Mailchimp has long been one of the most widely used email marketing platforms for small businesses, ecommerce brands, and creators. But as pricing increases, feature limitations appear, and automation becomes more complex, many users are actively searching for better solutions. This shift has created a strong demand for Mailchimp alternatives that offer better deliverability, more automation, improved analytics, or simply more affordable plans.

Whether you’re running an ecommerce business with Spocket, scaling a content-driven brand, or building automated funnels, the right email marketing software can dramatically strengthen your customer engagement and retention. In this guide, we break down the best Mailchimp alternatives available today, drawing insights from expert comparisons published by platforms like EmailToolTester, Zapier, and Twilio. Each option in this list offers strong capabilities that match or outperform Mailchimp depending on your needs.

Let’s explore the tools worth switching to in 2025.

Why Switch From Mailchimp?

Mailchimp is still a popular platform, but many users are switching because of:

• Rising subscription costs
• Pay-per-contact pricing becoming expensive with list growth
• Automation workflows not as advanced as competitors
• Limited CRM flexibility
• Restrictions for ecommerce tracking on certain plans
• Fewer advanced segmentation features unless you upgrade

Several reviewers have noted that Mailchimp has become less ideal for growing ecommerce businesses, especially those that require personalized automation and deep customer insights.

Fortunately, the market now offers several robust Mailchimp alternatives with better pricing, stronger automation, and deeper ecommerce integrations.

8 Best Mailchimp Alternatives to Try Today

With rising pricing and growing limitations in Mailchimp’s automation and segmentation features, many businesses are exploring more flexible, affordable, and powerful email marketing tools. The following alternatives offer better workflows, improved deliverability, and stronger ecommerce and creator-focused integrations—making them excellent options depending on your brand’s needs and growth goals.

1. ActiveCampaign

Best For: Advanced automation & segmentation

ActiveCampaign is one of the most recommended Mailchimp alternatives for businesses that want powerful, behavior-driven automation. It provides significantly stronger workflows than Mailchimp, giving users more control over personalized customer journeys.

Top Features

• Industry-leading email automation
• Predictive sending and machine-learning personalization
• Advanced segmentation based on actions, tags, events, and purchases
• CRM and pipeline management included
• Deep ecommerce integrations for Shopify, WooCommerce, and BigCommerce

According to EmailToolTester, ActiveCampaign consistently ranks among the best email marketing platforms for deliverability and automation depth.

Pros

• Best automation builder compared to Mailchimp
• Better conditional logic and customer journey settings
• More professional email editor
• Great for nurturing leads and ecommerce audiences

Cons

• Slight learning curve
• Costs more if you need CRM plus automations

Verdict

If automation is your priority, ActiveCampaign is one of the strongest Mailchimp alternatives you can choose.

2. Sendinblue (Brevo)

Best For: Budget-friendly email & SMS marketing

Brevo (formerly Sendinblue) is frequently listed by Zapier and other experts as one of the best Mailchimp alternatives, especially for budget-conscious businesses. It provides excellent delivery rates, SMS marketing, and an easy-to-use interface.

Top Features

• Unlimited contact storage
• SMS marketing included
• Transactional emails built in
• Automation workflows
• Live chat, CRM, and simple signup forms

Pros

• Very affordable with simple pricing
• Good for startups and small businesses
• Strong deliverability
• Omnichannel marketing (email + SMS + chat)

Cons

• Templates are slightly simpler than Mailchimp
• Some advanced automation requires higher plans

Verdict

If you want value for money without sacrificing automation, Brevo is an excellent alternative to Mailchimp.

3. ConvertKit

Best For: Creators, bloggers, coaches & educators

ConvertKit is the leading Mailchimp alternative for content creators. Its lightweight design, powerful tagging system, and subscriber-centric approach make it ideal for audience-driven brands.

Top Features

• Email sequences and automation visual builder
• Great landing pages for creators
• Digital product sales and subscriptions
• Advanced tagging system
• Creator-focused templates

Zapier highlights ConvertKit as one of the top platforms for creators who want simple automation with high-quality deliverability.

Pros

• Very easy to use
• Great for writers, educators, and content creators
• Excellent automation for nurturing audiences
• Built-in monetization tools

Cons

• Automation less advanced than ActiveCampaign
• Not ideal for large ecommerce stores

Verdict

If your focus is content and audience growth rather than complex ecommerce, ConvertKit is a strong upgrade from Mailchimp.

4. Klaviyo

Best For: Ecommerce brands

Klaviyo is the top Mailchimp alternative for ecommerce businesses using Shopify, WooCommerce, or BigCommerce. Its deep customer behavior tracking makes email personalization highly effective.

