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Shopify Themes: Unlocking High Conversions for Dropshipping Success

Shopify Themes: Unlocking High Conversions for Dropshipping Success

Rosie Greaves
Published on
July 12, 2024
Last updated on
July 12, 2024
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Written by:
Rosie Greaves
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Launching a dropshipping website is an excellent option for anyone with an entrepreneurial spirit, a small budget, and some bright marketing ideas. 


That said, it’s not as simple as that. 


So how do you create a high-converting dropshipping site?


If this question is on your lips, you're in the right place because we’re going to answer exactly that in this article. 


Firstly, we'll reveal our seven steps to building a top converting dropshipping site. Then we'll look at the best Shopify themes to use - including their advantages and disadvantages.


Does that sound good to you? Great. Let's get right to it!


What Makes a High Converting Dropshipping Website? 


1. Find a Niche


You don't want to become a jack of all trades and a master of none - instead, pick a niche and stick to it. This makes it much easier to market your wares to a specific audience, and over time, it's more manageable to build a sense of authority within your industry - win-win! 


Whatever you decide to sell should be something you know about and are interested in. If you randomly choose a niche just because you think it'll make you money fast, it won’t work (at least in the long-run). 


It’s always easier to market something you’re passionate about and invested in. 


So, before jumping in with both feet, do some much-needed research:

Profits

Think about it this way: Whether you're selling something cheap or expensive, you're going to have to spend time marketing. So why not sell something with a higher profit margin? 


Instead of selling standard pairs of sunglasses at $15 a piece, why not stock $100 high-quality shades?


This is just one example - but you get the idea. 


When you choose a niche where you can sell products with higher profit margins, you're more likely to make a success of your dropshipping venture. 

Shipping

As you go about picking your niche, you'll also want to consider shipping. You don't want to tag hefty shipping costs onto your customer's bill when they go to checkout. 


This is a surefire way to decrease conversions. 


This is especially true of today’s market, where many large retailers offer free shipping as a matter of course. Consider having an array of products from US suppliers, with fast and affordable shipping. 


The solution: Find a niche where you can sell products that are coming from US suppliers and are affordable to ship. That way, you can offer free shipping and compete with more prominent brands.

Fast shipping from US Suppliers


Your Audience

As you go about picking your niche, think about the audience these products attract. You want people with disposable income who enjoy spending money as part of their lifestyle. So, do your research. Get a feel for your ideal customers and how they buy. 


In short: You want to appeal to those with the financial means to spend large amounts on impulse. 

 

Once you’ve identified your audience, reach out to them using a marketing plan. Running social media ad campaigns and collecting emails to build your mailing list is a great way to get started. Then you can send automated emails offering discounts and special offers that appeal to their specific interests.


2. Keywords


When it comes to finding and optimizing your online store for high-converting keywords, Google's Keyword Planner and Google Trends are two of your new best friends. 


Start by searching for standard terms that relate to your products. If people aren't searching for your products, this could mean that no one's looking for them, and your idea's a dead end. 


As you can see, not only will this research highlight which keywords to optimize your content for. But, it'll also validate whether there's consumer demand for your niche.


Research niche and products to sell

Your website's branding has to be consistent. Look at successful dropshipping sites in your niche - what do they have in common? 


  • A distinctive but not in-your-face logo
  • Clean design
  • Product pages with short headlines, subheadings, and high-quality photos. 
  • A consistent color scheme and tone of voice


Successful dropshipping businesses tell a story that draws on your audience’s values and beliefs - so use the above elements to achieve that. 


While we're on the subject of branding, it's also worth selling products you can white label and ship using your own branded packaging. This is another simple thing you can do to strengthen your brand. 

 

4. Research


The “R” word keeps cropping up because it can’t be underestimated. By research, we mean checking out your competition. You’re up against giants like eBay and Amazon, and other smaller yet high-converting dropshipping operations like the one you’re trying to launch. 


Look at what competitors are selling and how. If they aren’t selling products you're considering marketing, it could be because no one wants that product or because it's expensive to source and ship. Alternatively, you could have found a gap in the market.


This is where competitor and product research overlap, so do your due diligence to see what's in high demand. 

 

5. Find a Dropshipping Supplier


This isn’t as easy as it looks. 


If your dropshipping supplier doesn’t fulfill orders promptly, your business is going to sink. These days, online shoppers expect high-quality products to be delivered fast. 


Again, you'll need to research your vendors before agreeing to do business with them.


They may be overseas, so you'll need reassurance there won't be any communication issues or delays. Ask questions about their production capacity, order sample products, and read reviews from merchants like yourself. This should give you a better idea of whether a potential supplier's reliable. 


US wholesale suppliers with fast shipping

6. Build Your eCommerce Website


The quickest way to build a professional-looking dropshipping website is to use an eCommerce platform like Shopify. Further down the line, you might want to go it alone. But when you're first starting out, choosing a decent, well-priced eCommerce builder may be the difference between failure and success. 

 

Before moving onto which Shopify themes to choose for your online store, a few other web design pointers to consider:

 

a) We recommend using lots of white space between products. This reduces the clutter, making it easier on the eye. Set margins between products to increase the space between copy and images. 

 

b) Provide less choice. That may sound counterintuitive, but it’s not. The more choice shoppers have, the longer it takes for them to decide. It’s called Hick’s Law


  • For example, when you’re designing your homepage, don’t clutter it with loads of products. Instead, just choose one or two standout items to entice your visitors to click through the rest of the selection and make a purchase. 


  • Take a look at the example below. These three items have enticing enough appeal to make you scroll through.

eCommerce minimalist website example

c) Use the rule of thirds. When setting up your site, use a grid of two vertical and two horizontal lines (evenly spaced), forming nine squares. 


The four outer points of the middle square are where the eye naturally drifts. Put your CTAs here and any other elements that encourage conversions.


 The rule of thirds in building your eCommerce website


For example, take a look at Shopify’s Homepage below:

 

Best free shopify themes


“Build an online business” is the first thing that people will see. The CTA is clear, powerful, and easy to execute. 


7. Data is Your Friend


Use Google Analytics to understand your audience - where they're located, what they interact with, where they go on your website, what they buy, etc. By tracking and studying your customers, you'll be able to use automated marketing tools to better engage with customers.

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