As you work on the holiday marketing plan for your online store, you need to know exactly which products are perfect for sales during the season. Winter brings with itself a number unique seasonal trends, and you can make the most of it by choosing the right products.
Amidst the vast number of categories and niches now made available at a click's distance, it is easy to feel overwhelmed. But we have done the research by testing engagement and curated a list of products that are trending this Christmas: the most necessary ingredient for the recipe for success is right here at your hand. Here are 6 product ideas for Christmas that you cannot miss!
We have outlined the best strategies to sell certain niches as well, so you can make the most of the products!
What to sell:
1. Fun and Fashionable Beanies and Scarves:
Beanies are in high demand during this time of the year, being the perfect middle-ground to style and the weather. And with the shivery temperatures, everyone wants to keep a chic scarf handy. Given the versatility of scarves, they are an iconic addition to any outfit! There are never too many scarves- these two great products are all the rage right now. These are really popular gifts for girlfriends and spouses during Christmas time!
You can find great beanies and scarves for highly discounted rates on Spocket: add them to your store right as the Christmas cheer begins to spread!
How to Sell:
- Remember to include measurements and fabric details, since those are what people usually look for when considering purchasing scarves.
- The second thing to remember is to hitch your product to a current trend: whether it is an ongoing Twitter thread or a March for Environmental Awareness. Sell more than a beanie- hook in customers by tying user intent to a product.
- Often, scarves are long enough to be used as hijabs, so you can definitely use keywords related to ‘hijab’ for sales!
- Scarves can be of quite a few types: Pashmina wraps, square scarves, infinity scarves, neckerchiefs- you can create different collections for each on your store, each with a special theme. Write fashion blogs such as ’10 Different Ways to Wear an Infinity Scarf’.
What to Sell:
2. Cute Gifts for Him/Her:
With Christmas and the New Year incoming at rapid speed, people are hunting for gifts to give their spouses and partners. People are searching for Christmas gift ideas- Google Trends shows a quickly rising graph:
Gifts are just an obvious choice for dropshipping this holiday season. Add Christmas products for boyfriends and girlfriends as categories- along with similar categories for gifts for moms and dads: people are on the look-out, all you have to do is be seen. The average expected expenditure on gifts per person this season is $794- make sure this shopping takes place on your store.
Gifts might include watches, backpacks, personalised artwork, jewelry, candles, iPhone cases: make sure to add them to your store and create special curations for these!
How to Sell:
1. Create marketing campaigns that get the attention of gifters. Create special gift guides that have a very specific target audience. For example, Bustle creates loads of articles about gifting which then bring huge traffic from Pinterest- which is another great idea, considering Pinterest is a popular platform for DIY gifts.
2. Collect Stories. Proactively reach out to customers who purchased a product, and request them to send photos or tell the story behind the gift. Social proof is not limited to reviews- in fact, seeing real people purchasing and enjoying the product increases the credibility of your store, and makes people believe in the power of the product!Start your New Year campaign already. New Year’s presents are another great idea: from bath salts to resolution gifts such as journals. Add them and market them!
What to Sell:
3. Mugs For S’mores and Hot Chocolate:
Who doesn’t enjoy a warm Christmas by the fireside with family and music and some good hot chocolate? Mugs make the best Christmas gifts- and the ones with motivational quotes can push one to finally achieve those New Year resolutions!
Mugs make the best Christmas gifts for dads- and Spocket has a special collection of Dad mugs just for the season!
How to Sell:
- Use artboard.studio to create amazing mock-ups- this guarantees your products look different and more appealing to audiences. Plain white-background images might be a tad too boring for audiences, but with interesting backgrounds and a human touch, your store is ready to go!
- Partner up with a local cafe: with a little bit of offline promotion, you can create a long-term relationship with a neighbourhood coffee shop. Once people view your quirky mugs in real life, and know where they can source the mugs from- there is a greater likelihood of sales.
What to Sell:
4. Festive Christmas Decor:
Right from Christmas Tree decorations, holiday banners and wall stickers to Christmas lights and themed pillow covers- Christmas decor is high in demand.
