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Marketing plugins for wordpress

Top 14 Marketing Plugins for WordPress eCommerce Sites

By
Rosie Greaves

Launching a successful dropshipping store on WordPress involves more than just launching an online storefront. To stand out in a competitive market, you need the help of powerful marketing plugins for WordPress to enhance your efforts and drive sales. 

Whether you're looking to optimize your SEO, streamline your email marketing campaigns, or improve customer engagement, the right plugins can make all the difference. 

So, in this blog post, we’ve gone straight to the horse's mouth and consulted WordPress's plugin directory. We typed 'marketing' into the search bar to reveal the top 14 marketing plugins available to download. These plugins were selected based on their popularity, user ratings, and compatibility with WordPress. 

Below, we'll explain each plugin's function and reveal its key metrics and pricing. Hopefully, by the end of this round-up, you'll have a better idea of which plugins will be an asset to your WordPress site.  

There's lots to discuss, so let's jump into some of the must-have WordPress plugins for eCommerce merchants:

  1. MailPoet
MailPoet_plugin landing page

The MailPoet plugin provides everything you need to effortlessly create, send, manage, and scale your email marketing campaigns, all from the convenience of your WordPress dashboard.

MailPoet enables you to craft stunning emails from scratch or use its responsive templates to help you get started.

MailPoet also makes it easy to schedule newsletters. Alternatively, you can send them immediately. 

Best of all, MailPoet offers a free plan as well as scalable paid plans featuring enhanced functionalities. This makes MailPoet an ideal email marketing solution for both beginners and experienced marketers alike.

Key Metrics

  • Pricing: You can get started for free!
  • Active installations: 700,000+
  • At the time of writing, MailPoet scores an average of 4.5 out of five stars from 1,328 ratings.
  • MailPoet has been tested using WordPress 6.5.3

You can download MailPoet here.

  1. HubSpot
Hubspot_plugin landing page

If you're a digital marketing veteran, you've likely come across HubSpot. HubSpot is far more than just a marketing platform. It's a CRM with all the tools and integrations you need to execute your marketing, sales, and customer service strategies. 

HubSpot's one-stop WordPress plugin enables you to:

  • Manage contacts (CRM)
  • Craft exceptional email marketing campaigns
  • Interact with visitors through live chat and chatbots
  • Add stunning forms to your pages to capture leads
  • Monitor your business's performance with user-friendly analytics dashboards

...and more

Key Metrics

  • Pricing: It's free to get started!
  • Active installations: 300,000+
  • At the time of writing, HubSpot scores an average of 4.5 out of five stars from 203 ratings.
  • HubSpot has been tested using WordPress 6.4.4

You can download the HubSpot WordPress plugin here

  1. Hustle
Hustle_plugin landing page

Hustle is another marketing plugin explicitly developed to help you increase your mailing list and convert website traffic. It provides a range of pre-designed, responsive templates to make setting up opt-in forms, targeted marketing pop-ups, slide-ins, and embeds easy. 

You can customize these templates to reflect your brand's look and feel. For example, you can easily modify the following:

  • Color
  • Animation
  • Layout
  • Drop shadow
  • Display conditions 
  • Margins, padding, borders, and container sizing

Key Metrics

  • Pricing: There’s a free version!
  • Active installations: 100,000+
  • At the time of writing, Hustle scores an average of 4.5 out of five stars from 843 ratings.
  • Hustle has been tested using WordPress 6.5.3

You can download the Hustle plugin here

  1. Pop-up Builder by OptinMonster 
Pop-up Builder by OptinMonster_plugin landing page

OptinMonster's pop-up builder has everything you need to create lead-generation pop-ups and marketing opt-in forms. 

Best of all, it integrates with many popular email marketing services, including MailChimp, Hubspot, ConvertKit, Klaviyo, Keap/Infusionsoft, Active Campaign, and more. So, there's a good chance this plugin will seamlessly integrate with your existing tech stack. 

It's also worth noting that the OptinMonster pop-up builder is optimized for web and server performance. Plus, you have access to a customer support team that, at the time of writing, boasts an average response time of under an hour! 