Top Features

• Predictive analytics
• Strong segmentation based on visitor behavior
• Shopify & ecommerce integration at a deep level
• SMS automation
• Pre-built flows: abandoned cart, welcome series, post-purchase, upsells

Twilio’s analysis calls Klaviyo the "gold standard for ecommerce email."

Pros

• Best platform for ecommerce personalization
• High deliverability
• Excellent analytics and revenue attribution
• Ideal for abandoned cart recovery

Cons

• More expensive than most alternatives
• Not ideal for non-ecommerce businesses

Verdict

If you're running an online store—especially with Spocket—Klaviyo is one of the strongest replacements for Mailchimp.

5. Moosend

Best For: Simple, affordable email automation

Moosend is a powerful yet budget-friendly Mailchimp alternative with a clean interface and surprisingly strong automation options.

Top Features

• Drag-and-drop email builder
• Automated workflows for ecommerce
• Flexible segmentation
• A/B testing
• Real-time analytics

Pros

• Very affordable
• Strong automation for the price
• Good email builder

Cons

• Fewer integrations than Mailchimp
• Smaller template library

Verdict

If you want a budget-friendly tool with solid automation, Moosend is an underrated but strong choice.

6. AWeber

Best For: Beginners who want simplicity

AWeber has been around longer than most email platforms and offers reliable performance with a beginner-friendly interface.

Top Features

• Prebuilt email funnels
• Professional templates
• Good support and onboarding
• Tagging and segmentation
• AMP for email

Pros

• Very easy to learn
• Affordable plans
• Strong customer service

Cons

• Automation not as advanced as other platforms
• Design flexibility limited

Verdict

If you want simplicity and reliability, AWeber is a good Mailchimp alternative.

7. MailerLite

Best For: Modern design + excellent pricing

MailerLite is one of the highest-rated email platforms across multiple comparison sites. Its clean UI and beautiful templates make it popular among creators, ecommerce stores, and small businesses.

Top Features

• Modern landing page builder
• Clean, minimalist email designs
• Automation visual workflow
• Ecommerce integrations
• Affordable plans

Pros

• Very intuitive
• Great for beautiful email designs
• Lower cost compared to Mailchimp

Cons

• Approval process can take longer
• Fewer CRM features

Verdict

MailerLite is ideal if you want simple yet modern emails with an excellent price-to-feature ratio.

8. Omnisend

Best For: Shopify & WooCommerce stores

Omnisend offers multi-channel marketing for ecommerce brands and is a strong alternative to Mailchimp for store owners.

Top Features

• Email + SMS automation
• Prebuilt ecommerce flows
• Advanced revenue tracking
• Product picker directly from your store
• Powerful segmentation

Pros

• Strong ecommerce focus
• Better automation than Mailchimp
• Multi-channel workflow builder

Cons

• Pricing increases quickly with SMS usage

Verdict

If you're running a store with Spocket, Omnisend can easily outperform Mailchimp.

Which Mailchimp Alternative Is Best for You?

Choosing the best Mailchimp alternative depends entirely on the type of business you run and the features you prioritize. Each platform excels in a different area, so the right choice varies based on your goals, your audience, and the level of automation you need.

If you’re running an ecommerce brand, you’ll likely need deeper customer insights, automated revenue tracking, and behavior-based workflows. If you're a creator or educator, your needs will be very different—you’ll want simplicity, strong deliverability, and tools designed for content monetization.

Here’s a breakdown to help you decide faster:

For Ecommerce Brands

• Klaviyo – Best for advanced ecommerce personalization and deep customer behavior tracking.
• Omnisend – Ideal for multi-channel marketing with email + SMS automation.

For Creators and Educators

• ConvertKit – Perfect for newsletters, digital products, and audience-building.
• MailerLite – Great for modern designs, simple automation, and landing pages.

For Advanced Automation

• ActiveCampaign – The most powerful workflow builder among all Mailchimp alternatives, ideal for segmentation-heavy strategies.

For Budget-Conscious Beginners

• Brevo (Sendinblue) – Affordable pricing with email + SMS tools.
• Moosend – Low-cost automation that’s easy for beginners to manage.

For Simple, No-Frills Email Marketing

• AWeber – Easy to use, reliable, and perfect for users who want straightforward email marketing without complexity.

Mixing your goals with the strengths of each tool makes it much easier to select the right Mailchimp alternative and build a system that matches your marketing strategy.

How to Choose the Right Mailchimp Alternative for Your Business

Choosing the best Mailchimp alternative starts with understanding what your business needs most from an email marketing platform. Every tool excels in different areas—some focus on advanced automation, others on ecommerce insights, and some are built specifically for creators. Instead of picking the most popular option, focus on how each platform aligns with your goals, workflow, and audience.

