely be a factor. While some apps offer free versions, others come with tiered pricing based on the features you need. Be sure to compare the features offered by each plan and determine which one offers the best value for your business, whether you’re a small store just starting out or a larger store with high traffic.

4. Features

The features provided by social proof apps vary. Some apps specialize in displaying product reviews, while others focus on real-time notifications or user-generated content. Consider what will be most beneficial for your store. Do you need photo reviews? Or perhaps live purchase alerts to create urgency? Choose the app that offers the features most relevant to your business.

5. Customer Support and Resources

Great customer support is essential when using any app. Look for an app that offers responsive customer service, whether that’s through email, chat, or phone support. Additionally, check if the app provides helpful resources like tutorials, FAQs, and guides that can help you make the most of the app’s features.

Best Practices for Implementing Social Proof in Your Shopify Store

1. Positioning Social Proof Effectively

It’s not enough to just have social proof on your site—you need to position it where it will be most effective. Common spots for social proof include product pages, checkout pages, and pop-ups. The key is to make sure it’s visible enough to influence decisions but not so intrusive that it negatively impacts the user experience.

2. Maintaining Authenticity

Customers value authenticity, and fake reviews or exaggerated claims can quickly turn them off. Be sure that the social proof you’re displaying is genuine. Authenticity is crucial for building long-term trust with your customers.

3. Leveraging Multiple Social Proof Types

Don’t rely on just one form of social proof—use a combination of different types. Incorporate customer reviews, live notifications, user-generated content, and more. The more forms of social proof you display, the more credible your store will appear to potential buyers.

4. Analyzing Social Proof Performance

Once you’ve implemented social proof, it’s important to track how well it’s working. Use the analytics provided by your social proof app to measure the effectiveness of different tactics. Adjust your strategy based on what works best for your audience.

Conclusion

Social proof is a powerful tool that can make a huge difference in your Shopify store’s success. By choosing the best Shopify social proof apps—whether it’s Spocket, Loox, Nudgify, or any of the others—we’ve covered in this guide, you can effectively build trust with potential customers and increase your conversions. Whether you’re looking to showcase reviews, create urgency, or display real-time activity, there’s a social proof app for every store. So go ahead, implement one of these apps, and watch your Shopify store grow!