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shopify seo

Shopify SEO 2024: The Ultimate Guide to Boosting Your Store's Visibility

By
Ashutosh Ranjan

Search Engine Optimization (SEO), is about arranging your web content so that search engines can better match the query they receive with the solution you provide by understanding the relevance and value of what you have to offer. 

In 2024, a business's internet presence will be more crucial than ever. According to eMarketer research, ecommerce has expanded rapidly since 2019 and is expected to reach $5.5 trillion in worldwide sales by the end of 2022.

Here in this blog, we will guide you in a comprehensive manner on how to do SEO optimization of your Shopify store and provide you with the ultimate SEO guide and checklist as per the trend of 2024.

What is Shopify SEO?

Shopify is a global e-commerce platform that enables companies to design and customize their own web store so they can begin taking online orders. This subscription-based platform offers all the tools required to create and administer an e-commerce website to retailers of all sizes in 175 countries.

Optimizing your Shopify store to make sure search engines can recognize the content and keywords your products are targeting is part of performing SEO. This allows your brand to show off its finest products to a larger audience by showing up more frequently and prominently in organic search results. This enables you to get free, high-quality traffic from search engines like Google and Bing to your website.

All e-commerce websites, regardless of size, need to prioritize SEO in order to outperform their rivals and guarantee that their store appears prominently in Google searches. Furthermore, because traffic is generated organically on the platform, SEO doesn't require a big expense.

Why is Shopify SEO Important?

Imagine that every morning when you check your analytics on your laptop, a plethora of fresh visitors are visiting your merchandise. That is the ability of Shopify SEO to generate natural traffic. Additionally, Shopify SEO does the following:

Target Correct Audience: SEO enables you to focus on particular keywords that consumers use to look for goods similar to yours. It's informing the appropriate people of your existence and your ability to meet their needs.

Boost free traffic: Organic traffic from search engines is totally free, in contrast to paid advertising. With SEO, you can save money on advertising by having potential customers find you organically through improved search engine rankings for your store. 

Develops Credibility and Trust: A high search engine ranking for your store indicates to search engines—as well as potential customers—that you are a dependable and credible source. This can help you stand out from the competition and persuade customers to pick you.

Promotes Sustainability of Business: Promotes long-term development Unlike sponsored advertisements, which expire when you stop paying, Shopify SEO offers ongoing advantages. Your store will rank higher the more you optimize it, which will eventually result in a consistent flow of organic traffic.

Over 8.5 billion searches are processed by Google every day, and searches account for up to 80% of all traffic to trackable websites. It makes sense that 82% of marketers believe SEO helps businesses achieve their objectives.

Basics of Shopify SEO

The first step of SEO optimization starts with a basic SEO setup for your Shopify store. Here is a list of basic setups for Shopify SEO that you must have

Install Google Analytics

Setting up Google Analytics should be your first step in setting up your Shopify store. Since it lets you measure key performance indicators (KPIs) like traffic and revenue from organic sources, Google Analytics is the analytics tool of choice for the majority of SEOs. Additionally, Google Analytics will provide you with a tonne of information that will let you view analytics related to engagement, user devices, traffic sources, and much more.

After creating an account, navigate to Online Store > Preferences > Google Analytics and enter your Google Analytics account ID to connect your Google Analytics account to Shopify.

Google Marketing Platoform

Install the Google Search Console

Similar to Google Analytics, Search Console is a fundamental tool utilized by the majority of SEOs on a daily basis. You can obtain a wealth of useful SEO data by utilizing Search Console, including information on the queries used to reach your website, crawl and indexation problems, Core Web Vitals performance, and much more.

Visit the Search Console website and register for an account. You should be able to access your Search Console data by using Google Analytics as a verification mechanism if you have already set up Google Analytics.

Google Search Console

Enter The Sitemap.xml Into The Search Console

Please submit your sitemap.xml while in the Google Search Console. By doing this, you'll provide Google direct access to the sitemap.xml file on your website, making it easier for it to locate important material.

Go to Index > Sitemaps > Add a new sitemap in Search Console to submit your sitemap.xml file. You need to be able to add your sitemap.xml URL path there; on Shopify sites, this should always be "sitemap.xml."

XML Sitemaps

Conduct Keywords Research

Knowing the essential keywords for your website is another task you must complete before launching an SEO strategy. You won't know which terms to concentrate on optimizing your site for if you don't do this. It goes without saying that you should concentrate on keywords that have the best potential to increase sales for your store.

There are numerous methods for conducting keyword research, including:

  • Jotting down the terms you believe customers will use to find your products
  • Examining competitor websites to see the keywords they use
  • Finding the phrases that currently generate money for your store using Google Ads data
  • Examining the "Search Results" report in Search Console to determine which searches are currently bringing customers to your website

Monitor Your Keywords

Although Google Analytics and Search Console offer traffic and click data, they are not very good at giving you long-term insights into how your keywords are ranking. You should utilize a tool to track the keywords you want to rank for now that you've determined which ones they are.

