Best Marketplaces to Sell Online in 2025

In 2025, choosing the best online selling platforms is essential for success in the ever-evolving e-commerce landscape. Whether you're a creative entrepreneur, a dropshipper, or someone looking to build a custom store, finding the right marketplace can make a world of difference. Platforms like Etsy cater to unique handmade and vintage products, while Shopify gives you complete control over your store.

When deciding where to sell online and make money online, it's important to consider your product type and target audience. With the right marketplace, you can streamline your selling process and boost your e-commerce success. In this blog, we’ll explore the top online selling sites and give you the tools you need to thrive in 2025’s competitive market.

What are Online Marketplaces?

Online marketplaces are digital platforms that allow businesses to showcase and sell products directly to consumers. These platforms act as intermediaries, allowing sellers to list their goods and buyers to find what they are looking for easily. Well-known examples include Etsy, Amazon, eBay, and Shopify. By leveraging these platforms, sellers don’t need to worry about the complexities of setting up an independent e-commerce website or driving traffic to it. They gain access to a large customer base right from the start.

Why Are Online Marketplaces Significant?

Online marketplaces are crucial for sellers for several reasons:

• Built-in Customer Base: Marketplaces attract millions of customers daily, offering an instant audience for your products.
• Lower Startup Costs: Sellers don’t need to create their own e-commerce site, reducing upfront investments.
• Streamlined Selling Process: Platforms like Shopify and Etsy offer integrated tools for managing inventory, orders, and payments, simplifying day-to-day operations.
• E-commerce Success: These platforms are designed to support online business growth with marketing, advertising, and sales optimization tools.
• Access to Dropshipping: Many marketplaces are compatible with dropshipping suppliers, allowing you to sell without handling inventory.
• Easy to Scale: As your business grows, these platforms offer various tools to help you scale quickly and efficiently.

Top Marketplaces to Sell Products Online in 2025

In 2025, many platforms offer unique benefits for sellers looking to expand their reach and grow their business. From dropshipping to handmade goods, online marketplaces provide a diverse array of options to sell products easily and effectively. These platforms offer a customer base, marketing tools, and seamless payment processing to help you succeed. Here’s an overview of the top online selling sites for 2025 and how they can benefit your online business.

1. Spocket: Best for Dropshipping

If you're looking to grow your Etsy or Shopify store quickly, Spocket is one of the best dropshipping suppliers available. It offers access to high-quality products and fast shipping, which is essential for improving customer satisfaction and growing your store. Spocket integrates seamlessly with Shopify and other e-commerce platforms, making it easy to manage orders and inventory from a single platform.

Features

• Fast Shipping from suppliers located in the US and EU.
• Easy integration with Shopify and other e-commerce sites.
• High-quality products from trusted suppliers.
• No inventory upfront costs, ideal for new sellers.

Spocket Pricing

• Free plan available for 14 days.
• Paid plans start at $39.99/month for full access.

Why Choose Spocket: Spocket allows you to scale your online business rapidly without worrying about inventory. It provides access to high-demand products and integrates well with dropshipping platforms.

2. Etsy: Best for Handmade and Unique Products

Etsy is a standout online selling platform, especially for those focused on handmade, vintage, or unique products. If your store offers custom-designed jewelry, art prints, or vintage clothing, Etsy is the go-to marketplace. With millions of buyers looking for one-of-a-kind items, Etsy gives your products direct exposure to a highly engaged audience.

Features

• Specializes in handmade, vintage, and unique products.
• Provides customizable store options and marketing tools.
• Etsy Ads and SEO tools to boost visibility.
• Buyer protection and a trusted payment system.

 Etsy Fees

• Listing Fees: $0.20 per item.
• Transaction Fees: 5% of the sale price.
• Payment Processing Fees: 3% + $0.25 per order.

Why Choose Etsy: Etsy is perfect for artisans and creators. It provides ecommerce success for those selling popular products in niche markets, such as custom clothing or handmade decor. If you're selling on Etsy, focusing on creating a strong brand presence can lead to significant sales growth.

3. Amazon: Best for Mass Market Products

If you want to reach a global audience and sell a wide range of products, Amazon is one of the best online selling platforms available. With millions of customers browsing Amazon daily, it offers unparalleled visibility for mass market products. Whether you’re selling electronics, clothing, or household items, Amazon can help you grow your business quickly. It’s perfect for those looking to scale and tap into a massive customer base without worrying about building traffic from scratch.

Features

• Massive Reach: Millions of active buyers globally.
• Fulfillment by Amazon (FBA): Convenient storage, packing, and shipping services.
• Prime Membership: Access to Amazon Prime customers who value fast shipping.
• Branding and Marketing Tools: Sponsored ads and enhanced brand content.