A number of customers do most of their Christmas decoration shopping during Black Friday and Cyber Monday, but that does not mean that the sales for these products have gone down. Holiday decorations are a great option for quick sales! The graph below shows that these are one of the most selling products this Christmas season:
How to Sell:
- Use gift cards. Offer customers incentives to buy products from your store- through discounts and cash-backs. Usually Christmas decorations are on the lower end of the price range, which allows for greater discounts without damaging your profits. Utilise that!
- Christmas decor works best as an add-on or free item. You could try out giving away small trinkets to customers who make a purchase over 50 dollars, for example. Prompt users to spend a little more to unlock the free Christmas decor item.
What to Sell:
5. Warm, Toasty Sweaters and Jackets:
Trendy Jackets are one of the best products to sell during the holidays- they're the perfect gift for women and men alike. Along with beauty products, they rank among the top selling products for December and January alike. Winter clothing allows fashion and convenience to go hand in hand- building snowmen requires good insulation, and Spocket has the right products to facilitate that!
The statistics for coats and jackets paint a rosy picture for the future- by 2021, the global jackets and coats market is estimated to generate 94.5 billion U.S. dollars in retail sales:
Online retailers alone made $418 billion in the fashion niche this year: and winter is a strong period for shopping surges!
How to Sell:
- With Jackets and sweaters, they practically sell themselves- make sure you put out advertisements on Facebook and Instagram with intriguing, festival wording. Use catchy headlines, and make sure your photos are HD.
- Create a list on your store of the top jackets for winter 2019- frame your products as trends rather than just a jacket. For example, have a look at this article by Harper’s Bazaar, consisting on minimal descriptions and a photo gallery:
Such articles gain huge traffic, and while you can go for a different structure, blog posts similar to these can be a big benefit for your sales!
The Christmas season is upon us, hurry and start selling the right products for maximum sales!
FAQ
What are popular Christmas gift ideas?
The products we’ve listed above are all proving extremely popular with shoppers as the Christmas period fast approaches. So, if you’re looking for new products to add to your store ahead of the holiday's sales peak, adding beanies and scarves, smores mugs, snuggly winter jackets and jumpers, cute gifts, and festive home decor are all a great shout for dropshippers. But, if you’re looking for something a little more unusual, here are some of the other product trends we’ve noticed rising in popularity ahead of Christmas:
Sustainable dropshipping products
Over the past few years the general attitude towards sustainability has shifted substantially. As more and more of your customers begin searching for eco-friendly and sustainable alternatives to everyday products, now is the time to add some to your dropshipping store. From sustainable gift boxes and gift wrap to eco-conscious personal hygiene items and products made from recycled materials, demand is high.
Remember to choose products that fit in with your dropshipping niche too. So, if your dropshipping store is fashion focussed, adding a “sustainably sourced” category to your catalog containing things like bamboo socks and underwear, as well as sustainably sourced cotton clothing etc, could really help you boost sales in the run up to Christmas. And, if your dropshipping store centres around personal care items, look for things like bamboo toothbrushes, natural sponges, and other things that are sure to be big hits with your customers while sticking within your chosen niche.
Self-care dropshipping Christmas gifts
There is no getting away from the fact that the world we live in is consistently crazy and fast-paced. With this in mind, it should come as no surprise that self-care is a top priority for most of your existing and potential customers.
And so, dropshipper looking to boost their sales during the holiday sales period should consider adding a line of health-promoting, wellness, and mindfulness products to their catalogue. Things like candles, bubble baths, and face and body masks have long been a go-to Christmas gift idea. With this trend looking as though it’s here to stay for the foreseeable future, seize the day and add a collection of personal care products to your ecommerce space.
Tech dropshipping gifts and gadgets
The best thing about the world of tech and gadgets is it’s ever-changing. And that means one thing - a constant supply of new products to add to your dropshipping store. Christmas is a period that the biggest tech brands in the world prepare for year-round. But affordable alternatives are very much in high demand too.
