The A-Z of e-commerce

Introduction: Liquidity ratios are financial metrics used to measure a company's ability to meet its short-term debt obligations with its liquid assets. They are critical indicators of financial health, reflecting whether a company has enough short-term assets to cover its immediate liabilities without needing to sell long-term assets. Common liquidity ratios include the current ratio, quick ratio (also known as the acid-test ratio), and cash ratio. These ratios provide investors, creditors, and management with insights into the company's operational efficiency, risk level, and financial stability.

Types of Liquidity Ratios:

• Current Ratio: Calculated as current assets divided by current liabilities, indicating the ability to pay short-term obligations.
• Quick Ratio: A more stringent measure that excludes inventory from current assets, focusing on the most liquid assets.
• Cash Ratio: The most conservative liquidity ratio, considering only cash and cash equivalents against current liabilities.

Importance and Applications:

• Financial Analysis: Helps in assessing the financial health and stability of a business.
• Risk Management: Higher liquidity ratios may indicate lower risk of default on debts.
• Operational Decision Making: Guides businesses in managing their working capital and operational efficiency effectively.