Green consumerism has never been so prolific.
You can't stroll down the high street or scroll through Facebook without seeing eco-friendly products.
They're everywhere.
So, it's time ecommerce sellers stepped up to the plate and met the demand for ethical products.
The stats speak for themselves; environmental concerns influence the purchasing decisions of as many as half of online shoppers.
Can you blame them? Consumers are living in an age where info has never been more accessible. Therefore, brands, including online stores, have to withstand a higher level of sustainability, and incorporate sustainable business practices and products-- which can only be a good thing.
From selling fairtrade goodies to retailing products made from eco-friendly materials, you're helping the world become a better place. Plus, when marketed well, you'll make a pretty penny or two. What's not to love about that?
So, with all that in mind, here are ten sustainable products to start selling on your ecommerce store. Let's dive in!
1. Copper Water Bottle
If you haven’t heard already, according to Ayurvedic practice, drinking water from a copper vessel has numerous health benefits. Allegedly, doing this can balance all three doshas in your body (Vata, Kapha, and Pitta).
How? By positively charging the water.
To feel the benefits, you’ll need to let the water sit in the copper container for at least eight hours.
What are the perks?
Can kill bacteria. Copper has a sterilizing effect on the water, so by consuming it, you’re more likely to destroy nasty bacterias inside of your body and detox your system. That’s in addition to it being good for the brain, thyroid gland, and there’s some suggestion it also helps to relieve the aches and pains of arthritis.
Female artisans located in rural India make the bottles in the picture above. By employing these women, Whirlpool hopes to empower them so that they can make a better life for both themselves and their families.
2. Pineapple Prints
Pineapple prints are bigger and better than ever before. Don’t just take our word for it; check out the screenshot below:
So, we’re confident these towels will sell like hotcakes. Not to mention, they’re larger, lighter, and more absorbent, than traditional towels, making them fabulous for the beach.
Interestingly, this type of towel, also known as a peshtemals or hammam towel, were traditionally used while taking a trip to the Turkish baths. This practice is centuries-long!
The sample in the above picture is made out of 100% Turkish cotton, and every product is lovingly hand-loomed by Turkish artisans residing in Babadağ, a small mountain village in southwest Turkey.
They pride themselves on keeping the looming tradition alive. Plus, they only use eco- friendly, 100% natural fibers like cotton and bamboo. From start to finish, the entire process is done in house.
3. Ethical Skincare
Ethical skincare is huge right now. Again, the stats don't lie. As many as 50% of consumers claim to buy all-natural beauty products, and a further 8% say they want to. This is why kits like the one below do so well!
- A botanical skin conditioner
- Moroccan rosewater toner
- Black soap foaming facial cleanser.
You could easily target holidaymakers with this package. People love to pamper themselves while on vacation, so be sure to jump on that bandwagon.
To see more products from this supplier, click here.
4. Reusable Straws
Unless you've been living under a rock, you've probably witnessed the recent backlash against plastic straws. And for a good reason, they're terrible for the environment! A lot of restaurants and bars refuse to stock them all together!
So, you'll be pleased to hear; there's a viable and practical alternative. The straws in this picture are made out of eco-friendly materials like glass. Shoppers can use these straws again and again, without worrying about endangering marine life and polluting the oceans.
For more products by Grey Milo, click here.
5. Reusable Bags
Speaking of plastic-filled oceans, it's not just reusable straws that have got people talking. Consumers are looking to reduce plastic consumption in all areas of their life.
When you consider an estimated one million birds and 100,000 turtles perish each year as a result of eating plastic, it's no wonder people want to make a change. Marine animals often confuse plastic bags for nutritious sea life like jellyfish. Then once swallowed, the plastic clogs their digestive tract and the poor creature starves to death. Not to mention, the countless other sea animals that drown by getting tangled in plastic bags.
As such, reusable products (of all kinds) have a massive role to play in combatting this issue. For instance, reusable shopping bags. People can't get enough of them!
As you can see from Google Trends…
Take this product as an example:
‘Be Still’ Bible Verse Tote Bag
The bible verse on this bag is simply beautiful. You could easily target Christians in your Facebook ads with a product like this. When it comes to positioning your sales copy, here are a few slants you could try:
- The perfect bag for bible study gear
- Ideal for attending a farmers market
- A cute gift for a friend
- A more meaningful gym or beach bag.
- A thoughtful wedding favor or welcome bag
As you can see, there are several ways you could market this product!
But best of all, it's made out of 100% organic cotton and water-based inks to ensure eco-friendliness. Supported fairtrade artisans lovingly handcraft all these totes. Also, it's as pretty as it is practical because it's machine washable (cold water on a delicate cycle)
To see other products by the same supplier, click here.
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