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WooCommerce vs shopify

WooCommerce vs Shopify for eCommerce - Which is Better? [2024]

Navjot Virk

Selecting the right eCommerce platform is a critical task for the growth of your online business as it impacts everything from setup to customization, performance, and even scalability. Shopify and WooCommerce are two of the most popular eCommerce platforms used today to build an online store business. 

Shopify and WooCommerce both help in building and managing an online store through an easy, user-friendly experience. But what is the difference between the two? Let us compare WooCommerce vs Shopify so you can decide which is the best eCommerce platform for the needs of your online store in 2024. In this blog, we take a close look into each platform's features, cost, user experience, customer support, and even more.

So, let us get started!

WooCommerce vs Shopify: Overview of eCommerce Platforms

For an excellent shopping experience for customers and good operations of the business, it must be facilitated by inventory management, order processing features, payment gateways, and marketing tools. A wrong choice for the eCommerce platform will hinder your ability to effectively compete in this overly crowded online marketplace​.

WooCommerece and Shopify, both come with unique advantages, serve different needs, and thus pose a very difficult decision for new entrepreneurs to choose from either. WooCommerce holds approximately 23.2% of eCommerce websites worldwide whereas Shopify accounts for 26% of online businesses, globally​. Collectively, it is estimated to have more than 5 million users who have earned billions between them across the globe. 

WooCommerce is a powerful, flexible, and customizable open-source eCommerce plugin for WordPress. Thus, it is best for businesses with resources to develop a website that is required for their online store and requires strong customization for their needs. While being a hosted eCommerce platform, Shopify presents the most user-friendly interface and all-in-one solution. However, this would be better suitable for small businesses and entrepreneurs, who would need easy configuration and little technical involvement.

Shopify or WooCommerce?

What is Shopify? 

Shopify Landing Page

Shopify is a hosted eCommerce platform established in 2006. It allows an easier and simpler way to establish an online shop. The major selling points or advantages of this platform are ease of use, integrated hosting, and a comprehensive app Store. Shopify appears to have grown very fast, making it one of the largest eCommerce platforms in the world.

With reliable hosting and its unequaled app ecosystem among the fully web-based solutions, this platform is used by high-profile brands such as Gymshark and Allbirds.

What is WooCommerce?

WooCommerce Landing page

WooCommerce, an open-source eCommerce WordPress plugin was launched in 2011. It all started when eCommerce needed a simple, flexible, and customizable solution built on the rock-solid WooCommerce ecosystem of WordPress. WooCommerce has come a long way since its development. Today, there are thousands of extensions and themes to choose from that help extend its functionality.

Brands like Porter & York and Root Science use WooCommerce, because of the benefits of its high degree of customization and easy integration with WordPress.

Shopify, while user-friendly and comprehensive, has limited control and potentially high costs, yet its robust support and app ecosystem make it a strong choice for many. WooCommerce is widely used due to its customization and flexibility, powering 31% of the top 1 million websites, compared to Shopify’s 20%. Despite additional costs and required technical knowledge, it remains popular. 

WooCommerce vs WordPress: Understanding the relationship

WooCommerce was released in the year 2011 as a WordPress plug-in initially and has been well integrated with WordPress to offer a flexible eCommerce solution. Capitalizing on the strong Content Management System, or CMS of WordPress, WooCommerce combines commerce capabilities and content. This integration allows users to customize their online stores using thousands of themes and plugins available on WordPress. Products, orders, and content are easily manageable through the dashboard of WordPress. These combined functionalities make WooCommerce ideally suited for businesses looking for growth in their online presence, with powerful eCommerce capabilities, all while benefiting from WordPress’ extensive content management features.

Now let us compare the key features of both platforms to be able to decide on choosing the right eCommerce platform for you.

Pricing and Cost Comparison: WooCommerce vs Shopify

Who is Woo

WooCommerce: The initial setup cost for WooCommerce is zero as the core WooCommerce plugin is free, but businesses need to pay for hosting, domain registration, and SSL certificates. These costs vary depending on the hosting provider and specific requirements. Hosting can range from $5 to $30. A domain name on average is $9 a year. An SSL certificate can vary from free to $100 per year. Similarly, WooCommerce does not charge any transaction fees but store owners need to pay for payment gateway charges.

