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Amazon product research tool

Top 9 Amazon Product Research Tool

Ashutosh Ranjan

Do you want to grow your Amazon FBA business without breaking the bank? Whether you're an ambitious e-commerce entrepreneur looking to get into Fulfillment by Amazon (FBA) or an existing seller looking to improve your competitive edge, you've come to the perfect spot! Navigating the Amazon marketplace can be difficult due to its large selection of products, tough competition, and ever-changing trends. To succeed, you must make data-driven decisions, which is where thorough product research comes in.

In this comprehensive article, we will look at the best free Amazon product research tools developed exclusively for FBA sellers. 

Before diving into the list of tools, let’s first understand What is an Amazon Product Research Tool, how it works, and why FBA sellers need them.

What is an Amazon Product Research Tool?

An Amazon product research tool is a strong software application or online service that helps Amazon merchants locate profitable things to offer. It works like your personal assistant, providing important data and insights about the following:

Products: What's popular and what isn't.

Market Trends: Which direction is the market headed?

Competitor Analysis: Who you're up against and how they're doing.

Pricing: Determine the ideal price points to optimize your revenues.

How does Amazon's Product Research Tool work?

These tools collect and analyze data from Amazon and other sources, and then provide it in an understandable format. They often include characteristics like:

Sales Estimates: They forecast sales figures for specific products or categories.

Demand Analysis: Give information about how frequently products are searched for and purchased.

Keyword Research: They identify the most relevant and effective keywords for product listings.

Price Tracking: Price tracking is the systematic observation of price movements and patterns over time.

Top Free Amazon Product Research Tools for FBA Sellers in 2024

Now, you have understood what an Amazon product research tool is and how it is going to help you boost your Amazon store sales. Here is a curated list of the best free Amazon product research tools for FBA sellers that you will need in 2024

1. Jungle Scout

Jungle Scout is a comprehensive package of tools for Amazon sellers to locate profitable products, optimize their listings, and grow their businesses. It has a variety of functions for simplifying product research, analyzing market trends, and tracking rivals. 

Jungle Scout Amazon Product Research Tool

Let's look at its essential features, benefits, and cons:


  • Product Database: Access to a large database of Amazon products, along with extensive filters for simple product discovery.
  • Product Tracker: Monitor product performance parameters like sales, pricing, and inventory levels over time.
  • Opportunity Score: Determines the potential profitability of a product based on demand, competition, and listing quality.
  • Keyword Research: Use keyword research to find high-volume, low-competition keywords for product listings.
  • Sales Analytics: Understand sales patterns, revenue predictions, and historical data for certain goods or categories.
  • Competitor Analysis: Examine competitor items to better understand their sales performance, pricing methods, and keyword ranking.
  • Supplier Database: Discover reliable suppliers for product sourcing, including contact information and user feedback.


  • Comprehensive Data: Provides a diverse set of data points and metrics to help you make informed decisions about product research and listings.
  • Ease of Use: Its simple interface and user-friendly tools make it suitable for both new and seasoned sellers.
  • Reliable forecasts: Provides consistent sales forecasts, revenue projections, and keyword data to help drive product selection and strategy.
  • Integration: It integrates seamlessly with Amazon Seller Central, allowing you to obtain data directly from the platform.
  • Customer Support: A responsive customer support team is accessible to help with any concerns or questions.


  • Jungle Scout provides a free Chrome extension with limited functions, but its complete range of tools requires a premium subscription, which may be prohibitively expensive for some merchants.
  • Some features may take some time to learn and efficiently use, particularly for beginners.
  • As one of the major Amazon product research tools, Jungle Scout competes with other similar platforms, each with its own set of features and pricing.

2. Helium 10

Helium 10 is a comprehensive suite of tools designed to assist Amazon sellers with all elements of their business, including product research, listing optimization, and keyword tracking. While Helium 10 offers a variety of subscription plans, it also provides a free version with a number of important features for FBA sellers. 

Helium 10 Amazon Product Research Tool

Here is a list of free features offered by Helium 10.


  • Xray: It is a product research tool that delivers detailed information about product sales, revenue, reviews, and more directly from the Amazon product page.
  • Black Box (Limited): A comprehensive product research tool that assists sellers in finding profitable products based on a variety of criteria such as category, price, and sales volume.
  • Trendster: It is a tool for analyzing how products perform over time and identifying seasonal trends.
  • Magnet (Limited): A keyword research tool that provides term suggestions and search volume information.
  • Cerebro (Limited): A reverse ASIN lookup tool for determining which keywords competitors are ranking for.


