Gross merchandise value is the total value of goods sold on an e-commerce platform over a specific period, excluding discounts, returns, and taxes. It is a key metric for assessing the overall sales performance of a platform.
Introduction: Gross Merchandise Value (GMV) is a key metric used in the e-commerce and retail sectors to indicate the total sales value of merchandise sold over a certain period, before deducting any costs like returns, discounts, and taxes. GMV provides a snapshot of the transaction volume of a business, offering insights into its market presence and scale of operations. While GMV showcases the top-line performance, it's crucial for businesses to analyze it alongside other financial metrics to gain a comprehensive understanding of profitability, customer behavior, and operational efficiency.
Significance of GMV in E-commerce:
