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Abandoned cart emails are an essential tool in the arsenal of e-commerce businesses aiming to recover lost sales. These emails are triggered when a potential customer adds items to their shopping cart but leaves the site without completing the purchase.
Abandoned Cart Recovery: E-commerce techniques and strategies aimed at encouraging customers to complete their purchase after they have left items in their shopping cart.
BOPIS, an acronym for "Buy Online, Pick Up In-Store," is a retail strategy that combines the convenience of online shopping with the immediacy of in-store pickup. This model allows customers to purchase products online through a retailer's website or app and then collect their orders from a physical store location