Shopify Pricing

Shopify: The initial setup cost for Shopify is not zero as Shopify offers several subscription plans starting at $24 per month. But businesses do not need to pay for other things like WooCommerce as each plan includes hosting, SSL, and a subdomain, with a 14-day free trial available for new users. In addition, Shopify charges transaction fees ranging from 0.5% to 2%, depending on the plan, unless using Shopify Payment Gateways.

However, both platforms offer free and premium themes. While WooCommerce extensions often have one-time fees, Shopify apps may have monthly subscription fees. For, small businesses with technical skills WooCommerce offers cost-effective options to manage their sites while Shopify provides an all-in-one solution with lower technical requirements. For large businesses, both platforms can scale, but WooCommerce offers greater flexibility, while Shopify ensures ease of use and reliability.

Cost Element WooCommerce Shopify
Initial Setup Varies (hosting, domain, SSL) $24/month (Basic Plan)
Transaction Fees None (gateway fees apply) 0.5%-2% (unless using Shopify Payments)

Ease of Use and User Experience: WooCommerce vs Shopify

Shopify vs WooCommerce

Installation and Setup

WooCommerce requires installation on a WordPress site. The initial setup involves configuring hosting, themes, and extensions, which may require technical skills. While Shopify features a straightforward sign-up process with guided setup, making it easy for non-technical users to launch an online store.

User Interface and Management

WooCommerce is integrated with the WordPress dashboard and offers extensive customization options. However, beginners may find the interface complex. While Shopify offers a clean, intuitive admin panel that simplifies store management. It provides user-friendly navigation, catering to all skill levels.

Hence, WooCommerce is suitable for users with web development knowledge and extensive customization options may require a steeper learning curve. However, Shopify is designed for ease of use, and has a gentle learning curve, making it accessible to users with minimal technical skill.

Customization, Flexibility, and Scalability: WooCommerce vs Shopify

Shopify Theme Store

Design and Themes

WooCommerce offers extensive customization options and a wide range of themes, making it ideal for flexible and unique online store designs. Shopify provides polished, sales-optimized themes out of the box, suitable for businesses prioritizing ease of use and design quality. Therefore, we recommend choosing WooCommerce for customization and Shopify for simplicity.

Plugins and Extensions

WooCommerce supports a vast array of plugins for various functionalities and enables high customization and integration. Whereas, Shopify provides an extensive app store with third-party integrations and enhanced functionality without requiring technical expertise.

In addition to this, the performance of the WooCommerce platform depends on the hosting provider and site optimization. Hence, users must implement speed optimization techniques like Shopify offers built-in performance optimizations and use a Content Delivery Network (CDN) to ensure fast load times.

WooCommerce Themes


Both WooCommerce and Shopify allow scalability with growth. WooCommerce scales due to its flexible architecture and the variety and extensive range of plugins that automatically cater to businesses of any size. Shopify provides built-in scalability and robust infrastructure for traffic and sales volume growth like Shopify Plus. Hence, both WooCommerce and Shopify offer unique features and capabilities to cater to the varied needs of e-commerce businesses.

Feature WooCommerce Shopify
Themes Extensive variety, highly customizable Professional, mobile-responsive themes
Plugins/Apps Thousands of WordPress plugins are available 2,500+ apps with seamless integration
Speed Optimization Requires manual optimizations (caching, CDN) Includes built-in optimizations, global CDN
Scalability Needs proper hosting and configuration for scalability Scales seamlessly with growing traffic and sales

Dropshipping: WooCommerce vs Shopify


Both WooCommerce and Shopify are equally good choices when it comes to dropshipping. WooCommerce is preferred over Shopify because it provides extensive customization and plugin options such as DropshipMe, AliDropship, and WooDropship, which make the process very flexible with many options for customization. Shopify also excels when it integrates with Spocket and Oberlo and provides an easily navigable user interface with ease of setup. 

