20+ Best-Selling Items on Etsy in 2025
Etsy stands out in the crowded e-commerce world by focusing on unique, handmade, vintage, and custom items. This niche positioning has helped Etsy become a trusted platform for those looking for one-of-a-kind products. It has also become a haven for small businesses and independent sellers who want to reach a global audience.
As consumer preferences evolve, so too do the trends on Etsy. To stay competitive and relevant, sellers must keep an eye on top-selling products, understanding what customers are looking for in 2025. Whether you're looking to buy trendy items or find profitable products for your Etsy shop, knowing the top categories and specific products can give you a significant edge.
Why Etsy is the Go-To Marketplace for Unique Products
Etsy has built a solid reputation as the go-to marketplace for unique, handmade, vintage, and custom-made products. It is a platform that stands out in the crowded world of e-commerce, catering to buyers who are looking for something different—items that can't be found in traditional retail stores or other online marketplaces. This unique position is what makes Etsy a special destination for both shoppers and sellers alike.
1. Etsy's Global Popularity and Its Unique Positioning
With more than 90 million active buyers worldwide and over 7.5 million active sellers, Etsy has firmly established itself as a major player in the e-commerce industry. The platform attracts millions of users who are looking for special products, often crafted by independent artisans or small businesses. The diversity of products on Etsy is what makes it so appealing; it offers a wide variety of items ranging from vintage furniture to personalized jewelry and everything in between.
One of Etsy’s key differentiators is its focus on handmade and vintage items. This has created a community of buyers and sellers who value craftsmanship, artistry, and personal connections. Unlike mass-produced items typically found in large retail stores, Etsy products are often one-of-a-kind or made in limited quantities, offering buyers the chance to own something unique.
2. The Appeal of Personalization and Customization
Etsy is renowned for allowing customers to personalize and customize products. Whether it's a custom necklace with an engraved name, a hand-painted portrait, or a personalized wedding invitation, Etsy makes it easy for buyers to create a truly special item. This focus on customization speaks to the growing trend of consumers wanting products that reflect their individual personalities, preferences, or milestones.
The ability to request personalized items makes Etsy a perfect platform for special occasions, such as weddings, birthdays, anniversaries, and other significant events. Shoppers can find gifts that feel deeply personal and meaningful, which is something that larger retail stores often fail to offer.
3. A Diverse Range of Products
Etsy offers a massive variety of product categories that cater to different tastes and interests. From arts and crafts to home decor, beauty products, vintage clothing, and even pet accessories, Etsy truly provides something for everyone. Whether you’re looking to furnish your home with unique decor, find one-of-a-kind fashion pieces, or buy a custom gift for a loved one, Etsy is likely to have a seller offering exactly what you need.
Additionally, Etsy’s commitment to sustainability and supporting small businesses has made it a popular platform for eco-conscious shoppers. Many Etsy sellers use sustainable materials, and the platform encourages the sale of upcycled or recycled products, which aligns with a growing consumer interest in eco-friendly goods.
4. A Platform for Independent Sellers
Etsy empowers independent artisans, makers, and small business owners to reach a global audience. The platform provides a space where individuals can showcase their talents, crafts, and ideas without needing to rely on large corporations or middlemen. This direct-to-consumer model allows sellers to have a personal connection with their buyers, which is something that’s often missing in mass-market e-commerce platforms.
For many small business owners, Etsy is not just a platform to sell their products—it’s also a community where they can interact with other creators and gain exposure for their work. This sense of community is another reason why Etsy stands out among other online marketplaces.
Top 25 Best Selling Items on Etsy
Etsy continues to thrive as a marketplace for unique, handmade, and vintage products. Whether you're looking for personalized gifts, home decor, or custom fashion, Etsy offers a diverse range of best-selling items that cater to every taste. In this list, we highlight the top 25 products that are dominating the Etsy marketplace in 2025. From custom jewelry and personalized mugs to vintage clothing and eco-friendly home goods, discover the trending items that are capturing the attention of buyers worldwide. Whether you’re a buyer searching for the perfect gift or a seller seeking inspiration for your shop, these top-selling products offer valuable insight into what’s popular on Etsy right now.