Monitoring keywords will bring you two kinds of information:

  • The ranking of specific keywords over time
  • How your website is performing overall over time.

You can use a variety of rank-tracking sites that are available, such as

Shopify SEO Checklist to Increase Your Organic Traffic

Now that you have understood the importance of Shopify SEO and what basic setup you need to do to optimize your Shopify store, here is a detailed checklist for Shopify SEO to boost organic traffic on your Shopify store. This checklist includes:

  • On-page SEO checklist 
  • Off-page SEO Checklist
  • Technical SEO checklist

On-Page SEO Checklist

Optimizing individual web pages to rank higher and attract more relevant traffic from search engines is known as on-page SEO (search engine optimization). Here's a thorough checklist to make sure your on-page SEO is performing at its best:

Make sure your heading tag is optimized.

Heading (H1) tags serve as a page's primary headline and typically include the primary keywords for the content of the page. These details help search engines comprehend the context of a page.

The number of H1 tags that can be used on a page has been a topic of discussion. Although it's still best practice to use just one, split-testing the quantity of H1 tags on each page can be an option if you're optimizing a larger website.

Keep in mind that the H1 tag on pages made with Shopify by default contains the page title.

Keyword Research

Terms that users type into search engines like Google and Bing are known as keywords. In order to incorporate them into your content, you also want to know which ones your target readers are searching for. Create a list of seed keywords based on your categories and the particular products you sell to begin identifying keywords to target.

Additionally, observe these three metrics: 

  • Keyword Difficulty: It tells how difficult it is, on a scale of 0% to 100%, to rank in the top 10 results for a keyword. It is harder to rate the keywords with a higher percentage. 
  • Search Volume: It is the average number of times a keyword is searched each month. 
  • Search Intent: It is the rationale behind every search. You should target keywords with a transactional intent (users want to execute an action like a purchase) or a commercial purpose (users want to research possibilities) for a product page. 

Make Title Tags Engaging

Being visible in search results is just one aspect of the work. Additionally, you must persuade visitors to choose your page over every other one. This is aided by title tags, which are the blue clickable links that show up in the SERP.

Here are some best practices for title tag optimization:

  • Write legible, eye-catching page titles for your website. 
  • Make sure the page's content is engaging enough to click on, that it is clearly described, and that it contains relevant keywords.
  • Don't use more than 60 characters in your title tag. 
  • Title tags of 40–60 characters have the highest click-through rate, according to Backlinko.
  • Put your primary keywords in the first few sentences. 
  • By frontloading the primary keyword in the title, you can entice searchers to click on your result and demonstrate to search engines that your website matches their query.

Optimize Meta Description

The little passage of text that shows up in the SERP beneath your title tag is called a meta description. You should write text that both explains the page's information in detail and entices readers to click.

According to Google, there is no set character count for displaying or trimming meta descriptions. Nevertheless, Moz's research shows that a lot of meta descriptions are getting truncated at the 155–160 character limit. If you want more potential buyers to click on your page link and visit your Shopify or e-commerce business, they have to make a good first impression on your target audience in the search results. This is where the meta description is useful.

Add a Keyword to the URL of your Page

Search engines can learn about the content of your page from your URLs. Remember to include your goal keyword, but avoid using filler words to make URLs short and sweet.

You should adhere to the following recommended practices since both search engines and users see your URL:

Make URLs readable: https://domain.com/shirt

Use Hyphens between keywords: https://domain.com/mens-shirt

Add target keywords: https://domain.com/mens-black-shirt

Write Descriptive Alt Text for Images

Make sure your images appear in search results by giving each picture a meaningful name (don't name an image "12345.jpg," for example).

One best practice to help search engines comprehend picture content and make content accessible to individuals who are blind or visually impaired is to write descriptive alt text that describes each image.

Improve Content Readability

Use simple and short sentences to write a product description. You can use Hemingway or TwoOrbits to check readability scores. Use infographics and tables of content. Try writing an SEO-friendly product description

Avoid Duplicate Content

All content on your website should be unique and written just for your site. Duplicate content occurs when comparable content exists at two separate URLs. This makes it difficult for search engines to know which of the two pages to rank.

If duplicate content on dynamic pages is unavoidable, use a canonical URL. It will inform Google which page to prioritize. Add a rel="canonical" link to the head of any pages that have duplicate content.

Optimize Category and Product Pages

In addition to optimizing your blog content, you should optimize the text on your product and category pages with keywords and internal links.

