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TikTok is the fastest-growing social media platform in the world with almost two billion monthly active users. The massive platform attracts creators, businesses, and influencers alike, and offers them a chance to engage with millions of users.  

If you also desire to go viral on TikTok, you must know that it is not just the quality of your content but also the timing of the post, which plays an important role in determining its reach. But how do you know when to post content on TikTok? 

Worry not, we have got you covered! In the following post, we will explore the best time to post on TikTok and also discuss how to find this perfect time for your location to maximize your visibility and engagement. 

Let’s get started.

TikTok Algorithm and Its Working

If you want to use TikTok to promote your content you must know how the TikTok algorithm works. TikTok algorithm is a recommendation system that determines how videos are ranked and displayed to users. The algorithm personalizes content for each user and discovers new content to show on the user’s “For You” page, using several key factors. 

Here are the key factors used by the algorithm to present content that aligns with individual interests, ensuring that each user’s feed is unique and tailored to their preferences:

• Device and Account Indicators: Factors like language, country settings, and device type play a minor role in content recommendations, ensuring a smooth and localized experience.
• Video Information: Details such as hashtags, captions, and sounds used in videos also help the algorithm determine which content to show. Trending hashtags and popular sounds increase a video’s visibility.
• User Interactions: The algorithm tracks the accounts you follow, videos you’ve interacted with, and the type of content you regularly engage with. This allows TikTok to understand your content preferences and serve relevant videos.
• Engagement: TikTok ranks videos based on how much engagement they receive, likes, shares, comments, and completed views. Videos with higher engagement are more likely to be recommended to others and generate more TikTok ad revenue.

Why Need Best Time to Post on TikTok?

There are several reasons for which you must know the right time to post on TikTok:

• Boosts Engagement: Sharing content when your followers are online increases the chances of receiving maximum likes, comments, and shares, which helps the algorithm prioritize your video for wider reach.
• Better Understanding of Target Audience: Tracking how your content performs at different times helps you identify when your followers are most active, allowing you to optimize your posting schedule.
• Enhances Viral Reach: Posting during high-traffic times gives your content a better chance to be featured on the "For You" page, attracting more views and potentially going viral.
• Optimizes Resource Usage: By timing your posts strategically, you can maximize the impact of your content creation efforts, making the most out of the resources invested.

Best Time To Post on TikTok During a Week

Posting your content on any social media platform will reach a maximum audience if you choose the right timing. After analyzing millions of posts, SocialPilot, Buffer, and Influencer Marketing Hub concluded that posting during peak times throughout the week is the key to increasing engagement and reaching a larger audience on TikTok. 

Let us have a look at different times for different days to post on TikTok:

Best Time To Post on TikTok on Sunday

Sunday mornings and afternoons tend to have more user activity. Posting between 7 AM and 8 AM and around 4 PM will give you the best chance to grab the attention of early risers and those preparing for the week ahead.

Best Time To Post on TikTok on Monday

On Mondays, users are likely to engage with content during early morning routines, mid-morning breaks, and just before bed. The most effective times to post are 6 AM, 10 AM, and 10 PM when users are more likely to be scrolling through TikTok.

Best Time To Post on TikTok on Tuesday

Tuesdays offer great opportunities for maximum visibility early in the day, with optimal times being 5 AM, 9 AM, and 9 PM  Posting at these times can allow your content to appear on maximum user feeds, as users check their phones upon waking and before ending the day.

Best Time To Post on TikTok on Wednesday

Wednesdays are perfect for morning and late-night posts. Target times between 7 AM and 8 AM for those commuting to work or school, and post again at 10 PM to engage night-time users.

Best Time To Post on TikTok on Thursday

For Thursdays, the best times are 9 AM, 12 PM, and 7 PM. Users are active during lunchtime and tend to unwind in the evenings, making these prime time windows for engagement.

Best Time To Post on TikTok on Friday

On Fridays, posting early in the day at 5 AM, then again around 1 PM and 3 PM will help capture users as they check social media before starting their weekend plans.