Amazon Fees

• Selling Fee: 15% commission on most products.
• FBA Fees: Fees vary based on size and weight, typically starting at $2.50 per item.
• Subscription Fee: $39.99/month for professional sellers.

Why Choose Amazon: Selling on Amazon provides access to a massive, engaged audience, allowing you to quickly tap into global markets and grow your online business. While fees are involved, Amazon’s vast network and e-commerce success make it a great option for those who want to sell top-selling items at scale.

4. Shopify: Best for Building Your Own Online Store

For entrepreneurs who want full control over their brand and sales process, Shopify is one of the best online selling sites to consider. Shopify enables you to create a personalized online store that matches your brand, giving you complete autonomy over product presentation, pricing, and customer experience. Whether you want to dropship or manage inventory, Shopify offers flexible solutions to fit your business model.

Features

• Customizable Store Design: Choose from a wide range of templates or build your own design.
• Integrated Payment Gateway: Seamless checkout process with multiple payment options.
• Dropshipping Integration: Easy connection with dropshipping suppliers.
• Marketing Tools: Built-in SEO, email marketing, and social media integration.
• Mobile Friendly: Manage your store on the go with the Shopify app.

Shopify Pricing

• Basic Plan: $29/month.
• Shopify Plan: $79/month (additional features like reporting).
• Advanced Plan: $299/month (best for larger businesses).
• Transaction Fees: 2.9% + 30¢ per online credit card transaction.

Why Choose Shopify: Shopify gives you the freedom to build a unique ecommerce store, manage your products, and customize the customer journey. It’s ideal for those wanting a personalized brand and flexibility in business growth. If you're looking for control, Shopify is one of the top online selling platforms to scale your business effectively.

5. Walmart: Great for Reaching Large Audiences

Walmart offers sellers the opportunity to tap into a massive audience with its trusted brand and extensive customer base. It’s an excellent choice if you want to sell best products at a larger scale. Whether you’re looking to sell physical goods or dropshipping products, Walmart Marketplace can help you expand your reach.

Features:

• Large Customer Base: Millions of Walmart customers are already searching for products.
• Multichannel Selling: Integrates with Walmart’s website and mobile app.
• Fulfillment by Walmart: Take advantage of Walmart’s fulfillment services for easier shipping and handling.
• Product Listings: Create product listings similar to those on Amazon, benefiting from detailed descriptions and high visibility.

Walmart Pricing

• Referral Fees: Typically range from 5% to 20%, depending on the product category.
• Subscription Fee: No upfront fees, but Walmart takes a percentage per sale.
• Fulfillment Fees: Varies based on the size and weight of the products.

Why Choose Walmart: Walmart is an ideal platform for those who want to reach large audiences with minimal setup costs. By selling on Walmart, you tap into a trusted marketplace, allowing for e-commerce success without the heavy competition of larger platforms like Amazon.

6. eBay: Best for Auctions and Used Goods

eBay has long been a top choice for sellers looking to sell used goods, vintage items, or run auctions. Known for its community-driven marketplace, eBay provides a platform for both individuals and businesses to sell new and second-hand products. It’s especially ideal for liquidating products or offering unique items.

Features:

• Auction-Style Listings: Allows sellers to list products for bidding, creating a dynamic marketplace.
• Wide Product Range: Sell anything from new items to used goods, collectibles, or rare products.
• Global Reach: Access to customers worldwide, allowing for international sales.
• Mobile-Friendly: Easy access to eBay’s platform via mobile apps.

eBay Fees:

• Listing Fee: eBay offers up to 50 free listings per month; after that, a small fee applies.
• Final Value Fee: eBay charges around 10-12% based on the selling price.
• PayPal Fee: 2.9% + 30¢ per transaction (if using PayPal as a payment method).

Why Choose eBay: eBay is perfect for auctions, second-hand goods, and unique items. With low listing fees and a wide reach, it’s a fantastic marketplace to start selling, especially for those who have items that might not be suited for more traditional platforms like Amazon or Walmart.

7. AliExpress: Best for Dropshipping

AliExpress Dropshipping is one of the most popular dropshipping platforms and a go-to choice for online sellers looking to source affordable products for their stores. With its massive product catalog and direct access to suppliers, AliExpress makes it easy for entrepreneurs to start their online business with minimal upfront costs. If you're interested in dropshipping, AliExpress is a solid option for sourcing products at low prices.

Features:

• Wide Product Selection: Thousands of categories ranging from fashion, electronics, home goods, and more.
• Low Wholesale Prices: Affordable products that allow you to make profits with your Etsy or Shopify store.
• Global Shipping: Ships to many countries with various shipping options.
• Easy Integration: Easily connects with Shopify or eBay, making product management seamless.

