What is Cost per click (CPC)?
Cost per Click (CPC): A digital advertising metric that measures the amount paid for each click on an advertisement, used to drive traffic to websites.
Cost per Click (CPC): A digital advertising metric that measures the amount paid for each click on an advertisement, used to drive traffic to websites.
Introduction: Cost per Click (CPC) is a digital advertising metric that represents the amount paid for each click on an ad in a pay-per-click (PPC) marketing campaign. CPC is used to gauge the cost-effectiveness and profitability of online advertising. Advertisers prefer CPC models for direct response campaigns, where the primary goal is to drive traffic to a website or landing page, as it allows them to only pay for measured engagement with their ads.
Calculating CPC:
CPC=Total Cost of Campaign / Number of Clicks
Benefits of CPC Advertising:
Optimizing CPC Campaigns: