Use web push notifications as an additional revenue channel to increase your sales and recover abandoned carts.
Here’s what we will cover in the article:
1. Using push notifications as a marketing tool
2. Tone of Voice that Suits Dropshippers
3. Top 3 Types of Campaigns for Dropshippers
4. Push Notification Hacks for Dropshippers
If you’re looking to start a business with minimal costs, dropshipping is one of the smartest ways to sell. Starting a dropshipping business takes less than a day. Once you’ve set up your store, picked out the best products, tweaked your store’s pages, and put up the best deals for each of your products, your store is good to go!
If you’re looking for more insights- from setting up your store to optimizing it further- read these comprehensive guides:
- Shopify’s Guide to Dropshipping
- The Whats and Hows of Dropshipping
- Step by Step Guide to Setting Up Your Dropshipping Business
One aspect of the business that dropshippers have to worry about is marketing and getting the word out about the store.
Most store owners spend a lot of time and money on driving more attention to their store. They run ads and boost their posts on social media to bring traffic to their store. Store owners expect a portion of this inorganic traffic to convert into a successful purchase.
Ideally, a store owner would want to reap the benefits of the site visits even after the ad campaigns are completed. But this isn’t easy with the increasing competition. The same traffic that these store owners bring to their own store is being pulled by other dropshipping stores.
You’ve spent thousands on driving traffic to your site, so how you can stand out and make them come back to your store over the others?
How can you best leverage and retain this traffic?
One proven way is by using web push notifications to turn your website traffic into store subscribers. Let’s look into how you can use this marketing tool for your dropshipping store.
Using push notifications as a marketing tool
Simply put, web push notifications are short messages that show up on your screen. These notifications take seconds to read and, with features like Smart Delivery, push notifications are sent to subscribers during their active hours, grabbing their attention at optimal hours without disturbing them.
As the marketing landscape evolves, many Shopify store owners are starting to use push notifications as one of their top marketing channels. Let’s see what makes push notifications such an appealing and effective tool for e-commerce marketing:
1. Web push notifications are an easy opt-in.
Store owners have the opportunity to grab subscriptions from website visitors as soon as they land on the storefront. Unlike emails that require a double opt-in, push notifications take seconds to catch new subscribers.
2. They are hard to miss.
Push notifications appear straight to the subscribers’ screen, requiring no inboxes. This gives their store high visibility and merchants don’t have to worry about their promotions ending up in any spam folders.
3. Web push notifications are multi-platform.
With web push notifications, there are no platform restrictions. Your visitor could be on a smartphone or a laptop; they still have the choice to opt-in and receive push notifications on their particular device.
Note: iOS devices don’t support web push notifications. They are still developing this feature and plan to roll it out soon.
4. Short and sweet, they are highly actionable.
Push notifications have a character limit, ensuring store owners keep their messages short and to the point. This means that each promotion is specific and takes little time to read. Moreover, store owners can add buttons to include CTAs that make subscribers act on the push notification quickly.
5. Stores can get started with push marketing immediately.
Unlike other marketing channels that take time and effort to build an audience, getting started with push notifications is simple. Once you've set up the push notifications app, you're good to go! Your visitors can instantly opt-in and subscribe to your store. All you’ll need to do is enable automations and start sending promotions.
Just like every marketing channel, the kind of push notifications you send and the strategies you use to maximize your push marketing varies according to the niche.
Dropshipping stores have specializations from toys to books to clothes. Even with this, there are a few key push notification tips that are common and work like a charm for all dropshipping stores.
Let’s dive into a few elements of push notification creation and how you can personalize them to your dropshipping store to maximize your profits:
- Tone of Voice that Suits Dropshippers
- Top 3 Types of Campaigns for Dropshippers
- Push Notification Hacks for Dropshippers
Tone of Voice that Suits Dropshippers
The tone that you use in your promotions plays a role in the way your customers see your store. It’s crucial to maintain a consistent tone of voice that suits your store and how you want to be perceived.
Here are two voices that are well-fitted for dropshipping stores:
1. Clickbait Tone
Build hype by teasing your customers about something big that's about to happen in your store. By setting up a vague promise, you can make them want to click through and see what's next.
2. Energetic Tone
Use this energetic and fun voice to make your customers eager to know more. This tone is easy to execute and is commonly used by many stores to make their promotions as cheerful as possible.
You can explore other tones of voice for your push notifications and find one that fits your store’s voice.
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