Key Metrics

  • Pricing: You can get started for free!
  • Active installations: 1+ million 
  • At the time of writing, OptinMonster scores an average of 4.5 out of five stars from 750 ratings.
  • OptinMonster has been tested using WordPress 6.5.3

You can download the Pop-up Builder by OptinMonster plugin here

  1. Google Listings & Ads
Google Listings & Ads_plugin landing page

Suppose you're looking for a simple way to showcase products to shoppers across Google. In that case, this plugin is certainly worth a second glance. 

This plugin enables you to sync your store with the Google Merchant Center to:

  • List products for free on Google's 'Shopping' tab (If you're selling in the US, your products will also appear on Google Search, Google Images, and Gmail).
  • Run paid ads (You can launch Performance Max campaigns that promote your products across Google Search, Shopping, YouTube, Gmail, and the Display Network).
  • Track your performance 

...all from the convenience of your WordPress dashboard.

Key Metrics

  • Pricing: This plugin is free to install
  • Active installations: 900,000+
  • At the time of writing, Google Listings & Ads scores an average of 3 out of five stars from 169 ratings.
  • Google Listings & Ads has been tested using WordPress 6.5.3

You can download the Google Listing & Ads plugin here

  1. Pop-up Builder
Pop-up builder_plugin landing page

The Pop-up Builder plugin unlocks access to a wide range of pop-up types and conditions designed to help you increase conversions and sales (with no coding required!)

Pop-up types include:

  • Images
  • Countdowns
  • Exit intent
  • Geo-targeting

...and many more.

All pop-ups are fully customizable. For instance, you can tinker with the background, borders, overlays, texts, colors, and more. 

It's also worth noting that the Pop-up Builder plugin integrates with lots of popular plugins, including:

  • MailChimp
  • Contact Form 7
  • WPML
  • Polylang
  • Ninja Forms
  • Gravity Forms
  • TablePress
  • Formidable Forms
  • WP Google Maps
  • HTML5 Maps

...and more. 

Key Metrics

  • Pricing: You can get started for free!
  • Active installations: 200,000+
  • At the time of writing, Pop-up Builder scores an average of 4.5 out of five stars from 2,157 ratings.
  • Pop-up Builder has been tested using WordPress 6.4.4

You can download the Pop-up Builder plugin here.

  1. FluentCRM
FluentCRM_plugin landing page

The FluentCRM plugin is a self-hosted, feature-rich CRM and email marketing solution. This plugin provides everything you need to: 

  • Manage customer relationships. I.e., you can store all customer information in a central contact profile, including notes, meeting logs, and calls. You can also segment contacts by lists and tags.
  • Build email lists
  • Send automated email campaigns to targeted audiences using FluentCRM's visual builder.
  • Analyze your campaign's open rate, click rate, revenue earned, and more.  
  • Build funnels- You can start funnel sequences based on different user actions, such as sign-ups, form submissions, product purchases, and LMS course enrollments. You can also measure funnel metrics for each step.  

...and more. 

Key Metrics

  • Pricing: It's free!
  • Active installations: 40,000+ 
  • At the time of writing, FluentCRM scores an impressive five out of five stars from 130 ratings.
  • FluentCRM has been tested using WordPress 6.4.4

You can download the FluentCRM plugin here

  1. Pop-up Maker
Pop-up Maker_plugin landing page

The Pop-up Maker plugin is explicitly designed to help you 'drive more sales and email list opt-ins using pop-ups'

In addition to pop-ups, you can also use this plugin to create slide-ins and banners.

Below we've listed just a few of the assets you can create using this plugin:

  • Email opt-in pop-ups
  • Content upgrade pop-ups
  • Lead generation pop-ups,
  • Contact form pop-ups
  • EU cookie notices

...and more.

The Pop-up Maker plugin allows for several ways to trigger a pop-up to open, including:

  • Automatically (with optional delay)
  • Clicking a button (or any other element) 
  • Form submission (i.e., the pop-up opens when a form is submitted)
  • When someone is about to leave your site 
  • When someone scrolls down your page

Key Metrics

  • Pricing: A free version is available!
  • Active installations: 700,000+ 
  • At the time of writing, Pop-up Maker scores an impressive five out of five stars from 4,442 ratings.
  • Pop-up Maker has been tested using WordPress 6.5.0

You can download the Pop-up Maker plugin here

  1. Creative Mail 
Creative Mail_plugin landing page

The Creative Mail plugin boasts an easy-to-use email editor to help kickstart email marketing campaign creation. The plugin makes it easy to pull your WordPress:

  • Blog posts
  • Website images
  • WooCommerce products 

...directly into your email content. 