Best Time To Post on TikTok on Saturday

Although engagement generally decreases over the weekend, you can still see results by posting on Saturdays between 11 AM, 7 PM, and 8 PM, catching users during their leisurely activities.

Best Time To Post on TikTok by Region

You must note that since TikTok has a wide audience from different parts of the world, there can not be one best time for all time zones, and will vary depending on your location. 

For businesses using TikTok Shop, optimizing post timing is essential to drive traffic to your storefront and boost sales. To optimize your posting schedule, leverage TikTok Analytics to identify where your followers are located and determine their peak activity times. 

However, the following insights offer a guide to peak posting times across different regions.

Best Time To Post on TikTok in the USA

American audiences engage most on Wednesday and Thursday mornings around 9 AM, with peak times also around 11 PM on Wednesday and 7 PM on Thursday.

Best Time To Post on TikTok in Canada

In Canada, TikTok users are most active at 10 PM on Mondays and around 9 AM on Tuesdays, showing a preference for evening engagement and a morning check-in.

Best Time To Post on TikTok in Europe

UK users are highly active on Tuesdays and Fridays between 4 PM and 6 PM, and also on Thursday mornings from 9 AM to 11 AM, and evenings from 2 PM to 6 PM.

Best Time To Post on TikTok in Australia

European TikTok users engage most on Mondays, with peak times at 10 AM and 2 PM, reflecting TikTok use during morning and post-lunch breaks.

Best Time To Post on TikTok in the United Kingdom

Australians are most active on TikTok on Mondays and Fridays, with peak times from 10 AM to 12 PM and around 8 PM to 10 PM.

Best Time To Post on TikTok in Asia

In Asia, TikTok activity peaks from 7 PM to 12 AM, indicating high engagement during the evening and late night hours.

How To Find the Best Time To Post on TikTok

If you want to learn about the ideal time to post on TikTok so that your content reaches a large audience, you must first understand your audience’s activity patterns. Finding the best time to post on TikTok requires a combination of general insights and personalized analytics. Here is how you can do it:

• Leverage TikTok Analytics: Create a TikTok Business account to access detailed TikTok analytics. Once enabled, go to the "Analytics" section of your profile, where you will find valuable information about your audience’s engagement levels and their online activity.
• Analyse Follower Activity: Within the "Followers" tab, TikTok provides data on when your audience is most active. Review this to identify the times when your followers are scrolling through TikTok, which increases the chances of your content being seen and engaged.
• Experiment with Posting Times: Testing is a crucial part of the process. Post at different times when your followers are most active and track how each video performs. This will help refine your posting schedule for maximum engagement and visibility.
• Examine Post-Specific Performance: TikTok also provides insights on individual post performance in the "Content" tab. Look at the metrics such as average watch time and total engagement (likes, comments, shares) for each post. This can help you pinpoint the best posting times by showing when your audience is most responsive to your content.
• Use Global Insights as a Baseline: Although it is important to learn about personal analytics, you should also have an understanding of global trends, which can guide you when you are starting your content journey on TikTok. Many studies have analyzed millions of TikTok posts to determine peak engagement times.

Best Time to Post on TikTok is Now!

In conclusion, mastering the best times to post on TikTok is essential for increasing the engagement and visibility of your content. TikTok recommends aligning your posting schedule with your audience’s peak activity times, as it maximizes the reach of your content. Additionally, consistency is also very important; posting between one and four times daily for weeks and months will give your videos the best chance of success. 

TikTok can be an excellent tool to promote your products if you are running a TikTok dropshipping business through platforms like Spocket. By creating engaging content and using TikTok’s analytics, you can showcase your unique products to a global audience. TikTok for your business can amplify your reach and drive traffic to your Spocket store, turning your viewers into potential customers.

Leverage TikTok Analytics, experiment with different posting times, and remain consistent to make the most of this platform for business. Now is the perfect time to post, engage, and maximize your reach using TikTok!