Keywords related to commercial and transactional intent might be included in category titles and descriptions. That also applies to product pages. Your product pages should feature the following:

  • Appropriate Title.
  • A description that includes your target and secondary keywords.
  • High-quality pictures.
  • Links to Product Variants
  • Links to Related Products

Technical SEO Checklist for Shopify

Technical SEO is the optimization of a website's technical components to increase its exposure and ranking in search engine results. It entails ensuring that a website fits the technical standards of modern search engines with the purpose of enhancing organic ranking. The checklist of Technical SEO is mentioned below:

Optimize Structure of Your Shopify Store

The way your content is organized on your page is critical to SEO success. When customers can quickly and easily find what they're searching for, they're more likely to spend longer on your site and visit more pages, which can boost your search engine rankings.

With Shopify, you can easily organize your content using one of the following structures:

  • Home » Category Pages » Product Pages.
  • Home » Category Pages » Sub-Category Page » Product Pages.

Remember that your website should be designed with the intention of the customer first.

Use Schema

Schema markup helps Google better understand your website's content. It arranges data in a precise way that allows page information to appear immediately in SERPs, potentially leading to higher click-through rates and increased website traffic.

Make Your Store Mobile Friendly

If Google notices that your pages load slowly or that your site isn't mobile responsive, it will be less inclined to promote it in search engine results.

Use the Lighthouse tool to see how it appears on mobile devices. All pages should be equally readable on mobile and desktop.

If you wish to double-check your mobile optimization, run Google's Mobile-Friendly Test. Enter your website page to determine whether it is optimized or not.

Improve the Page Loading Speed

Any search engine's ultimate purpose is to offer searchers the most relevant results for their query. Websites that are sluggish to load do not meet this requirement, which is why site speed is a ranking consideration for both desktop and mobile searches.

Run your website through PageSpeed Insights to receive Google's recommended list of speed improvements for your store. Use Bulk SEO Checker to compare pagespeed of up to 10 pages simultaneously.

Create Internal Linking

Internal linking is a key strategy in SEO marketing. It entails linking from one page to another on your own website. If done correctly, you can boost your ranking on search engines.

Off-Page SEO Checklist

Off-page SEO refers to all of the activities and methods used to boost your website's visibility and ranking in search engine results pages (SERPs). These strategies assist search engines in determining how the rest of the internet perceives your site, which can influence its authority and relevancy. 

Build Backlinks

Getting backlinks (links from other websites that point to your site) is one of the most effective techniques to boost your SEO performance. Because it tells search engines that you're credible and deserving of getting ranked.

There are several strategies to obtain backlinks. For example, by providing great content that people would naturally link to and responding to journalistic requests for expert sources. For this, you can use link-building tools such as Semrush, etc.

Best SEO Tips in 2024

Although a comprehensive checklist has been provided, here are some quick bonus tips that would add to the checklist provided

  • Use AI to generate content on a large scale in a more creative manner. Right from the text to the image, you can generate everything required for your content using Artificial Intelligence
  • Use simple and diverse content formats. Google usually promotes content that has diverse formatting and uses simple and easy language.
  • Employ creative writers to write highly creative content who have proven skills in the domain of SEO
  • Focus on improving overall user experience to sustain traffic. SEO may attract traffic once, but SEO plus a better user experience is the cherry on top.
  • You can also use Shopify SEO apps for better optimization

Ultimate SEO Guide for Shopify in 2024 FAQs

What are the requirements for SEO?

SEO requires a secured domain, good-quality content, fast page loading, and good user experience

Is Shopify good for SEO?

Shopify's well-organized layout and clean coding make it a popular choice for SEO. Furthermore, Shopify provides a tonne of capabilities to assist you with SEO-optimizing your Shopify website. You may, for instance, make unique titles and descriptions, add alt text to photos, and do a lot more.

Can you use Plugin in Shopify for SEO optimization?

Indeed, you can use Shopify plugins to help with SEO optimization. You may raise your shop's placement in search engine results pages (SERPs) by using a number of excellent plugins, such as Yoast for Shopify, All in One SEO Pack for Shopify, and EZSEO for Shopify.

How do I improve SEO on Shopify?

To improve SEO on Shopify, use the following tips:

  • Optimize Page Titles and Meta Descriptions
  • Use clean, descriptive URLs that include relevant keywords
  • Optimize Content and Product Description
  • Optimize Image and provide alt text
  • Improve site speed
  • Do mobile optimization
  • Build external links
  • Do internal linking
  • Mark your presence on social media

What are checklist of ecommerce SEO?

The checklist for ecommerce SEO includes the following

  • Keyword Research
  • Logical Navigation on Page
  • Clean, descriptive URLs
  • On-Page Optimization
  • External Linking and Backlinks
  • Site Speed
  • Mobile Friendliness
  • User Experience
  • Analytics and Monitoring
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Ashutosh Ranjan

Ashutosh is a Postgraduate in Engineering and has years of experience in content writing across wide domains, including educational and e-commerce.

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