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"The Art of Finding Winning Products"
Green consumerism has never been so prolific.
You can't stroll down the high street or scroll through Facebook without seeing eco-friendly products.
So, it's time ecommerce sellers stepped up to the plate and met the demand for ethical products.
The stats speak for themselves; environmental concerns influence the purchasing decisions of as many as half of online shoppers.
Can you blame them? Consumers are living in an age where info has never been more accessible. Therefore, brands, including online stores, have to withstand a higher level of sustainability, and incorporate sustainable business practices and products-- which can only be a good thing.
From selling fairtrade goodies to retailing products made from eco-friendly materials, you're helping the world become a better place. Plus, when marketed well, you'll make a pretty penny or two. What's not to love about that?
So, with all that in mind, here are ten sustainable products to start selling on your ecommerce store. Let's dive in!
If you haven’t heard already, according to Ayurvedic practice, drinking water from a copper vessel has numerous health benefits. Allegedly, doing this can balance all three doshas in your body (Vata, Kapha, and Pitta).
How? By positively charging the water.
To feel the benefits, you’ll need to let the water sit in the copper container for at least eight hours.
What are the perks?
Can kill bacteria. Copper has a sterilizing effect on the water, so by consuming it, you’re more likely to destroy nasty bacterias inside of your body and detox your system. That’s in addition to it being good for the brain, thyroid gland, and there’s some suggestion it also helps to relieve the aches and pains of arthritis.
Female artisans located in rural India make the bottles in the picture above. By employing these women, Whirlpool hopes to empower them so that they can make a better life for both themselves and their families.
Pineapple prints are bigger and better than ever before. Don’t just take our word for it; check out the screenshot below:
Interestingly, this type of towel, also known as a peshtemals or hammam towel, were traditionally used while taking a trip to the Turkish baths. This practice is centuries-long!
The sample in the above picture is made out of 100% Turkish cotton, and every product is lovingly hand-loomed by Turkish artisans residing in Babadağ, a small mountain village in southwest Turkey.
They pride themselves on keeping the looming tradition alive. Plus, they only use eco- friendly, 100% natural fibers like cotton and bamboo. From start to finish, the entire process is done in house.
Ethical skincare is huge right now. Again, the stats don't lie. As many as 50% of consumers claim to buy all-natural beauty products, and a further 8% say they want to. This is why kits like the one below do so well!
You could easily target holidaymakers with this package. People love to pamper themselves while on vacation, so be sure to jump on that bandwagon.
To see more products from this supplier, click here.
Unless you've been living under a rock, you've probably witnessed the recent backlash against plastic straws. And for a good reason, they're terrible for the environment! A lot of restaurants and bars refuse to stock them all together!
So, you'll be pleased to hear; there's a viable and practical alternative. The straws in this picture are made out of eco-friendly materials like glass. Shoppers can use these straws again and again, without worrying about endangering marine life and polluting the oceans.
For more products by Grey Milo, click here.
Speaking of plastic-filled oceans, it's not just reusable straws that have got people talking. Consumers are looking to reduce plastic consumption in all areas of their life.
When you consider an estimated one million birds and 100,000 turtles perish each year as a result of eating plastic, it's no wonder people want to make a change. Marine animals often confuse plastic bags for nutritious sea life like jellyfish. Then once swallowed, the plastic clogs their digestive tract and the poor creature starves to death. Not to mention, the countless other sea animals that drown by getting tangled in plastic bags.
As such, reusable products (of all kinds) have a massive role to play in combatting this issue. For instance, reusable shopping bags. People can't get enough of them!
As you can see from Google Trends…
Take this product as an example:
The bible verse on this bag is simply beautiful. You could easily target Christians in your Facebook ads with a product like this. When it comes to positioning your sales copy, here are a few slants you could try:
As you can see, there are several ways you could market this product!
But best of all, it's made out of 100% organic cotton and water-based inks to ensure eco-friendliness. Supported fairtrade artisans lovingly handcraft all these totes. Also, it's as pretty as it is practical because it's machine washable (cold water on a delicate cycle)
To see other products by the same supplier, click here.