Feature WooCommerce Shopify
Popular Plugins/Apps DropshipMe, AliDropship, WooDropship Spocket, Ali Orders, Oberlo
Ease of Use Requires technical skills User-friendly, easy setup
Flexibility Extensive, adaptable to specific needs Streamlined, but less flexible
Integration Integrates with numerous plugins Seamless integration with dropshipping tools
Ideal For Businesses with technical resources Entrepreneurs seeking simplicity

SEO and Marketing Tools: Shopify vs WooCommerce

Shopify vs WooCommerce E commerce

SEO Capabilities

WooCommerce: It provides seamless integration with WordPress and extensive SEO customization, leveraging powerful plugins like RankMath for advanced SEO features such as schema markup. Its flexibility allows full control over URLs, meta descriptions, and on-page SEO elements.

Shopify: It has built-in SEO functionalities that make it easy to add basic SEO information such as meta tags, sitemaps, etc. However, when one wants an advanced SEO practice, its rigid URL structure and limited customization possibilities are the major drawbacks.

Marketing Tools:

WooCommerce: With its wide range of integrations, WooCommerce supports various email marketing platforms and affiliate systems. Its strong blogging capabilities make it ideal for content marketing. It integrates with Google Analytics and other third-party tools for detailed insights.

Shopify: It has a user-friendly interface with robust marketing integrations and tools, such as email marketing platforms Klaviyo and Omnisend. Relative to WooCommerce, Shopify has fewer options for customization, but it comes with built-in features, which makes marketing easier in many ways. It provides built-in analytics and advanced reporting options, with easy integration of additional tools.

Therefore, WooCommerce because of its integration with WordPress and powerful SEO plugins, is preferred for businesses that focus extensively on SEO customization and content marketing. Shopify is better suited for those seeking a simple, efficient approach to SEO and marketing with built-in tools and seamless integrations.

Feature/Aspect WooCommerce Shopify
SEO Customization Extensive control with plugins like RankMath Essential features, limited customization due to rigid URL structure
Blogging Robust capabilities built on WordPress Basic blogging platform
Marketing Integrations Wide range, supports MailChimp and other plugins Seamless integration with tools like Klaviyo and Omnisend
Page Load Speed Variable, dependent on hosting and optimizations Fast, with built-in optimizations and global CDN
Analytics Google Analytics and other third-party tools Built-in analytics and advanced reporting options

Security: Shopify vs WooCommerce

 WooCommerce vs Shopify Security


Since WooCommerce is a self-hosted WordPress plugin, it puts the charge of the security of their online stores squarely in the hands of the users. As such, it's up to the users to procure and properly configure SSL certificates, choose a security plugin, such as MalCare or Wordfence, as well as maintain standards of PCI compliance. The same holds for highly customizable security according to specific needs and preferences. As an example, some managed WooCommerce hosting providers, such as Cloudways provide additional layers of security plus 24/7 support to make it easier for one to have maintenance of a secure online store.


Shopify is a fully hosted eCommerce platform, hence; one gets built-in SSL certificates and PCI-DSS compliance, which makes the stores secure by default. Shopify looks after the core security of the platform. It makes things much simpler on the user's end and this makes Shopify a strong choice for users who prioritize ease of use and a secure browsing experience for their customers.

Aspect WooCommerce Shopify
SSL and PCI Compliance Requires manual setup (SSL certificate, PCI compliance) Built-in SSL and PCI-DSS compliance
Security Plugins Extensive options like MalCare, iThemes Security, Sucuri Limited customization, reliant on Shopify’s security
Hosting Security Dependent on the hosting provider Managed hosting with built-in security features
Control Full control over security measures Limited control, reliant on platform updates

Customer Support: Shopify vs WooCommerce

Customer Support: Shopify vs WooCommerce


WooCommerce doesn’t have an official support team for its users. Although there is the WordPress community, that can be a great help through forums, documentation, and resources. Managed hosting providers like Cloudways have 24/7 support using several channels which include live chat and ticketing systems. So, WooCommerce offers support through the community, but there are many resources available to help troubleshoot issues and allow you to manage your online store efficiently.


Customer support is one of the strong points of Shopify. Twenty-four-seven support set through live chat, phone, email, and social media make this one of the best-in-class customer service options. Besides documentation and direct how-to guides, an extensive community of users and experts also supplements the support systems.

Apart from these, one can also seek the services of Shopify experts to get any specialized support or for any customization requirement that a user may have. The committed support team, along with the range of support material, makes Shopify one of the supreme choices for people who need reliable and easily accessible customer support for their eCommerce store.