1. Personalized Jewelry
Personalized jewelry, such as custom name necklaces, engraved rings, and birthstone bracelets, remains one of the top-selling categories on Etsy. Shoppers love adding a personal touch to their accessories, whether it’s for themselves or as a thoughtful gift for a loved one. These items are ideal for special occasions such as birthdays, weddings, and anniversaries. Custom jewelry allows for endless creativity and sentimental value, making it a perennial favorite among buyers on Etsy.
2. Custom Mugs
Custom mugs are a staple on Etsy, especially those featuring personalized names, funny quotes, or special messages. These mugs are popular gifts for a variety of occasions, including birthdays, holidays, and special events. The ability to personalize the design makes them both a practical and meaningful item. Whether used at home or the office, custom mugs offer a unique touch that mass-produced mugs cannot match.
3. Handmade Candles
Handmade candles continue to be a top seller on Etsy, with buyers looking for unique scents and eco-friendly ingredients like soy wax. Sellers often offer a wide range of fragrance options, from floral to woodsy, to cater to various preferences. These candles are not only popular as home decor but also as gifts for holidays, birthdays, or other celebrations. The ability to personalize labels or create custom scents adds to their appeal.
4. Digital Downloads
Digital downloads, including printable planners, art prints, templates, and invitations, have become a huge success on Etsy. Buyers enjoy the instant gratification of downloading these items immediately after purchase, and they are often highly customizable. Sellers benefit from the fact that once these items are created, they can be sold infinitely without any additional production or shipping costs, making them a low-overhead and highly profitable option.
5. Vintage Clothing
Vintage clothing, especially items from the '90s and early 2000s, has seen a resurgence in popularity. Etsy provides a platform for sellers to offer unique, one-of-a-kind clothing that’s hard to find in mainstream stores. From retro denim jackets to vintage band t-shirts, these items appeal to those who value individuality and sustainability. The desire for sustainable fashion and the charm of vintage items make this category a consistent top seller.
6. Home Decor
Home decor items such as personalized wall art, custom pillows, and handmade vases are always in demand on Etsy. Shoppers flock to Etsy for items that add a personal touch to their living spaces, and the customization options make these products even more appealing. Whether it’s a custom-made throw pillow with a family’s initials or a hand-painted canvas, these unique home decor items allow buyers to express their style and personality in their homes.
7. Wedding Accessories
Wedding accessories, including custom wedding invitations, bridal veils, and personalized decor, are a big draw on Etsy. Couples looking for unique and meaningful items for their big day turn to Etsy for one-of-a-kind creations that can’t be found in traditional wedding stores. Custom wedding favors, invitations, and decorations allow for a personalized experience that makes weddings even more special.
8. Baby and Children’s Clothing
Personalized baby onesies, custom t-shirts, and unique outfits for children are consistently best sellers on Etsy. Parents love buying personalized clothing for their little ones, whether it's for everyday wear or special occasions. These items make for thoughtful gifts, especially when customized with names, birthdates, or cute designs. Sellers who offer high-quality, unique baby and children’s clothing continue to see great success on Etsy.
9. Personalized T-shirts
Custom t-shirts with graphic designs, funny quotes, or personalized messages are consistently among the best-sellers on Etsy. These t-shirts are perfect for a variety of occasions, such as family reunions, birthdays, or casual wear. The ability to personalize the design makes them a popular choice for those looking to create something unique and memorable, and they appeal to a wide range of buyers.
10. Tote Bags
Tote bags, especially those with custom designs or eco-friendly materials, are one of the most popular items on Etsy. Buyers love the combination of functionality and style that tote bags offer. Whether used for grocery shopping, carrying books, or as a daily accessory, tote bags can be easily personalized with graphics, quotes, or designs. Their versatility and wide appeal make them a go-to item for both buyers and sellers.
11. Handmade Soaps
Handmade soaps made from natural ingredients like olive oil, shea butter, and essential oils have seen increasing demand as consumers move towards more eco-friendly and skin-friendly products. These artisanal soaps come in a variety of scents and often feature unique designs or moisturizing properties. Many buyers seek these handmade soaps as a more natural alternative to mass-produced, chemical-laden options.
