If you want to become an entrepreneur, whether full-time or in addition to your other pursuits, dropshipping is one of the easiest ways to start since you don’t have to deal with the two most expensive aspects of any eCommerce store: inventory and shipping.
The way dropshipping businesses work is by customers placing orders on your website and your dropshipping suppliers sending the products directly to them. In essence, what you’re left with is marketing — creating an effective strategy to attract your target audience and convert it into sustainable revenue.
So how do you come up with the right marketing strategy? And what are some of the best ways to promote your dropshipping business?
How to market your dropshipping store
Scan through the history of the world's best marketing strategies and you’ll see that all of them were built by leveraging the strengths of their underlying business models. This means having a sound eCommerce and dropshipping platform, reliable dropshipping suppliers, and the ability to scale your business easily.
Start with the products you already know a lot about. Research all of their competition by googling their respective keyword.
We recommend checking one of the Best E-commerce Tool – A Must-Have for Every Dropshipper: Koala Inspector. In one click, you can reveal every strategy the store owner uses, the best-selling products, and the pricing on Etsy, WooCommerce, or any other eCommerce platform. Koala Inspector chrome extension helps 150K+ users get the whole picture of site traffic, themes, and plugins for every store they inspect.
Think through its price sensitivity: Is it differentiated enough so you can earn a healthy markup that would include some buffer for unpredictability?
Is it an impulsive purchase or a planned one?
Is it easy to return to your supplier if a customer wishes to do so?
Does it have companion products you can use for upselling?
Dropshipping in 2020 means having a selection of products that have fast shipping, are unique and high-quality, and are impulse buys that your customers cannot resist. Once you’ve applied this criteria to each product, find out as much as you can about your target audience.
Build a buyer persona and ask yourself: Do they have high disposable income? What kind of experience are they looking for? Will they be repeat customers or just buy once? What are they willing to pay?
All that information will help you decide which channels you should use to get your traffic as well as your ongoing customer relationship management.
Overall, what you want to achieve is a consistent flow of visitors that would either convert on the spot or be nurtured through your marketing funnel, eventually leading to a sale.
So, here are seven proven ways to drive traffic to specific products for dropshipping businesses.
1. Build a High Converting Dropshipping Website
Before you spend all your budget on figuring out how to market your dropshipping store, you need to be certain that when a visitor comes to your website they have a reason to stay. And better yet, to convert into a sale.
Make sure your website name highlights your brand and differentiates you from other eCommerce stores. Greet people with a clear message that defines what your dropshipping products are about and who should buy them.
The more specialized your offering is the easier it is to explain and spread through word of mouth.
Pick specific products to sell at first — ideally the ones that are complementary to each other and can increase your average order value. Stick to one specific niche instead of being general.
Invest in professional product photography. The upfront cost might seem steep, but one good photo can sell hundreds of products. And it’s by far the best way to stand out among competition (who mostly opt-in for generic, low-quality shots). Once you reach the end of this list, you’ll find out why product photography will take you a long way.
Once you know which products you want to offer, find a quick way to establish trust. Product reviews and testimonials as well as links to Trustpilot will go a long way. Provide a quick option for contacting you on any product page too: possibly a live chat or Facebook Messenger.
Remember that a typical conversion rate is only about 1–2%. So to get any meaningful revenue, online stores need a regular flow of thousands of visitors. That’s where learning the best way to advertise dropshipping via SEO comes in.
2. Put your SEO content marketer hat on
While working on improving your SEO description(search engine optimization) is not the quickest way to lure in potential customers and market your dropshipping store, with consistent effort, it’s going to be your best long-term investment — likely forming the largest and cheapest share of your incoming leads.
How do you get on the SEO train? Start by sharing information on your blog that’s relevant to your audience. Stick to a schedule, whether it’s twice a week or twice a month.
For the search engines (e.g. Google, Bing, Yahoo!) to rank your dropshipping business, you need to sprinkle specific, long-tail keywords throughout your website updates and every article you publish.
So instead of something like “best pillowcases” use “silk pillowcases for better hair and skin.” It sounds counterintuitive, but less popular, long-tail keywords will eventually bring you more traffic, since people searching for specific items are more likely to convert. .
To plan your keyword strategy, you can use a variety of tools, from Moz and SEMrush to Google Keyword Planner and Google Trends. If you want to go a step further, learn more about enhancing your HTML with schema, so that search engines can incorporate your shopping results, making traffic acquisition much easier.
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