Aspect WooCommerce Shopify
Support Channels Community forums, third-party hosting support (e.g., Cloudways) 24/7 support via live chat, phone, email, and Twitter
Official Support No official support team, and extensive documentation is available Dedicated support team, extensive knowledge base
Community Resources Large community, tutorials, and forums Active user and developer community
Expert Help Available through third-party developers and hosting Access to Shopify experts for additional help

Ease of Migration: Shopify vs WooCommerce

One of the first things most people consider when deciding between WooCommerce and Shopify is the ease of migration; and rightly so. It is pretty much a no-brainer that migration needs to be as seamless as possible to ensure a smooth experience in changing platforms. Tools like Cart2Cart and LitExtension make it easy for you to transfer data from WooCommerce to Shopify and vice versa - really, easy.

Migration to Shopify:

Migration to Shopify from another eCommerce platform is an easy task as it has a user-friendly interface and incorporates many integral features. The task becomes even easier as tools such as Cart2Cart and LitExtension, make the transfer of information like order IDs, product descriptions, and SKUs much simpler. A built-in dashboard and payment gateways streamline the transfer and one can expect minimum downtime or disruption in operations.

Migration to WooCommerce:

Migration into WooCommerce from another platform such as Shopify is relatively more manual because WooCommerce is self-hosted and highly customizable. WooCommerce also uses the tools available in the market, especially Cart2Cart and LitExtension, to transfer vital information. WooCommerce is the best fit for any business that requires more flexibility and control over its online store. Though it may require more technical information in the process, WooCommerce allows more flexibility and is, therefore, the best option for large-scale businesses that may require customization to specific needs.

Shopify or WooCommerce: Which is Better?

In the dynamic environment of today's eCommerce, understanding the weaknesses and strengths of WooCommerce and Shopify is simply a necessity for your business to stay competitive. Today, the eCommerce market thrives on shifting demands and expectations of customers that continue to shape this growth industry. This is a dynamic environment, and accordingly, it becomes important to choose an eCommerce platform that will allow a business to sell its products the way you envision.

Whether WooCommerce's flexibility and customization or Shopify's user-friendly well-supported option, it should be your choice to decide which fits best within your business model and objectives in these fast-paced digital times.

So, which one is the ultimate winner of the eCommerce platforms in 2024: WooCommerce vs Shopify? The answer is ' it depends on the specific needs and preferences 'of the project or business. If freedom of customization and flexibility are your criteria, WooCommerce should be chosen without second thoughts. However, Shopify is preferred by beginners to have an easy setup with robust support. 

Where WooCommerce is like a Swiss Army knife, packed to the brim with every imaginable tool to twiddle with to customize your website, Shopify is like your steady sidekick, ever ready with a simple, easy answer for you. So go ahead, venturing into eCommerce for the first time or considering a platform switch, select the one that aligns best with your business goals and operational style.

Happy selling!

FAQs On WooCommerce vs Shopify

  1. Which is better for SEO, Shopify or WooCommerce?

WooCommerce, integrated with WordPress, allows for extensive SEO customization and supports powerful plugins like RankMath. Shopify has built-in SEO features but offers less flexibility due to its rigid URL structure.

  1. Which platform is better for dropshipping: WooCommerce or Shopify?

Both platforms support dropshipping. WooCommerce offers extensive customization and integration options with plugins like AliDropship and WooDropship. Shopify integrates seamlessly with Oberlo and Spocket, providing an easy setup for dropshipping.

  1. What is the main difference between WooCommerce and Shopify?

WooCommerce is an open-source eCommerce plugin for WordPress, offering extensive customization and flexibility. Shopify, on the other hand, is a fully hosted eCommerce platform with an all-in-one solution and user-friendly interface.

  1. Which platform is better for beginners: WooCommerce or Shopify?

Shopify is generally more beginner-friendly due to its guided setup and easy-to-use interface. WooCommerce requires more technical knowledge initially, as it integrates with WordPress and involves setting up hosting, but offers more customization options.

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Navjot Virk

Navjot Virk is an experienced SEO content marketer, specialising in creating high-ranking, engaging content. She excels in digital marketing, delivering impactful results through strategic SEO and meticulous keyword optimization.

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