The A-Z of e-commerce

Introduction: Core competency refers to a defining capability or advantage that distinguishes an organization from its competitors. It's a combination of pooled knowledge, skills, and technologies that allows a company to deliver unique value to customers. Identifying and nurturing core competencies can help a company achieve a sustainable competitive advantage, penetrate new markets, and develop innovative products or services.

Characteristics of Core Competencies:

• Valuable: They provide customer benefits and offer a competitive advantage.
• Rare: Not easily replicated by competitors.
• Difficult to Imitate: Embedded in the organization's routines and practices, making them hard for competitors to copy.
• Exploitable: Can be leveraged in different markets and products.

Developing and Leveraging Core Competencies:

• Focus on Innovation: Continuous improvement and investment in areas that significantly impact customer value.
• Strategic Allocation of Resources: Prioritizing investments in technologies and skills that enhance these key capabilities.
• Organizational Alignment: Ensuring that the company’s culture, structure, and processes support the development and utilization of core competencies.