To make the decision easier, consider the following factors:

1. Your Business Type

Different business models require different tools:

• Ecommerce brands need deep customer behavior tracking and product-based workflows.
• Creators, bloggers, and coaches need simple automation, clean templates, and landing pages.
• Service businesses often require CRM integration and strong follow-up automations.

2. Your Level of Automation

Ask yourself how advanced your workflows need to be:

• Basic newsletters → MailerLite, AWeber
• Moderate automation → ConvertKit, Brevo
• Complex logic and segmentation → ActiveCampaign

3. Budget and Scalability

Email costs rise as your list grows:

• Tight budget → Brevo or Moosend
• Willing to invest for ROI → Klaviyo or ActiveCampaign

4. Ecommerce Requirements

If your store runs on Shopify, WooCommerce, or uses Spocket for sourcing:

Choose tools like Klaviyo or Omnisend for better product tracking, segmentation, and revenue analytics.

5. Ease of Use

If you prefer platforms that just work without complexity:

ConvertKit, MailerLite, and AWeber offer simple workflows with minimal learning curves.

By matching these needs with the strengths of each platform, you can confidently choose an email marketing tool that not only replaces Mailchimp but supports stronger growth, better engagement, and more effective automation.

Key Features Your Email Tool Must Have in 2025

Email marketing has evolved rapidly, and the tools that worked a few years ago may no longer be competitive in 2025. As customer expectations rise and businesses rely more heavily on automation and personalization, your email platform must offer capabilities that go far beyond simply sending newsletters. The right email tool should help you understand your audience, automate your customer journeys, and create high-performing campaigns with minimal manual effort.

To make sure you choose a platform that future-proofs your email strategy, look for the following must-have features:

1. Advanced Automation Workflows

Modern email marketing requires more than one-off blasts. Look for tools that support:

• Multi-step automation sequences
• Behavior-triggered messages (clicks, purchases, visits)
• Dynamic branching logic
• Event-based journeys for ecommerce

These features help you create personalized experiences that boost conversions.

2. Deep Segmentation Capabilities

Sending the same email to your entire list is outdated. Your tool should allow segmentation by:

• Past purchase behavior
• Demographics and interests
• Website browsing activity
• Engagement history
• Customer lifetime value

Platforms like Klaviyo and ActiveCampaign excel in this area.

3. Ecommerce Tracking & Integrations

For businesses selling online your email tool must integrate seamlessly with Shopify, WooCommerce, BigCommerce, or your chosen ecommerce backend. Essential ecommerce features include:

• Abandoned cart triggers
• Product recommendation blocks
• Revenue attribution tracking
• Real-time sync of purchase data

These capabilities turn your email platform into a revenue generator.

4. High Deliverability Rates

Even the best email design is useless if your messages land in spam. Your platform must offer:

• Strong sender reputation
• Reliable infrastructure
• Anti-spam compliance
• Tools to improve inbox placement

EmailToolTester and Zapier often highlight ActiveCampaign and Brevo for strong deliverability.

5. Clean & Modern Email Builders

Your email platform should make designing campaigns fast, simple, and visually consistent. Look for:

• Drag-and-drop builders
• Mobile-responsive templates
• Dynamic content blocks
• Brand kit or style presets

This ensures your emails look polished on every device.

6. Analytics That Go Beyond Opens & Clicks

Email marketing in 2025 demands deeper insights.Your tool should track:

• Revenue per email
• Customer lifetime value
• Attribution to automation flows
• Cohort behavior
• Product-based engagement

These insights help refine campaigns and understand which emails actually drive sales.

7. Multi-Channel Capabilities (Email + SMS)

Modern consumers use multiple channels. Your tool should support:

• SMS campaigns
• WhatsApp or Messenger notifications (optional)
• Push notifications
• Cross-channel automation triggers

This helps you reach subscribers wherever they’re most responsive.

Final Verdict: The Best Mailchimp Alternatives for 2025

Mailchimp is no longer the go-to solution for everyone. As audience needs evolve and businesses demand more personalization, automation, and affordability, several platforms offer better value, stronger features, and deeper integrations.

Whether you choose ActiveCampaign for automation, Klaviyo for ecommerce, ConvertKit for content creators, or Brevo for budget-friendly performance, each of these Mailchimp alternatives has something Mailchimp simply doesn’t provide in 2025.

For ecommerce entrepreneurs—especially those building a store powered by Spocket—selecting the right email platform can significantly boost revenue, improve customer loyalty, and streamline your automated workflows. Start by identifying your goals, testing free trials, and choosing the platform that best aligns with your business model.