  • Comprehensive Toolset: Even in the free version, Helium 10 provides a wide range of tools for product research and keyword optimization.
  • Ease of Use: The interface is user-friendly and intuitive, making it suitable for both new and seasoned sellers.
  • Reliable Data: Provides accurate and up-to-date information, which is essential for making sound judgments.
  • Trend Analysis: Tools like Trendster can help you identify market patterns and seasonality, which is useful for planning product launches and promotions.


  • Limited Access: The free edition has limited usage and access to some functions, limiting full investigation and analysis.
  • Upselling: Users are constantly urged to subscribe to a paid plan, which might feel obtrusive.

3. Seller App

SellerApp's free edition provides a valuable collection of tools for Amazon FBA sellers, particularly those who are just getting started or want to undertake basic product research and keyword optimization without investing money in a paid subscription. Product ideas, keyword research, product profitability calculator, and product sourcing are all useful elements for product selection and listing improvement.

SellerApp Amazon Product Research Tool


  • Product Ideas: It generates product ideas based on trends and demand, assisting merchants in finding profitable products through market data analysis and the identification of high-potential items.
  • Keyword Research: It provides keyword ideas and search volume data, which help sellers optimize their product listings.
  • Product profitability calculator: It estimates prospective profit margins for a product by factoring in expenditures such as Amazon fees, delivery, and the cost of items.
  • Product Sourcing: It provides insights and recommendations for sourcing products and assists sellers in finding dependable suppliers and estimating sourcing expenses.


  • Interactive User Interface: SellerApp offers a straightforward and easy-to-navigate design, making it suitable for both new and seasoned sellers.
  • Comprehensive Data: Even the free edition has useful information and insights that can help sellers make informed decisions.
  • Profitability Insights: The product profitability calculator is very helpful for determining prospective profit margins and making cost-effective selections.
  • Keyword Optimization: Free keyword research tools can help you increase product listings and search visibility on Amazon.


  • The free edition has limited functionality and usage limitations, making it insufficient for in-depth product study and analysis.
  • Many additional capabilities, such as detailed competitor research and substantial sales data, are only available in subscription programs.

4. AmzScout

AMZScout is a popular tool used by Amazon sellers for product research and market analysis. It has a number of tools that assist merchants in selecting successful products, assessing market trends, and improving their listings. While AMZScout has expensive plans with advanced features, it also offers a free version with a number of valuable tools for FBA sellers.

AMZScout Product Research Tool


  • AMZScout Chrome Extension (Free Version): This is a browser extension that displays product information directly on Amazon product pages.
  • AMZScout Keyword Explorer (Free Version): This keyword research tool assists merchants in finding appropriate keywords while also providing term suggestions, search volume, and competition data.
  • AMZScout Sales Estimator: This online application calculates monthly sales for any product based on its Amazon Best Seller Rank (BSR).


  • User-Friendly Interface: The tools are simple to use and accessible, making them ideal for both new and seasoned sellers.
  • On-Page Data: The Chrome extension displays crucial product data directly on the Amazon product page, allowing for easy analysis.
  • Keyword Insights: The Keyword Explorer tool assists sellers in optimizing their listings by generating relevant term ideas and search volume data.
  • Sales Estimation: The Sales Estimator tool provides an estimate of a product's sales potential, allowing for better decision-making.


  • AMZScout's free edition has reduced capability when compared to commercial services. Advanced capabilities and in-depth analytics are restricted.
  • While free tools might provide useful information, it may not be as precise or thorough as commercial versions.
  • The number of queries or data points available in the free edition may be limited, making it difficult to do in-depth research.

5. Keepa

Keepa's free features are extremely useful for Amazon FBA sellers, notably for pricing tracking and sales rank research. The ability to track past price data and establish availability alerts enables sellers to make informed decisions and take advantage of market opportunities. Its user-friendly interface and extensive statistics make it an invaluable resource for both new and seasoned dealers.

Keepa Amazon Product Research Tool


  • Price History Charts: Monitor price changes over time, including Amazon's, third-party, and used pricing. Identify price trends and volatility.
  • Sales Rank Tracking: It analyzes the sales rank history of products and helps understand how a product's popularity varies over time.
  • Availability Alerts: It tells you when a product's price reduces or it returns to stock.
  • Product Finder: It helps you search products based on specified parameters like category, price range, and sales rank.
  • Price Drop & Discounts: It lists Amazon's current discounts and price decreases.


  • Comprehensive Price Tracking: Provides detailed historical price data to help sellers make smart pricing decisions.
  • Sales Rank Insights: Allows merchants to better evaluate product demand and sales performance over time.
  • User-Friendly Interface: It is simple to navigate and visually intuitive, making it suitable for both new and seasoned vendors.
  • Custom Alerts: Set alerts for price decreases and stock availability, allowing sellers to move fast on opportunities.
  • Free Access: Many key features are available for free, offering critical insights without any cash commitment.