Pricing/Fees

• No Listing Fees: AliExpress does not charge upfront for listing products.
• Product Costs: Products are typically priced at low wholesale prices.
• Shipping Costs: Shipping fees vary by supplier and location.

Why Choose AliExpress: For anyone looking to start dropshipping without investing heavily in inventory, AliExpress offers a low-risk, cost-effective solution. It provides access to a large variety of products and dropshipping suppliers, making it a great option for growing your online business.

8. Poshmark: Best for Fashion and Accessories

Poshmark is a fashion-focused marketplace that specializes in selling clothing, shoes, and accessories. If you're passionate about fashion and want to tap into a market of fashion-conscious buyers, Poshmark is an ideal platform. It allows you to list new and second-hand fashion items, making it great for both boutique owners and those looking to sell pre-loved fashion.

Features:

• Fashion-Centric Marketplace: A platform dedicated to fashion, making it easy to target buyers interested in clothing and accessories.
• Social Selling: Poshmark has a built-in social aspect where sellers and buyers can follow each other, making it a great platform for building brand loyalty.
• Poshmark Parties: Sellers can join themed events, increasing exposure to potential customers.
• Secure Payments: Secure transactions through Poshmark's platform.

Poshmark Fees:

• Listing Fees: Free to list items, but Poshmark takes a commission from each sale.
• Selling Fees: 20% commission for sales over $15, and a flat fee of $2.95 for sales under $15.

Why Choose Poshmark: Poshmark is perfect for fashion lovers and sellers who want to focus on clothing and accessories. With its easy-to-use platform and strong community, Poshmark offers a great opportunity for those looking to grow their fashion business.

9. Facebook Marketplace: Best for Local Selling

Facebook Marketplace is a fantastic platform for local selling. It allows sellers to connect with buyers in their immediate community. Whether you're selling furniture, electronics, or handmade goods, Facebook Marketplace makes it easy to arrange local meetups and quick transactions. The platform is simple to use and gives you access to a wide audience within your area.

Features:

• Free Listings: You can list products for free, which is great for sellers on a budget.
• Local Reach: Connect with buyers in your local area for quick transactions.
• Social Integration: Facebook Marketplace is integrated into Facebook, allowing you to leverage your existing social connections.
• Easy Communication: Messaging is built-in, making it simple to negotiate and arrange sales.

Facebook Marketplace Fees:

• No Listing Fees: Listing products is free on Facebook Marketplace.
• Fees: No fees for selling in the local market. If you choose to ship your items, Facebook takes a small fee of 10% of the sale price as a processing fee for the transaction.

Why Choose Facebook Marketplace: For those looking to sell locally, Facebook Marketplace is a perfect choice. It's simple to use, free to list, and offers the ability to interact directly with buyers in your area.

10. Rakuten: Best for Selling in Japan

Rakuten is a leading online marketplace in Japan, offering sellers an opportunity to tap into a vast, tech-savvy consumer base. If you're looking to expand into the Asian market, Rakuten is an excellent choice. It supports various categories, from electronics to fashion, and provides an easy entry point for international sellers wanting to reach Japanese consumers.

Features:

• Wide Product Categories: Rakuten supports a variety of categories including fashion, electronics, beauty products, and more.
• Global Reach: It's one of Japan's most trusted online marketplaces, giving you access to millions of potential customers.
• Customizable Storefronts: Sellers can customize their storefronts to create a unique shopping experience for customers.

Rakuten Fees:

• Registration Fees: Rakuten charges a registration fee of approx 552 USD
• Commission: Rakuten takes a percentage of each sale, depending on the product category.
• Monthly Fees: There is a monthly fee of approx 460 USD..

Why Choose Rakuten: Rakuten is perfect for those looking to break into the Japanese market. With its huge customer base and ecommerce features, Rakuten can help you grow your online business in Asia.

How to Choose the Right Marketplace to Sell Your Products

Choosing the right marketplace to sell your products is a key step in growing your online business. Several factors come into play, from fees to customer reach. Each marketplace has its strengths, and it's important to choose one that aligns with your goals. Here’s how you can make an informed decision.

1. Open Marketplaces vs. Private Marketplaces

Open marketplaces like Etsy and Amazon offer a large, built-in customer base. They allow you to list your products without needing to build a website from scratch. These platforms are ideal for beginners, as they handle many logistics like payment processing and marketing.

On the other hand, private marketplaces like Shopify give you more control. You create and manage your own store, which means you can build a unique brand and sell any type of product you want. While you need to drive traffic to your store, this setup allows for more flexibility and branding opportunities.

Choosing between an open marketplace and a private one depends on how much control you want over your business and how involved you want to be in attracting customers.

