The A-Z of e-commerce

Introduction: Gross margin, also known as gross profit margin, is a financial metric that measures the difference between revenue and the cost of goods sold (COGS) expressed as a percentage of revenue. It reflects the efficiency with which a company produces and sells its products at a profit. A higher gross margin indicates that a company retains more capital on each dollar of sales, which can be used to pay other costs or reinvest in the business. Analyzing gross margin helps businesses assess product pricing strategies, cost control, and overall financial health.

Importance of Gross Margin:

• Profitability Analysis: Helps determine the profitability of products and services, guiding pricing and production decisions.
• Financial Health: A consistent or improving gross margin is indicative of good financial management and a competitive advantage.
• ‍Cost Control: Identifies opportunities for cost reduction in the production process to improve profitability.