Jomashop, founded in 1987, is a well-known online retailer based in New York, specializing in luxury watches, handbags, and accessories. Over the years, it has become one of the largest grey market retailers, offering high-end products at discounted prices. Jomashop sources its inventory from authorized dealers and manufacturers, making it a popular choice for consumers seeking significant savings on premium items.
As of 2024, Jomashop has garnered attention from over 2 million customers globally, shipping to more than 150 countries. The company operates in a highly competitive market, with a reported annual revenue of approximately $200 million. Despite its popularity and large customer base, there has been increasing debate about its legitimacy and customer experience.
Jomashop's grey market status allows it to offer deep discounts, but this also means that its products do not come with manufacturer warranties. Instead, Jomashop provides its limited warranties, which vary by product. Customer feedback remains mixed, with some praising the company's competitive pricing and delivery times, while others point out issues with customer service, returns, and product authenticity concerns.
What is Jomashop?
Jomashop is a prominent online retailer based in Brooklyn, New York, known for offering luxury watches, handbags, and fashion accessories at discounted prices. Founded in 1987, it has built a reputation for providing high-end products, such as watches, jewelry, and designer handbags, sourced from authorized dealers and grey market sources. This allows them to sell luxury items at significantly lower prices compared to traditional brick-and-mortar stores.

Jomashop specializes in products from well-known brands, including Rolex, Omega, Tag Heuer, and Michael Kors, among others. The company operates mainly through its eCommerce platform, serving customers across more than 150 countries. However, due to its grey market status, the products sold by Jomashop do not come with manufacturer warranties, instead, Jomashop offers its own warranties for products purchased from their store.
With a revenue of approximately $200 million annually, Jomashop continues to cater to a growing global audience looking for luxury goods at affordable prices. While customer reviews are mixed, the company remains popular due to its competitive pricing and vast product range.
How Does Jomashop Work?
Jomashop operates as an online retailer specializing in luxury watches, handbags, and other fashion accessories, offering them at significant discounts compared to traditional brick-and-mortar stores.
A breakdown of how Jomashop works is added below:
1. Grey Market Retailer
- Sourcing Products: Jomashop sources its inventory from authorized dealers, wholesalers, and the grey market. This means they purchase luxury items from sources other than the brand's official retail channels. As a result, they can offer high-quality products at lower prices than authorized retailers.
- Grey Market Impact: The grey market allows Jomashop to sell luxury items at a discount, but because products aren’t purchased directly from the brand, they don’t come with manufacturer warranties. Instead, Jomashop provides limited warranties on products.
2. Online Retail Model
- Website-Based Sales: Jomashop primarily operates through its online platform, making it easy for customers to browse and purchase products directly. Their website features a wide range of categories, including luxury watches, bags, and jewelry from renowned brands like Rolex, Omega, and Tag Heuer.
- Global Reach: Jomashop ships products to over 150 countries, catering to a global audience. The company’s online model helps it reach customers who are looking for luxury items at a more affordable price point, without the need to visit physical stores.
3. Competitive Pricing and Discounts
- Discounted Prices: Jomashop’s ability to source from the grey market allows it to offer significant savings on luxury products. Watches, for example, may be priced 20% to 40% lower than their retail counterparts.
- Sales and Promotions: Jomashop often runs promotions and sales events, further reducing the prices of select items. Customers can also use coupon codes or access seasonal discounts to save even more.
4. Product Warranty and Return Policies
- Warranty Coverage: Since Jomashop products are not sourced through authorized channels, they don’t come with the manufacturer’s warranty. However, Jomashop provides a warranty on the items it sells. The warranty details depend on the product type, with varying coverage for different categories of goods.
- Return Policy: Jomashop’s return policy allows customers to return products within a certain time frame (typically 30 days) if they’re not satisfied. However, customers should note that the company imposes return shipping fees and specific conditions for returns, especially for watches and luxury items.
5. Customer Service
Support Channels: Jomashop provides customer service via phone, email, and their online help center. While many customers praise the low prices and delivery speed, there are mixed reviews about the customer service experience, with some noting delayed responses or issues with product returns.
6. No Physical Stores
Online-Only: Unlike many traditional luxury retailers, Jomashop operates exclusively online. This allows them to reduce overhead costs associated with running physical stores and pass those savings onto customers in the form of lower prices.
7. Shipping and Delivery
- Fast Shipping: Jomashop provides nationwide and international shipping, with delivery times generally ranging from 3-7 business days for domestic orders. Shipping times can vary based on location and the product being ordered.