12. Art Prints
Custom and downloadable art prints continue to be popular for home decor. Whether it’s abstract artwork, inspirational quotes, or unique illustrations, art prints are highly customizable and make great gifts or additions to any home. Etsy is a haven for independent artists looking to sell their work, and buyers appreciate the variety and originality that comes with purchasing art directly from the artist.
13. Custom Phone Cases
Custom phone cases, which allow for personalized designs, monograms, or artwork, are a popular choice on Etsy. These cases offer both style and protection for smartphones, and they appeal to buyers looking for something unique or personalized. Sellers often offer a wide range of design options, including custom photos, logos, or artwork, making them a versatile and top-selling item.
14. Pet Accessories
Pet accessories like personalized pet collars, pet tags, and even pet clothing are among the best-selling items on Etsy. Pet owners love to pamper their furry friends with custom items that add a personal touch. Whether it's a custom collar with their pet's name or a hand-knitted sweater, Etsy provides a platform for pet owners to find unique and high-quality accessories for their pets.
15. Craft Supplies
Craft supplies such as beads, yarn, fabric, and scrapbooking materials are popular on Etsy due to the growing demand for DIY projects. Shoppers often turn to Etsy for unique or hard-to-find crafting materials that aren't available in large retail stores. The platform is a haven for creators who are looking for specialized supplies to make their own jewelry, clothing, or artwork.
16. Personalized Stationery
Custom stationery, such as personalized notebooks, planners, and greeting cards, is a favorite among Etsy shoppers. People love to have stationery that reflects their personality, whether it’s for personal use or as a gift. Customizable planners and journals, in particular, allow buyers to create a functional yet personal item that helps them stay organized in style.
17. Custom Blankets
Personalized blankets, especially fleece or photo blankets, are highly sought after on Etsy. These cozy items often feature custom text or images, making them great for gifting or as keepsakes. Whether it’s a blanket with family photos or a special message, custom blankets continue to be one of the top sellers during holidays and special occasions.
18. Handcrafted Leather Goods
Leather wallets, belts, and bags made by skilled artisans are consistently top sellers on Etsy. The quality and craftsmanship of handmade leather goods are what attract buyers, as these items are often more durable and unique than mass-produced alternatives. Custom engraving options make these items even more personal and special.
19. Fitness Gear
With the rise of health-conscious consumers, personalized fitness gear such as yoga mats, gym bags, and resistance bands have become best-sellers on Etsy. These products appeal to individuals looking to personalize their fitness routines, and many sellers offer custom designs or monograms for a more tailored experience.
20. Custom Embroidered Items
Embroidered items, such as custom hats, shirts, towels, and blankets, are extremely popular on Etsy. The intricate stitching and ability to add names, logos, or designs make these items perfect for gifts, corporate promotions, or personal use. Hand-embroidered products add a level of craftsmanship that buyers value.
21. Home Fragrance Products
Essential oil diffusers, incense holders, and handmade candles with unique scents are popular on Etsy. Buyers love home fragrance items that enhance the atmosphere of their homes and promote relaxation. Many Etsy sellers specialize in eco-friendly, non-toxic home fragrances, which align with the growing consumer desire for natural products.
22. Gardening Tools and Decor
With a growing interest in home gardening, Etsy sellers offering unique garden tools, decorative planters, and custom garden markers have seen success. These products appeal to individuals looking to add a personal touch to their gardens, whether they’re growing flowers, vegetables, or herbs.
23. Custom Christmas Ornaments
Personalized Christmas ornaments are among the best-selling holiday items on Etsy. These ornaments, often customized with names, dates, or special messages, make meaningful gifts and keepsakes. Etsy shoppers enjoy the ability to find one-of-a-kind ornaments that can commemorate important life events or add a personal touch to their holiday celebrations.
24. Clocks
Decorative wall clocks with unique designs are popular among Etsy buyers. Whether they are vintage-style clocks, modern minimalist pieces, or custom-designed timepieces, these items serve as both functional and decorative pieces for the home. Customizable options like personalized family clocks or themed designs also contribute to their popularity.
25. Scarves and Shawls
Handmade scarves and shawls made from natural fibers such as wool and cotton remain best sellers, especially during the colder months. These accessories provide warmth and comfort while allowing buyers to express their personal style. Unique patterns, colors, and textures make these products perfect for gifts or personal use.