Finger puppets have been used for years to entertain and teach children because they work wonders for developing both their language and communication skills. So, be sure to market these adorable products to parents and teachers.
Not to mention, the handmade crochet finger puppets (bee, love bug, lion, and cat), pictured above, are made out of organic cotton yarn and stuffed with hypoallergenic polyfill. You'll also be pleased to hear; they conform to toy safety CE standards.
Plus, by selling these puppets, you'll help provide jobs that pay a living wage to mothers in Istanbul. Many of whom are refugees from Syria. They work extremely hard to provide for their families all while rebuilding their lives in Turkey.
For more products from this supplier, click here.
Hipster-style beards first came onto the scene in 2011, and they've yet to make an exit. So, it's hardly surprising we've seen the popularity of beard balm skyrocket in recent years.
We can't get enough of sandalwood beard balm by Buck Ridge Soap Company. Made using all-natural sandalwood-scented essential oil, the fragrance is divine.
This formula also comprises of premium beeswax, organic sunflower oil, and shea butter. When all this natural goodness comes together, it creates the perfect recipe for moisturizing and conditioning itchy beards and ingrown hairs.
This balm wasn't tested on animals, and it's 100% vegan-friendly.
To see other products from the same supplier click here.
If you're looking for something novel to sell online, look no further. What you're looking at in this picture is an aromatic smartphone — made from handpicked organic materials. These are delicately pressed to release a beautiful aroma. Created by talented artisans, your shoppers can enjoy a uniquely handcrafted case.
In addition to all that, the materials are coated in an advanced sugar based resin. Plus, it's water-resistant, making it suitable to use whatever the weather. Perfect if your consumers are always on the go!
Then once your shoppers are finished with their phone case (not that they'll put it in the trash anytime soon!), they can recycle it. This product is made in SGS-certified non-toxic production. Needless to say, this product excels when it comes to sustainability.
Still not convinced? This product won the 2018 award for Green Product Selection.
To see more merchandise from this supplier click here.
Yes, we've mentioned it already. But, when it comes to sustainable consumerism, reusable products are an absolute must.
This is why reusable coffee filters have remained popular with online shoppers. Not only are these cheaper for customers (in the long run), but they're also better for the environment in comparison to disposable filters.
Plus, coffee experts claim that metal filters produce a stronger, darker cup of joe. These usually contain more oils from the bean -- delicious!
Why do people love handmade soaps? Well, they usually only contain natural ingredients like essential oils, glycerin, and shea butter. On the whole, these products tend to be better for our skin, especially if you suffer from a dry or sensitive complexion.
Customers can be confident they're not applying irritating and potentially harmful preservatives, synthetic fragrances, and chemical compounds, into their skin.
Eco-friendly soap has never been better, and this bar's an excellent example. It's a stunning color of seafoam green and contains activated charcoal and pretty white sand swirls. Beautifully scented with spearmint and eucalyptus-flavored essential oils -- could you think of anything more decadent?
Best of all, each soap's individually made, cut, and packaged in elegant artisanal paper. It's 100% vegan-friendly, which means no animal products were used in the creation of this soap, and (it almost goes without saying), no animals were tested on.
To see more products from Yellow Shadow click here.
As the above products demonstrate, it's never been easier to sell sustainable merchandise customers actually want and like. What was once a very niche market famous for its lack of choice and dull packaging, is definitely no longer the case. Eco-friendly products are better and more vibrant than ever before.
But, before you launch into finding suppliers for your eco-friendly range, try using an app to help you find high-converting products.
Give Spocket a go.
Just this week they've launched an ethical product filter, so you're bound to find loads of top-quality products in no time at all! Try Spocket now for free.
Rosie Greaves is a professional content strategist specializing in all things digital marketing, B2B, and lifestyle. In addition to Spocket, you can find her published on Reader's Digest, E-commerce Platforms, and Judicious Inc. Check out her website Blog with Rosie for more information.