If you want to break into the baby and parenting niche, then you're probably scouring the web for potential products to sell -- and low and behold it's brought you here.
And a good job, too! Welcome :).
This industry is vast, so knowing where to start can be a tad daunting. However, when done well, there's lots of money to be made. In fact, at the time of writing, the baby and kids niche is said to be worth a whopping $66.8 billion!
That's a lot of doe.
So, we're going to share with you some of our favorite kid's products to sell. Hopefully, by the time you've finished reading this article, you'll feel ready to hit the ground running with your parenting eCommerce store.
Does that sound good to you? Fab. Let's dive straight in!
1. Cute Baby Dresses
Unsurprisingly, baby clothes sell like hotcakes.
After all, the age-old adage; 'they grow up so fast ' couldn't be truer of infants! As you probably know, babies grow at a speedy rate during their first few months.
As such, parents are forced to shell out time and again for new gear. So, there's always consumer demand for baby clothes, as you can see for yourself in the screenshot below:
Clearly, baby clothes have remained popular with online shoppers since 2004, and there's little indication of this trend changing any time soon.
Best of all, you can source the majority of baby clothes for under $10 an item. As they're so cheap, you can easily retail them $10 to $20 above their wholesale price, making you a healthy profit (even if you're using paid ads to market yourself).
A Few Marketing Tips
If you're launching a Facebook ad campaign to market baby dresses, be sure to target both new parents and parents with toddlers.
This is your audience.
So, when you publish your ads, you can be confident that parents who have some sort of need for this product will be exposed to your brand.
Here's a quick example of a baby dress we like:
Baby Girl Lemon Printed Sundress
This beautiful dress will only cost you $6.61, so you could very reasonably sell it on your store for $15.20 and clear a decent profit.
We love the cute little bow and adorable floral pattern. It's the perfect allrounder outfit for any baby girl. It doesn't matter whether parents are dressing their little one for a summer wedding or going for a walk in the park, this dress goes the distance!
Plus it's made out of a cotton-polyester blend, making it both durable and easy to wash -- win-win!
For more products sold by Green Coco, click here.
2. Mother-Daughter Matching Clothes
You don't need us to tell you that the mother-daughter bond is a special one. So, it's hardly surprising that the demand for matching mother-daughter outfits have recently soared in popularity this month.
You can source these adorable sets for as little as $15, leaving you with plenty of scope to market these items at double, if not, triple the price on your eCommerce store!
Needless to say, there's some serious money to be had selling these products.
A Few Marketing Tips
If you can, find a mother and daughter (like in the picture below) that's comfortable donning your beautiful matching outfits and taking a snap for you to market yourself.
The phrase 'a picture's worth a thousand words' couldn't be truer for marketing these heartwarming sets.
Don't forget you're not only selling a product; you're also selling a lifestyle. Mothers want to have good relationships with their daughters -- ones that are full of laughter and shared memories. So, what better way to bring them closer together than by wearing cute matching outfits to their 'mini-me.'
So, hone in on this when planning your marketing strategy.
Take the below set as an example...
Mother & Daughter Matching Dress
This set provides you with tons of marketing opportunities, as there are loads of variations to fit children of differing ages, including:
- Six to 12 months
- One to two years old
- Three to four years old
- Five to six years old
- Seven to eight years old
As you can imagine, there's plenty of split testing to be done. We suggest launching separate ad campaigns to target parents with different aged kids. That way, you can see which set converts the best and then focus on that.
Check out Indigo Shadow to see more of their products.
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