- Free Shipping Offers: The company occasionally offers free shipping promotions, allowing customers to avoid additional costs, especially on larger or higher-value purchases.
Is Jomashop Legit?
Jomashop is a well-known online retailer specializing in luxury goods, including watches, handbags, and fashion accessories, at discounted prices. While the company has earned a solid reputation over the years, especially for offering significant savings on high-end products, its status as a grey market retailer raises important questions about its legitimacy, warranty policies, and customer satisfaction.
The legitimacy of Jomashop, looking at its history, customer reviews, authenticity, warranty concerns, and more.
Jomashop’s Business Model: Grey Market Retailer
Jomashop operates as a grey market retailer, meaning it sells products sourced from authorized dealers, wholesalers, and other channels outside the manufacturer’s official retail network. While this allows the company to offer substantial discounts (often 20-40% lower than traditional retail prices), it also means that Jomashop’s products do not come with manufacturer warranties. Instead, the company provides its warranty for certain items, which can vary depending on the product type.
What Is a Grey Market?
A grey market refers to products that are sold outside of official distribution channels, typically from authorized dealers or wholesalers to third-party retailers like Jomashop. While the products are still genuine, they don’t come with the manufacturer’s official warranty or support.
Product Authenticity
One of the biggest concerns for consumers buying luxury items online is whether the products are authentic. Many customers wonder if Jomashop’s discounted prices are too good to be true.
- Authenticity Guarantee: Jomashop guarantees that all of the products sold on its website are 100% authentic. The company sources its inventory from authorized dealers, manufacturers, and trusted wholesalers, ensuring that every product is genuine.
- High-End Brands: Jomashop sells products from renowned luxury brands like Rolex, Omega, Tag Heuer, and Michael Kors, among others. These brands only work with trusted retailers, and Jomashop’s longstanding relationships with these suppliers add credibility to their authenticity claims.
Customer Reviews and Reputation
Customer feedback on Jomashop is mixed, with many praising the company’s competitive pricing, quick shipping, and wide selection of luxury products. However, there are also complaints regarding customer service, return policies, and the handling of warranties.
What Customers Like About Jomashop:
- Competitive Pricing: Jomashop’s deep discounts on luxury products are a major attraction for customers. Many shoppers report saving up to 40% on high-end watches and other luxury items.
- Authenticity: Many customers confirm that the products received are authentic, and they appreciate the ability to access premium brands at lower prices.
- Fast Shipping: Most reviews mention quick processing and delivery times, with customers receiving their orders within 3-7 business days for domestic shipments.
What Customers Dislike:
- Customer Service Issues: Several reviews highlight frustrations with Jomashop’s customer service, particularly when dealing with returns, exchanges, or defective products. There are reports of delayed responses to customer inquiries and difficulty obtaining returns or refunds.
- Return Shipping Costs: Some customers also point out that return shipping fees are high, which can be a drawback for those looking to return or exchange items. This issue is especially concerning for high-ticket purchases like watches.
- Warranties: Since Jomashop is a grey market retailer, products don’t come with manufacturer warranties. Instead, Jomashop provides its limited warranty, but customers have raised concerns about the coverage and quality of this warranty.
Rating:
- Trustpilot: Jomashop has a 4.2-star average rating on Trustpilot, with many customers praising the authenticity of products and the discounts available. However, there are also several complaints regarding customer service.
- Sitejabber: Jomashop has a 3.4-star rating on Sitejabber, which reflects more balanced feedback. Many users mention the excellent product selection and savings but also express frustration with handling issues like returns or refunds.
Warranty and Returns
As a grey market retailer, Jomashop’s products come with non-manufacturer warranties. Instead of the manufacturer’s official warranty, Jomashop provides its limited warranty, which varies by product.
- Warranty Coverage: Jomashop’s warranties are typically 1-5 years, depending on the product type. The warranty generally covers repairs and defects, but accidental damage or wear and tear might not be included.
- Return Policy: Jomashop offers a 30-day return policy for most products, but buyers are responsible for the return shipping costs. The company does not provide free returns, and some customers have expressed dissatisfaction with this policy, especially for luxury items.
Jomashop’s Legitimacy and Trustworthiness
- Yes, Jomashop is a legitimate business. It has been operating for over 30 years and has built a solid reputation for offering discounted luxury products.
- Authenticity: All products sold by Jomashop are authentic, and the company guarantees this. However, they do not provide the same manufacturer warranties as authorized retailers, which some customers may find concerning.
- Grey Market Status: As a grey market retailer, Jomashop offers competitive pricing but at the cost of limited warranty coverage. This is an important factor for customers to consider when making a purchase.
- Customer Service: While many customers report positive experiences, some have had issues with customer service, particularly when it comes to returns or warranty claims.
Jomashop Customer Feedback and Reviews
Jomashop, an online retailer specializing in luxury watches, handbags, and accessories, has garnered a wide range of customer feedback over the years. Reviews on platforms like on platforms like Trustpilot. As of 2025, Jomashop has a 4.0-star rating based on 27,410 reviews, showing a generally positive sentiment but with room for improvement.
A detailed look at the key themes in Jomashop's customer reviews:
1. Positive Customer Feedback
Competitive Pricing and Discounts
- Affordable Luxury: One of the most frequently praised aspects of Jomashop is the competitive pricing on luxury goods, particularly watches. Customers consistently mention being able to buy high-end brands like Rolex, Omega, and Tag Heuer at a fraction of the retail price, sometimes saving up to 40% or more.
- Discounted Watches: Customers appreciate the deep discounts on luxury watches, which make high-end timepieces more accessible compared to traditional retail channels.
Product Authenticity
- Genuine Products: Many customers have confirmed that the products received from Jomashop were genuine and authentic. The company’s reputation for selling real luxury items, sourced from authorized dealers, adds trust to their transactions.
- Satisfaction with Quality: Positive reviews often highlight that the products were of high quality and matched the descriptions on the website.
Fast Shipping and Delivery
- Quick Delivery: Customers appreciate the timely shipping and efficient delivery services. Many report receiving their items within the estimated shipping window, typically between 3-7 business days for domestic orders.
- Packaging: Reviews often note that items are well-packaged and securely delivered, ensuring that products arrive in good condition.
2. Negative Customer Feedback
Customer Service Issues
- Slow Response Times: A common complaint is the slow response from Jomashop’s customer service team. Many customers have reported long delays in getting replies to emails or phone calls, especially when trying to resolve issues related to returns, product concerns, or warranty claims.
- Poor After-Sales Support: Some customers have shared experiences of unsatisfactory customer service when they needed help with defective products or questions about orders. A few have expressed frustration with unhelpful responses or lack of assistance in resolving issues.
Return and Refund Problems
- Challenging Return Process: Jomashop’s return process has been a point of contention for many users. Some have mentioned difficulties with returning products, especially watches or high-end items. Customers have complained about having to pay high return shipping fees and the complexity of receiving refunds for returns.
- Delays in Refunds: Several customers reported delays in receiving refunds after returning items. In some cases, refunds took weeks, which led to dissatisfaction, particularly for expensive purchases.
Warranty and Repairs
- Limited Warranty: Since Jomashop is a grey market retailer, its products don’t come with manufacturer warranties. Instead, Jomashop offers a limited warranty, which some customers find unsatisfactory. There have been reports of customers having trouble getting repairs or replacement parts for defective items under the warranty.
- Warranty Confusion: Some users have noted confusion around the warranty terms and issues when they needed to make a claim, which led to frustration over the lack of clarity on coverage and limitations.
Grey Market Concerns
- Grey Market Status: As a grey market retailer, Jomashop sells items sourced from authorized dealers but not directly from manufacturers. While many customers understand this and still opt for the savings, others feel uneasy about the absence of official warranties and the potential lack of support from the manufacturers themselves.
3. Mixed Reviews: Trust and Legitimacy
- Trustworthiness: Jomashop has a generally positive reputation for providing authentic products at discounted prices, but there are mixed reviews regarding its overall legitimacy as a retailer. While many users trust Jomashop, some caution that the grey market status could be problematic for those who value manufacturer-backed guarantees and full customer service support.
- Grey Market Transparency: Some customers feel that Jomashop should be more transparent about their grey market operations and the implications of purchasing from them, particularly regarding warranties and post-purchase support.
Conclusion
Jomashop is a legitimate retailer with a solid history of offering discounted luxury products. While the company guarantees the authenticity of its products, it operates as a grey market retailer, which means items do not come with manufacturer warranties. This is an important consideration for buyers. Customer reviews are mixed, with many praising the competitive pricing and fast shipping, while others express concerns about customer service and return policies. If you are looking for affordable luxury items and are comfortable with non-manufacturer warranties, Jomashop can be a reliable option. However, if after-sales support and warranties are essential for you, it’s worth considering other authorized retailers.