Creative Mail also automatically captures leads from your website and contact forms, stores them in the CRM, and syncs them with your email marketing lists.

Other noteworthy features include:

  • You can create and send transactional emails that match your branding and style. 
  • Access to a free logo builder and image editing suite 
  • Access to an integrated stock photo library
  • Opt-in form functionality
  • Send scheduled emails, single-step triggered emails, abandoned cart emails, and create multi-step marketing journeys.

...and more. 

Key Metrics

  • Pricing: You can get started for free!
  • Active installations: 500,000+ 
  • At the time of writing, Creative Mail scores 4.5 out of five stars from 382 ratings.
  • Creative Mail has been tested using WordPress 6.5.3

You can download the Creative Mail plugin here

  1. Jetpack CRM 
Jetpack CRM_plugin landing page

Jetpack CRM is a straightforward, free CRM for WordPress. There are tons of ways to utilize this plugin, for example:

  • Contact management
  • Building quotes and invoices
  • Logging payments and refunds against contacts
  • Allowing contacts to view proposals, invoices, and files on your website
  • Collect leads from your posts, pages, or widgets straight into your CRM
  • Schedule and manage a calendar against contacts and companies
  • Create dynamic segments that allow you to group contacts based on data in your CRM
  • Sync customers, transactions, and invoices from WooCommerce

Key Metrics

  • Pricing: It's free!
  • Active installations: 40,000+ 
  • At the time of writing, Jetpack CRM scores 4.5 out of five stars from 141 ratings.
  • Jetpack CRM has been tested using WordPress 6.5.3

You can download the Jetpack CRM plugin here.

  1. All in One SEO
All in One SEO_plugin landing page

This WordPress plugin is a veteran! It started life in 2007. Fast-forward to today, and over three million website owners use this plugin!

This SEO plugin makes it easy to:

  • Optimize your WordPress SEO settings
  • Add schema markup
  • Create an XML sitemap
  • Add local SEO
  • Track SEO keyword rankings
  • Automate internal linking
  • Run SEO audits
  • Add Author SEO (EEAT)
  • Monitor SEO revisions
  • Integrate with Google search console

...and more. 

Some of All in One SEO's core features include its:

  • Easy SEO setup wizard
  • Smart schema markup (aka rich snippets)
  • AI title and description generator
  • Content decay tracking
  • Smart SEO redirects
  • 404 error monitoring
  • Automatically table of contents generation

Key Metrics

  • Pricing: There's a free version
  • Active installations: 3+ million active installations  
  • At the time of writing, All in One SEO scores 4.5 out of five stars from 4181 ratings.
  • All in One SEO has been tested using WordPress 6.5.3

You can download the All in One SEO plugin here

  1. Newsletter
Newsletter_plugin landing page

Aptly named, the Newsletter plugin provides a comprehensive newsletter and email marketing system for list building and creating, sending, and tracking emails.

With Newsletter, you can manage unlimited subscribers and encourage opt-ins with a wide array of subscription forms using custom fields (pop-up, post-injected, widget, shortcodes (basic and advanced), raw HTML (for coders))

Subscription forms boast double opt-in functionality and a privacy checkbox for GDPR compliance. 

Newsletter also makes organizing, classifying, segmenting, and maintaining your subscriber list easy.

You can also create unlimited newsletters using the plugin's drag-and-drop editor and responsive email templates. All emails come with click-and-open tracking.

Key Metrics

  • Pricing: You can get started for free!
  • Active installations: 300,000+
  • At the time of writing, Contact Form by WPForms scores an impressive five out of five stars from 13,815 ratings!
  • Contact Form by WPForms has been tested using WordPress 6.5.3

You can download the Newsletter plugin here

  1. Contact Form by WPForms
Contact Form by WPForms_plugin landing page

The Contact Form by WPForms plugin provides an incredibly intuitive drag-and-drop WordPress form builder. You can utilize this plugin to create:

  • Contact forms
  • Feedback forms
  • Subscription forms
  • Payment forms
  • Quote form
  • Donation form

...and more, within minutes! 

You can also access over 1500 pre-built form templates and workflows, which goes a long way to making form creation hassle-free.  