  • Limited Advanced Features: The premium edition includes detailed sales projections and extra tracking tools.
  • Data Overload: The large amount of data and visualizations might be daunting for new users, who may need time to learn how to read it correctly.
  • No Keyword Research: Keepa's primary focus is price and sales rank tracking, with no tools for keyword research or optimization.

6. CamelCamelCamel

CamelCamelCamel is a popular, free tool for Amazon pricing tracking and product research. It allows Amazon FBA sellers to monitor pricing changes, maintain sales rank history, and establish price drop notifications. This tool is especially beneficial for making educated judgments regarding product pricing and determining the optimal time to buy goods.

CamelCamelCamel Amazon Product Research Tool


  • Price Tracking: It keeps track of historical pricing for millions of Amazon products. See price history charts for Amazon, third-party new, and third-party used pricing.
  • Price Drop Alerts: Send notifications when a product's price falls below a certain level.
  • Sales Rank Tracking: It allows you to track the sales rank history of Amazon products. and track patterns in product popularity and demand over time.
  • Browser Extensions: The extensions are available for Chrome, Firefox, and Edge, and they interface directly with Amazon product pages.


  • Comprehensive Price History: Provides thorough historical price data, allowing sellers to better understand pricing trends and make data-driven decisions.
  • Free Access: All functions are provided for free, making it an affordable tool for Amazon FBA sellers.
  • User-Friendly Interface: The website and browser extensions are simple to use, with uncomplicated navigation.
  • Custom notifications: Price drop notifications keep merchants informed about changes in product pricing, allowing them to buy inventory at the best times.
  • Browser Integration: Extensions make it easy to view price history and create alerts directly from Amazon product pages.


  • CamelCamelCamel's advanced features are limited to price tracking and do not include sales predictions, keyword research, or competitor analysis.
  • CamelCamelCamel does not have a mobile app, which may limit access for some users.
  • Although the application is user-friendly, the sheer volume of historical data might be intimidating for new users.

7. Sonar

Sonar by Sellics is a useful free tool for Amazon FBA sellers, particularly those looking to optimize their product listings through effective keyword research. Its reverse ASIN lookup feature returns a detailed list of keyword recommendations, search traffic data, and competition information. These features can help merchants increase their search presence and attract more potential buyers.

Sller Sonar Amazon Keyword Research


  • Keyword Research: It assists in identifying relevant keywords that buyers use to search for products on Amazon by generating a comprehensive list of keywords based on a seed keyword, as well as offering search volume estimates and relevancy.
  • Reverse ASIN Lookup: Sellers can check which keywords their competitors are ranking for.
  • Search Volume Data: It provides projected monthly search volumes for keywords and assists in prioritizing keywords based on popularity and prospective traffic generation.


  • Completely Free: Sonar is absolutely free to use, making it a fantastic choice for merchants looking to optimize their listings without incurring any additional expenditures.
  • User-Friendly Interface: The program has a simple and uncomplicated interface that enables speedy keyword research.
  • Comprehensive Keyword Data: Provides a wide range of keyword ideas and search volume estimations to assist merchants in optimizing their listings.
  • Competitor Insights: The reverse ASIN lookup capability is especially valuable for analyzing competitors' methods and identifying effective keywords.
  • No Registration Required: Users can enjoy Sonar's features without having to create an account, which is convenient and easy to use.


  • Sonar excels at keyword research, but it lacks features like precise sales predictions, product tracking, and market analysis that other complete tools provide.
  • The search volume data is estimated and may not always be as precise as data supplied by paid technologies.
  • Sonar does not have a mobile app, which may hinder accessibility for some users.

8. FBA Wizard Pro

FBA Wizard Pro's free edition provides essential features for Amazon FBA sellers, particularly those who are just getting started or want to conduct basic product research without spending money. The free services, which include basic product research, limited arbitrage sourcing, sales rank tracking, and product database access, provide critical insights into product performance and future profitability.

FBA Wizard Pro Amazon Product Research


  • Basic Product Research: Users can search and analyze products from many Amazon marketplaces.
  • Limited Arbitrage Sourcing: It assists sellers in identifying arbitrage opportunities by comparing prices across many marketplaces.
  • Sales Rank Tracking: It tracks the sales rank history of products and provides insights into their demand and performance over time.
  • Product Database Access: Provides access to a product database with limited search and filtering capabilities.