2. What to Look for in Marketplace Fees and Pricing

Every marketplace charges different fees. Some marketplaces charge listing fees per product, while others charge commission fees on each sale. For example, Etsy charges around 5% per sale, and Shopify has a monthly fee plus transaction fees. It's important to factor these costs into your pricing strategy.

Payment processing fees also apply on most platforms, including PayPal fees or credit card fees, which can add up over time. Be sure to evaluate how each platform’s fee structure will impact your profits before choosing the right one.

Consider these fees to ensure you can set competitive prices while maintaining healthy profit margins.

3. Customer Base and Traffic Volume

Different marketplaces attract different audiences. For example, Etsy focuses on handmade and unique products, while Amazon attracts a broader audience for a variety of products. Shopify allows you to target your specific audience but requires you to drive traffic on your own.

Before committing, consider the traffic volume and customer demographics of each platform. A large audience is important, but it should align with your product type. Researching who visits these platforms can help you choose one with the right audience for your products.

Benefits of Selling on Online Marketplaces

Selling on online marketplaces is an excellent strategy for e-commerce success. These platforms make it easy for businesses to thrive without the need for heavy investment in infrastructure. Here’s why you should consider it:

1. Fast Setup and Established Programs

• Quick Launch: Start selling within days, without needing to build a website or set up complex systems.
• Built-in Seller Programs: Use tools for product listing, payment processing, and shipping management.
• No Technical Hassle: Focus on products and marketing, not web development or hosting.
• Customer Support: Marketplaces often offer responsive support to help with any issues.

2. Access to a Large Customer Base

• Massive Exposure: Access millions of potential buyers on platforms like Amazon, Etsy, or eBay.
• Global Reach: Sell to customers worldwide without additional effort or resources.
• Increased Visibility: Marketplace algorithms help place your products in front of interested buyers.
• Targeted Marketing: Many platforms have in-built tools to help promote your products to the right audience.

3. Simplified Logistics

• Integrated Shipping Solutions: Use built-in shipping features for streamlined order fulfillment.
• Global Shipping Networks: Tap into the marketplaces’ global logistics, offering international shipping options at competitive rates.
• Automation: Automate much of the order processing, from receipt to dispatch.

Marketing Your Products on Marketplaces

Selling your products online is only part of the equation. To truly succeed, you need to market your products on the right online selling sites actively. Here’s how you can effectively boost your visibility and sales:

1. Use Paid Advertising

Paid advertising can significantly boost your visibility on platforms like Etsy and Amazon. These platforms offer advertising programs that allow you to reach more customers.

• Etsy ads: Promote your products directly in search results and related listings.
• Amazon sponsored products: Push your products to the top of Amazon search results.
• Targeting Options: These platforms allow you to target specific audiences based on their behavior, interests, and purchase history.

2. Optimize Product Listings for Search

Optimizing your product listings is crucial to stand out in crowded marketplaces. Use these strategies:

• Keyword Optimization: Use the right keywords in your titles, descriptions, and tags to ensure your products show up in relevant searches.
• High-Quality Images: Product photos are a key decision factor for buyers. Make sure your images are clear and high-quality, and show your products from multiple angles.
• Clear and Compelling Descriptions: Provide concise, detailed descriptions of your product’s benefits. Highlight its unique features and any special value propositions to convert visitors into buyers.

Important Factors to Consider Before Selling Online

Before diving into any e-commerce marketplace, make sure to consider these essential factors to ensure success.

1. Marketplace Traffic and Popularity

The traffic a marketplace receives plays a big role in your success. Here's what to assess:

• High Traffic = More Potential Customers: Popular platforms like Amazon and Etsy attract millions of visitors daily, offering greater visibility for your products.
• Target Audience: Make sure the marketplace’s audience aligns with your product and business goals. For example, Etsy is great for handmade and vintage items, while Amazon is ideal for mass market goods.

Choosing the right marketplace ensures your product reaches the right customer base.

2. Understanding Marketplace Rules and Regulations

Each marketplace has its own set of rules. These rules affect what you can sell, how you list products, and how you manage sales. Here’s why understanding them matters:

• Avoid Penalties: Failing to follow platform rules can result in penalties or account suspension.
• Compliance: Make sure your product complies with marketplace regulations regarding branding, product quality, and shipping practices.
• Fees and Policies: Understand the marketplace’s fees, payment policies, and any restrictions on product types.

Conclusion

In 2025, choosing the right marketplace and supplier for your online business is essential for long-term success. Spocket stands out as one of the most preferred dropshipping platforms for Etsy and Shopify sellers, offering a wide range of high-quality products and fast shipping. By using Spocket, you can streamline your inventory management, provide excellent customer service, and focus on growing your business without the hassle of managing physical stock. If you’re looking to scale your online business and sell in-demand products with minimal risk, Spocket is the ideal choice for 2025.