It's also worth highlighting that WPForms contact forms are 100% responsive.  

Key Metrics

  • Pricing: You can get started for free!
  • Active installations: 5+ million
  • At the time of writing, Contact Form by WPForms scores 4.5 out of five stars from 1152 ratings.
  • Contact Form by WPForms has been tested using WordPress 6.5.3

You can download the Contact Form by WPForms plugin here

  1. Spocket
Spocket_plugin landing page

Although technically not a marketing plugin, Spocket is undoubtedly worth mentioning. We provide a comprehensive solution for sourcing high-quality dropshipping products from the USA, Europe, Canada, Asia, Africa, and more.

From the convenience of one place, you'll find tens of thousands of vetted products to sell on your WordPress store with just a click.  

Spocket products enjoy a 30–60% discount from their usual retail price, allowing you to generate a higher profit.  

Other noteworthy features include:

  • You can add your logo to invoices.
  • Receive stock level updates in real-time to ensure you never accidentally sell an out-of-stock product.
  • Access real-time shipment tracking
  • One-click order fulfillment

...and more!

Key Metrics

  • Pricing: After the 14-day free trial, prices start from $39.99 a month
  • Active installations: 1,000+
  • At the time of writing, Spocket scores 4.5 out of five stars from 44 ratings.
  • Spocket has been tested using WordPress 6.3.4

Are You Ready To Start Using The Best Marketing Plugins for Your WordPress eCommerce Site?

That brings us to the end of this round-up. Having read this blog post, it's clear that utilizing the right marketing plugins for your WordPress eCommerce site can significantly enhance your online store's performance, customer engagement, and revenue generation.

To summarize, our top WordPress marketing plugins are as follows:

  • MailPoet
  • HubSpot
  • Hustle
  • OptinMonster
  • Spocket
  • Google Listings & Ads
  • Pop-up Builder
  • FluentCRM
  • Pop-up Maker
  • Jetpack CRM
  • Creative Mail 
  • All in One SEO
  • Newsletter
  • Contact Form by WPForms

That's all from us. Have any of these WordPress marketing plugins caught your eye? Tell us whether you plan to use any of the above in the comments box below!

FAQs on Marketing Plugins for WordPress eCommerce

We hope the round-up above has given you an insight into some of the best marketing plugins currently listed in WordPress's plugin directory. To finish things off, below we've answered some of the most frequently asked questions about this topic, which hopefully you'll find of value:

What Are the Best WordPress eCommerce Plugins?

As you're searching for the best WordPress marketing plugins, you might also be interested in the best WordPress eCommerce plugins. So, below, we've listed a few of these:

  • WooCommerce
  • Ecwid
  • Easy Digital Downloads
  • Surecart

What Are the Best eCommerce Solutions for WordPress?

The answer to this question will vary depending on what you're using your WordPress site for. For example, if you want to launch a general online store, WooCommerce is your best bet

Alternatively, you may want to sell digital downloads like music, eBooks, software, templates, etc. In that case, Easy Digital Downloads is the better option. Or, if you're looking to create a membership site, MemberPress is certainly worth a second glance. 

What Are the Best eCommerce Search Plugins?

Below, we've listed some of the best WordPress product search plugins to help improve your website navigation:

  • Advanced Product Search For WooCommerce
  • Premmerce Product Search for WooCommerce
  • Ivory Search

What Are the Best Free WordPress Plugins for eCommerce?

If you're running your online store on a budget, below are some of the best free WordPress plugins for eCommerce:

  • WooCommerce (of course!)
  • GetPaid
  • Dokan
  • WP EasyCart
  • Forminator
  • Simple Membership

What Are the Best WordPress Shopping Plugins?

If you're on the hunt for the best WordPress shopping plugins, here are a few options to kickstart your search:

  • Product Feed PRO for WooCommerce by AdTribes 
  • Product Feed Manager
  • WordPress Simple Shopping Cart

Which Plugin Is Used for WordPress SEO?

Yoast is arguably the most popular WordPress SEO plugin for helping you optimize your eCommerce store for on-page and technical SEO. 

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Rosie Greaves

Rosie Greaves is a professional content strategist specializing in all things digital marketing, B2B, and lifestyle. In addition to Spocket, you can find her published on Reader's Digest, E-commerce Platforms, and Judicious Inc.

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