What is Conversion funnel?
Conversion Funnel: A model describing the various stages a consumer goes through before making a purchase, from initial awareness to the final decision.
Conversion Funnel: A model describing the various stages a consumer goes through before making a purchase, from initial awareness to the final decision.
Introduction: The conversion funnel, a fundamental concept in marketing and sales strategy, illustrates the theoretical customer journey towards the purchase of a product or service. From initial awareness to the final decision, the funnel metaphor helps businesses understand and optimize each stage of the customer's path. The funnel is typically divided into stages such as awareness, interest, consideration, intent, and conversion, highlighting the narrowing process as potential customers become actual buyers.
Stages of the Conversion Funnel:
Optimizing the Conversion Funnel: