What is Customer avatar?
Customer Avatar: A detailed profile of a fictional character representing a segment of a business's target market, used to focus marketing and product development efforts.
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Customer Avatar: A detailed profile of a fictional character representing a segment of a business's target market, used to focus marketing and product development efforts.
Introduction: A customer avatar, also known as a buyer persona, is a detailed profile of a business's ideal customer based on market research and real data about existing customers. It encompasses demographic details, interests, behavioral patterns, motivations, and goals. Creating a customer avatar helps businesses tailor their marketing strategies, product development, and services to meet the specific needs and preferences of their target audience. By understanding the characteristics of their ideal customer, companies can more effectively attract, engage, and retain customers, leading to increased satisfaction and loyalty.
Components of a Customer Avatar:
Strategies for Utilizing Customer Avatars: