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Woocommerce vs Adobe Commerce

Woocommerce vs Adobe Commerce (Magento) for eCommerce Website [2024]

Navjot Virk

Do you know the global eCommerce sales market touched $5.8 trillion in 2023, and it will only rise in the upcoming years? With the increasing number of online stores the demand for a robust and reliable eCommerce platform is also growing, which is the first step in launching a successful online store. WooCommerce and Adobe Commerce, previously known as Magento, are two of the most popular eCommerce names. 

When comparing WooCommerce vs Magento, you'll find significant differences that cater to various business needs. While the WooCommerce platform integrates seamlessly with WordPress, Adobe eCommerce website builder offers a standalone solution with robust features. In this blog post, we will compare Magneto vs WordPress WooCommerce and evaluate them on pricing, ease of use, features, and more, to help you determine the best platform for your eCommerce strategy in 2024.

So, let us get started!

Woocommerce vs Adobe Commerce (Magento): Overview

WooCommerce Homepage

WooCommerce was developed by WooThemes in 2011 as a plugin for WordPress, and it was acquired by Automattic in 2015. Given its seamless integration with WordPress, it can access the huge ecosystem of themes and plugins for WordPress. WooCommerce holds immense popularity and powers around 28% of all online stores worldwide. Now you will think, is WooCommerce open source? To answer that, yes, it is an open-source platform that supports extensive customization options. The user-friendly WooCommerce platform is what makes it a preferred choice for small to medium-sized businesses.

On the other hand, Adobe Commerce, formerly Magneto, was first introduced in 2008 and since then has been vastly upgraded. It took on a new look with its rebranding to Adobe Commerce right after Magento's acquisition by Adobe in 2018. The reassigned branding aligns well with Adobe's suite of enterprise solutions that helped it find its footing in the marketplace. Magento 2, the latest version, offers improved performance, scalability, and a more intuitive user experience compared to its predecessor. AdobeCommerce boasts a powerful set of features and flexibility, that make it suitable for large enterprise businesses with complex eCommerce needs.

Adobe Commerce (Magento) Homepage

Now, whether you should choose Magento or WooCommerce will depend on the size and complexity of your business and its market presence. Although WooCommerce has an extensive user base among smaller merchants due to its strong integration with WordPress, Adobe Commerce caters to larger businesses that need advanced customization and scalability. Whether you use Magento 2 vs WooCommerce or WordPress vs Magento,  it only depends on the type of your business and how much complexity you want in your eCommerce platform.

While Adobe Commerce provides huge Adobe Commerce hosting with a versatile Adobe e-commerce platform for those who need a robust eCommerce solution, WooCommerce is well suited if you are already using WordPress since this will be a fast and cost-effective solution.

Now let us compare the most important features of WooCommerce vs Adobe Commerce in detail in the following section.

Cost Analysis: Woocommerce vs Adobe Commerce

The most important part of choosing an eCommerce platform for your business needs is the pricing and the total cost of running the platform. Here, we compare the WooCommerce vs Magento pricing.


WooCommerce Pricing

WooCommerce is a free plugin of WordPress, hence it becomes more attractive to cost-conscious businesses. However, there are other costs associated with underlying processes: 

  • Initial Setup and Hosting:
    • Plugin Cost: Free WordPress plugin.
    • Hosting and Domain: $3 to $45 per month for shared hosting
  • Extensions and Themes: While most of the WooCommerce functionality can be free, much of the advanced functionality is delivered via paid plugins and custom themes. E.g.:
    • Product add-ons ($79/year)
    • Shipment tracking ($59/year)
    • Shipping methods ($109/year) for a website.
  • Security and Maintenance: It includes additional expenses including security measures (ranging from $10 to $450 per annum) and developer fees (from $1,000 to $6,000 for customization and maintenance)​​.

Adobe Commerce (Magento)

Adobe Commerce Pricing

Adobe Commerce offers a free open-source and advanced premium version. Some of the main cost considerations include:

  • Adobe Commerce Hosting: Adobe Commerce will usually require a level of hosting higher than what WooCommerce needs, such as dedicated servers or costly cloud plans. You can get Magento hosting from Cloudways.
  • Licensing: Adobe eCommerce platform has a free open-source version, but its premium editions are costly. The price of Adobe Commerce starts at $22,000 yearly for the Starter Edition and ranges up to anything from $125,000 yearly or more for the Enterprise Edition, depending on the scale of the business and the transaction volume.
  • Extensions and Development: Developed extensions of Adobe Commerce cost more than those of WooCommerce, besides which, it necessitates specialized developers in Magento, which again adds to the costs. Because of this, customization and implementation fees alone can be quite large. 

For detailed and specific pricing, you can visit the Adobe Commerce pricing page and request a personalized quote.

WooCommerce vs Magento: Pricing
Cost Factor WooCommerce Adobe Commerce (Magento)
Platform Cost Free plugin Free (Open Source) / Custom pricing for Adobe Commerce (Premium $22,000+ per year)
Hosting and Domain $3 to $45 per month Higher costs for dedicated/cloud hosting
Extensions $59 - $129 per year per extension Free to $2,000 (in Adobe Commerce store)
Developer Fees $1,000 - $6,000 Hourly depending on the expertise of Magento developers
Security & Maintenance $10 - $450 per year Included in higher-tier plans, are additional costs for open-source
Themes $0 - $130 per year; $5,000+ for custom $17 - $399; $5,000+ for custom
Transaction Fees 2.9% + $0.30 per transaction 2.59% + $0.49 per transaction
PCI Compliance Included in many plugins Included in Adobe Commerce premium plans

WooCommerce or Magneto: Which is Better? 

WooCommerce is budget-friendly and is ideal for small to medium-sized businesses. Adobe Commerce, with its advanced features, suits larger enterprises but with higher costs. Hence, your choice has to depend on your budget, size, and the kind of features needed in running your business.

Ease of Use and Setup: Woocommerce vs Magento


WooCommerce Setup

Since WooCommerce is a plugin for WordPress, it is very easy to use. Setting up is easy, especially if you have a site running on WordPress; help is always available through its setup wizard. For its ease of use, it has been highly rated on other platforms, such as Capterra, where it receives 4.3 stars out of 5 for the category. There are plenty of plugins and themes available through WordPress, so more customization options exist without requiring deep technical knowledge.

Magento (Adobe Commerce)

Adobe Commerce Setup

Magneto requires more technical expertise, often involving a command line interface for installation. Not to mention hosting and server requirements, which become complicated through Apache, Nginx, PHP, and MySQL. It is rated lower (3.7 out of 5 stars on Capterra) due to its steeper learning curve. It's known for robust features but requires significant setup time, especially for non-developers.

Aspect WooCommerce Magento (Adobe Commerce)
Ease of Setup Simple setup wizard integrates with WordPress Requires technical skills, command-line setup
User Experience Very user-friendly, suitable for beginners Steeper learning curve, more complex for beginners
Customization Extensive plugins and themes available through WordPress Rich customization options, but often requires developer skills
Support Extensive documentation, community support Technical documentation aimed at developers

WooCommerce or Magneto: Which is Better?

WooCommerce is very suitable for beginners who appreciate easy handling and fast set-up. Magento, however, targets large businesses or business purposes where technical resources for set up and maintenance are available.

Themes, Customization, and Flexibility: Woocommerce vs Magento


WooCommerce Themes

WooCommerce has 85 themes available from $59 to $99 per annum, with some free options. These span across many shop categories such as bookings, restaurants, and affiliate sales. Since WooCommerce is a WordPress plugin, multiple WordPress themes and plugins are at its disposal. This allows for significant customization with a visual editor that is user-friendly for non-developers. In particular, WooCommerce themes, and block themes in general, are developed to be very friendly with a visual editor, so that a user can easily create and customize their shop with minimum knowledge of how to code.

Adobe Commerce

Adobe Commerce Themes

Magneto, or Adobe Commerce, has very few themes available, only 10 theme packs are available for usage, ranging from $0 to $499. These themes are accessible through the Adobe Commerce Marketplace and are generally designed for enterprise-level users. However, Adobe Commerce also provides an extensive capability to customize but often at the cost of technical knowledge. It does support a number of third-party add-ons and extensions available from the Magento Marketplace. Adobe Commerce has drag-and-drop page-building tools for text, images, videos, sliders, and promo banners; so it is sort of easy to handle, without a lot of technical skills.

Feature WooCommerce Magento (Adobe Commerce)
Theme Availability 85 templates (Free & Paid: $59-$99/year) 10 theme packs (Free & Paid: $0-$499)
Customization Ease High (Visual editor, third-party plugins) Moderate (Requires technical expertise)
Third-Party Integrations Extensive (WordPress ecosystem) Extensive (Magento Marketplace)
Website Editor Visual, drag-and-drop, block themes Drag-and-drop features for page building
Target Audience Small to medium businesses, non-developers Enterprise-level, IT teams

Magneto or WooCommerce: Which is Better?

WooCommerce is more accessible to small business owners and non-developers because of the greater variety of themes it offers, alongside customization that is possible through a visual editor. Adobe Commerce, while offering powerful customization capabilities, tends to cater to enterprise users who can leverage technical expertise for more tailored solutions.

Integrations and Add-ons: Magento vs Woocommerce


 WooCommerce Extensions

WooCommerce makes available over 800 extensions, both free and paid, for a number of eCommerce functionalities such as payments, shipping, and conversion, among others. Since WooCommerce is a WordPress plugin, users will have access to more than 60,000 free WordPress plugins and themes, thereby giving them great flexibility for all kinds of customization: systematically from product management to marketing and dropshipping.

Adobe Commerce

 Adobe Commerce Extensions

Magento offers more than 4,000 extensions, both free and paid, which can perform many functionalities, e.g., payment gateways, shipping methods, SEO optimization, and marketing tools. The robust Adobe Commerce Marketplace serves the diverse eCommerce needs of today. The extensions range from content and customization to payments and security, thereby making scaling and enhancement easier for your store. Having in excess of 1,000 free options and an enormous developer community at hand, Magento provides a wide scope for customization.

Feature WooCommerce Magento (Adobe Commerce)
Number of Extensions 800+ 4,000+
Free Extensions 90+ 1,000+
Categories Payments, shipping, conversions Content, customization, payments, security
Integration with Other Plugins Access to 60,000+ WordPress plugins Extensive third-party integrations
Customization Ease High (with WordPress plugins) High (with developer support)

WooCommerce or Magneto: Which is Better?

Magento surpasses WooCommerce in the sheer number of extensions available. With over 4,000 extensions compared to WooCommerce's 800, Magento offers more options, including a larger number of free extensions. This makes Magento a more versatile and cost-effective choice for businesses looking to leverage a wide range of functionalities and customizations. 

If you want to know about the top 14 market plugins for WordPress sites, visit the attached link.

SEO Capabilities: Magento vs Woocommerce


WooCommerce SEO

WooCommerce platform being a WordPress plugin, inherits all the strong SEO capabilities of the WordPress platform. It provides robust SEO and marketing features, leveraging WordPress’s innovative blogging functions to support eCommerce content marketing campaigns. Shortcodes can be used to add some features easily to landing pages and blogs. It also integrates well with some of the popular SEO tools, such as Yoast SEO, extending optimization. 

Adobe Commerce

Adobe Commerce SEO

Magento comes with a robust inbuilt set of SEO and marketing tools, both free and paid, to help the merchant optimize their eCommerce website and successfully sell their products. It comes with very strong marketing features for promotions, discounts, upsells, and cross-selling. Its Content Management features, Page Builder and Content Staging, are available only in Magento Commerce to help create engaging pages. Magento's built-in SEO package improves search engine rankings, having a marketing menu in place that allows the user to manage promotions, communications, and user-generated SEO content.

Feature WooCommerce Magento (Adobe Commerce)
Built-in SEO Tools Inherits WordPress SEO features Comprehensive built-in SEO toolset
Marketing Tools Promotions, blog integration, shortcodes Promotions, discounts, upsells, cross-sells
Content Management Robust blog and content capabilities Page Builder, Content Staging
Advanced SEO Features Yoast SEO integration SEO prompts and guides
Blog Functionality Integrated with WordPress Requires custom extension
Target Audience Small to medium businesses Medium to large businesses

In Magneto vs WordPress WooCommerce, Magento has way more built-in SEO features and enhanced marketing tools than WooCommerce eCommerce. While WooCommerce takes help from the rich SEO and content features available in WordPress, Magento's advanced SEO package and in-built menu for marketing give a much stronger solution when it comes to optimizing one's rankings in the search engines and promoting products with success.

Similarly, WooCommerce can be compared using various other parameters. We have compiled the information in the following table:

Parameter Magento WooCommerce
Performance High performance with the right optimization, but can be resource-intensive and may require a powerful server to run efficiently Generally fast and lightweight, especially when paired with a good hosting service. Performance can be easily scaled with plugins and optimizations
Scalability Highly scalable, suitable for large enterprises with extensive product catalogs and high-traffic Scalable for small to medium-sized businesses; can handle larger stores with additional plugins and customizations
Support and Community Strong community support with extensive documentation and forums; dedicated support available through Adobe Commerce subscription Large community support via WordPress forums and WooCommerce-specific resources; many third-party developers available for support
Security Advanced security features built-in; regular updates and patches from Adobe. Requires manual implementation of best practices Leverages WordPress security plugins and frequent updates. Security depends on the quality of hosting and proper maintenance practices
E-Commerce Tools Comprehensive set of eCommerce tools including advanced marketing, inventory management, and customer segmentation Extensive eCommerce functionalities via plugins; integrates seamlessly with WordPress for content marketing and SEO tools
Mobile Optimization Responsive design and mobile-friendly features available; may require custom development for full optimization Highly responsive and mobile-friendly, especially with modern WordPress themes and WooCommerce-specific plugins
Migration Complex migration process; often requires professional assistance due to the technical nature of the platform Easier migration process, especially from other WordPress-based sites; many tools available to assist with migration

Final Conclusion: Magento or WooCommerce - Which is Better?

After a detailed analysis of the Magento or WooCommerce debate, what you must understand is that choosing either WooCommerce or Adobe Commerce (Magento) depends on the needs of your business. Small to medium-sized businesses desire cost-effective options with user-friendly customization options, hence for such businesses WooCommerce with seamless WordPress integration is a better choice. But if your business is large it needs robust features, scalability, and advanced customization capabilities then Adobe Commerce is your eCommerce solution, which comes with a higher cost and more technical complexity

So, go ahead and find out what your business desires and then make a better decision for yourself. In addition to these eCommerce platforms, there are many dropshipping platforms available in the market, like, BigCommerce and Spocket, you can go and check yourself.

All these eCommerce platforms offer strong foundations for successful eCommerce ventures in 2024 and beyond.

Happy Dropshipping!

FAQs on Woocommerce vs Magento

  1. Which platform offers better customization options WooCommerce or Magneto?

Both eCommerce platforms offer customization options to users, but WooCommerce is more suitable for users with limited technical knowledge and seek easy-to-use interfaces with WordPress plugins and themes. Magento provides deeper customization capabilities but often requires technical expertise or developer assistance to fully leverage its potential.

  1. Which is cost-effective: WooCommerce or Magento?

WooCommerce is cost-effective for small to medium-sized businesses, with a free plugin but additional costs for hosting, themes, and advanced functionalities through paid extensions. Magento, on the other hand, involves higher initial setup costs due to hosting requirements and premium versions aimed at enterprises, which can be expensive depending on the scale of operations.

  1. How do WooCommerce and Magento compare in terms of security features?

WooCommerce being a WordPress plugin, depends on the WordPress security plugins and updates, to maintain a secure online store. However, Adobe Commerce (Magento) possesses built-in advanced security features and does regular updates from Adobe, offering robust protection for enterprise-level businesses handling sensitive customer data.

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Navjot Virk

Navjot Virk is an experienced SEO content marketer, specialising in creating high-ranking, engaging content. She excels in digital marketing, delivering impactful results through strategic SEO and meticulous keyword optimization.

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