Tips to Identify Profitable Etsy Products
Identifying profitable products on Etsy is crucial for sellers who want to stay competitive and build a successful business. The marketplace is vast, with millions of products, and while there is enormous potential, not all items will yield high profits. To successfully tap into Etsy's potential, you need to understand key metrics and utilize tools that can help you make data-driven decisions. In this section, we’ll explore the best strategies to identify profitable Etsy products.
Key Metrics to Consider
When evaluating the profitability of products on Etsy, it's important to look at several key metrics that can help you assess demand, competition, and potential profitability. Here are the most important metrics to consider:
1. Sales Volume
The number of sales a product has made can be a strong indicator of its popularity and profitability. Look for products that have consistent sales over time, rather than one-time spikes. High sales volume suggests that there is demand for the product, and it may continue to generate revenue.
2. Customer Reviews and Ratings
Customer reviews not only reflect the quality of the product but also give insight into its demand. Products with high ratings and positive reviews are more likely to be profitable because customers are satisfied and likely to recommend the product to others. Pay attention to the types of feedback being left—detailed reviews with high ratings usually indicate a quality product with potential for repeat sales.
3. Pricing and Profit Margins
The pricing of the product plays a major role in profitability. You need to ensure that the price point is competitive within the market but also high enough to cover your costs and leave room for a profit margin. Calculate your cost of goods sold (COGS), including materials, labor, and shipping, and ensure that the selling price leaves enough margin for a reasonable profit after expenses.
4. Competition
Assessing competition is key to identifying profitable products. If a product has a lot of competition but low sales, it may be saturated, making it harder to stand out. Conversely, if there is little competition and decent demand, you may have a unique opportunity. Use Etsy’s search function to see how many similar products exist and their pricing strategies.
5. Seasonal Trends
Some products on Etsy are seasonal, such as Christmas ornaments or summer apparel. Understanding seasonal trends is important for identifying products that can bring in consistent revenue during peak times. You can use Google Trends or Etsy’s search data to track seasonal product performance and predict when certain items will be in demand.
Tools to Help You Find Winning Products
To make informed decisions about what to sell on Etsy, using the right tools is essential. Several platforms and tools can help you find profitable products by providing insights into sales data, trends, and competition. Here are some tools that can help you identify winning products on Etsy:
1. Etsy’s Search Bar and Filters
The search bar and filters on Etsy’s homepage allow you to search for trending products and explore categories. By typing in keywords relevant to your niche, you can observe what products are frequently appearing in search results and gaining traction. This gives you a good idea of what customers are interested in and what’s currently popular on the platform.
2. EtsyRank (eRank)
EtsyRank, now known as eRank, is a tool designed to help Etsy sellers optimize their shops and identify profitable products. It provides valuable information such as keyword rankings, search volume, competition analysis, and trending products. eRank also offers detailed analytics on top-selling products in your category, helping you spot emerging trends and make data-driven decisions.
3. Spocket
If you’re dropshipping on Etsy, Spocket is a great tool to help you find suppliers for high-quality products with faster shipping times. Spocket integrates seamlessly with Etsy and helps you identify trending products in various categories. It provides access to suppliers from the US, EU, and other regions, ensuring that you can offer fast and reliable shipping to your customers.
4. Google Trends
Google Trends is a free tool that allows you to track the popularity of search terms over time. By entering keywords related to products you’re considering selling, you can determine if there’s growing interest or if the demand for a product is seasonal. Google Trends helps you identify market shifts and seasonal spikes, giving you an edge when selecting profitable products.
5. DropshipTool
There are also free dropshipping tools like DropshipTool that help you find winning products. Many of these tools offer free trials, allowing you to test their features before deciding if you want to upgrade. DropshipTool, for example, helps you analyze product performance across different platforms, making it easier to pick the right products for your store.
Conclusion
The top-selling items on Etsy in 2025 showcase the platform’s unique blend of creativity, personalization, and craftsmanship. From custom jewelry and personalized home decor to vintage clothing and handmade candles, these products cater to diverse tastes and trends. Whether you're a buyer looking for one-of-a-kind gifts or a seller aiming to tap into profitable niches, understanding these popular items can help you succeed on Etsy. Stay ahead of the curve by offering high-quality, unique products that resonate with Etsy’s passionate community of buyers and makers.