  • User-Friendly Interface: The product is simple to use, making it suitable for both new and seasoned sellers.
  • Valuable Insights: Even the free edition includes important data elements like sales rankings and price comparisons, which are critical for making informed decisions.
  • Arbitrage Opportunities: The ability to identify arbitrage opportunities allows sellers to increase their profit margins by sourcing products at lower prices from other stores.
  • Sales Rank Analysis: Tracking sales rank history helps you evaluate product performance and demand trends.


  • Limited Features in the Free Version
  • Data supplied in the free version may be less detailed or precise than that in the paid version.
  • The free version lacks keyword research capabilities, which are required for optimizing product listings and increasing search visibility.
  • Limitations on the number of searches or data points available in the free version.

9. ZonGuru

ZonGuru is a comprehensive package of tools for Amazon sellers, ranging from product research to listing optimization and performance tracking. Niche Finder, Keyword Research, Sales Spy, Listing Optimizer, and Email Automator are all free services that provide valuable insights and tools for optimizing product listings, identifying successful niches, and measuring sales performance.

ZonGuru Amazon Product Research Tool


  • Niche Finder: It identifies profitable niches with high demand but low competition.
  • Keyword research generates keyword ideas and search volume data.
  • Sales Spy: It monitors sales data for specific items and provides information on daily sales, revenue, and other critical performance indicators.
  • Listing Optimizer: It helps to optimize product listings for increased visibility and conversion rates.
  • Email Automator: It sends automated follow-up emails to consumers. Automating post-purchase emails also increases consumer involvement and encourages reviews.


  • Comprehensive Toolset: Even during the free trial, ZonGuru provides a number of tools that address various elements of Amazon selling, including product research and listing optimization.
  • User-Friendly Interface: It can be used by both experienced and beginner sellers
  • Niche Identification: The Niche Finder tool is especially beneficial for identifying profitable niches with high demand but low competition.
  • Keyword Optimization: Keyword research tools improve product listings by identifying relevant and high-traffic keywords.
  • Sales Tracking: Sales Spy offers significant insights into product performance, allowing sellers to make informed decisions.


  • Limited Free Access: The free edition is only accessible for trial, limiting long-term access to the platform's functionality.
  • Data Accuracy: While informative, the free trial data may be less detailed or extensive than the commercial version.
  • Advanced capabilities: Some advanced capabilities, such as detailed market analysis and competitor tracking, are only available on subscription plans.

How Do You Choose the Best Amazon Product Research Tool?

Choosing the finest Amazon product research tool entails considering a variety of aspects to ensure that the tool matches your individual requirements and improves your Amazon FBA business. Here are some factors that will help you make an informed decision:

  1. Identify your needs: Decide what you require from a product research tool. Are you searching for keyword optimization, sales tracking, competitor analysis, or niche identification?
  2. Look for the features offered: Check features such as a product database, price tracking, keyword research, and price tracking provided by the tool.
  3. Ease of Use: Look for a tool with a simple interface that is straightforward to navigate.
  4. Data Accuracy: Ensure that the tool produces dependable and accurate data, which is critical for making educated decisions.
  5. Customer service: Determine whether the tool provides customer service by chat, email, or phone.
  6. User Reviews: Read reviews and testimonials from other Amazon sellers to learn about their experiences with the tool.
  7. Easy Integration: Check that the product research tool is compatible with other software you use, such as inventory management systems, repricing tools, or advertising.
  8. Cost-Benefit Analysis: Although the list of tools provided in this blog offers free features if you want to opt for their paid version, then compare the cost of the tool to the features and benefits it provides. Sometimes a somewhat more expensive tool offers much more value.

Amazon Product Research Tool FAQs

Which software is best for Amazon product research?

Some of the best software for Amazon product research are Helium10, AmzScout, JungleScout, ZonGuru, Keepa, CamelCamelCamel, etc.

What is FBA product research?

FBA Product Research is the process of identifying and analyzing products for sale on Amazon via the Fulfillment by Amazon (FBA) program. This research is crucial for Amazon sellers because it allows them to identify profitable products with high demand and minimal competition, enhancing their chances of success in the marketplace.

Does Amazon have a product research tool?

Yes, Amazon provides various built-in tools and resources for sellers to conduct product research. These tools include Amazon Best Seller, Amazon Search Bar, Amazon Seller Central, etc.

How to do product research on Amazon?

Product research for Amazon is a systematic technique to identify profitable products to sell on the platform. It includes processes such as identifying your niche, conducting market research, analyzing competition, optimizing your product listing by keyword research, checking profitability etc.

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Ashutosh Ranjan

Ashutosh is a Postgraduate in Engineering and has years of experience in content writing across wide domains, including educational and e-commerce.

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