That’s where your dropshipping store comes in. Tech accessories such as wireless chargers, bluetooth speakers and headphones, as well as other cool gadgets are sure to send sales soaring in the lead up to Christmas 2023. Add some to your store immediately if you want to cement your ecommerce platform as a go-to ahead of next year’s busiest shopping period!
How can I find profitable Christmas products to sell?
Profit margins can be low when it comes to dropshipping. Unfortunately, unlike those who follow the standard retailing model, dropshippers aren’t able to benefit bulk discounts.
And with dropshipping products being generally low-ticket listings that can only be marginally marked up, the question remains: how can we access profitable Christmas products to sell? That’s where Spocket comes in.
Spocket offers a premium subscription tier. And this tier gives Spocket’s premium users exclusive access to heavily discounted dropshipping products. These discounted items will often achieve 30-60% profit margins which is a far more attractive prospect from a dropshipper’s perspective!
Are personalized gifts a good option for Christmas sales?
In short, absolutely! Customized products such as engraved jewelry, personalized tees, or personalized photo products add a personal touch to Christmas gifts. And as such, they are extremely popular with customers. So, adding a couple of personalized products to your lineup could make for an easy win.
That said, there are some drawbacks to consider. For a start, you’ll need to find a reliable dropshipping supplier. We at Spocket know exactly how integral that is to the continued success of your dropshipping business. You’ll also need to ensure that your supplier can deliver high-quality personalized products within an efficient timeline too. Again, any of the partnering dropshipping suppliers at Spocket offering personalizing services have been strictly vetted to ensure they won’t let you down.
If the thought of adding personalized gifts to your catalogue this close to Christmas 2023 is a bit daunting, don’t panic. A good alternative is to look for products with our partnering dropshipping suppliers printed with relationship sentiments. So, for example some mugs printed with “World’s Best Mum” (or dad, or son, or daughter, etc). These types of personalized products are consistently top-selling Christmas ideas.
What are trending holiday items for e-commerce?
When we think of trending holiday products in ecommerce, our minds often go straight to those all-important gifts under the Christmas tree. But during the holiday period, shoppers are looking for so much more than just Christmas gifts. Holiday decorations and home furnishings tend to trend upwards at this time of year. So do fashion essentials for the party season ahead!
And not only those, you have those with the “new year, new me” mantra who are keen to get their hands on everything and anything they think they might need in order to make 2024 a successful year. These shoppers could be looking for exercise equipment, workout clothing, fitness trackers, or even some new bathroom scales. And anyone who’s made it their mission to implement a proper personal hygiene routine into their day-to-day may be looking for skincare products or personal care tech items.
So in short, at Christmas anything goes. Check out the trending dropshipping items in the Spocket platform. Then double check search trends using Google Trends. Remember to look for products that link with your niche so as not to confuse your loyal customers with your new offerings too.
How to create a Christmas themed marketing strategy
A proper Christmas marketing strategy will ensure you are targeting the correct audience. This is an integral part of your pre-Christmas dropshipping planning, especially if you want this season to be a roaring success. Here are some things you should try to work into your dropshipping Christmas marketing strategy.
1. Exclusive deals
When it comes to hosting a successful Christmas shopping period, upselling is key. Think of different ways in which you might be able to tempt customers to spend more through your ecommerce store. Buy one, get one half price is a tried and tested marketing strategy that incentivizes your customers to spend more. But be aware that deals of this nature require proper pricing analysis to ensure your business will continue to turn a healthy profit.
Another way you can incentivise your customers to spend more through your dropshipping store is by offering free shipping over a specified minimum threshold.
2. Harness the power of social media
Social media is one of the most powerful tools in marketing. So, use it! Share your Christmas dropshipping products on any of the major social media platforms in a visually engaging post. This will help to attract new customers to your store and encourage past customers to return.
Add all those relevant Christmas hashtags to any posts too. And why not encourage your existing followers to share dropshipping posts from your store throughout the period too. Competition giveaways are a great way to achieve this. For example’s sake, why not add something like “like and share this post to be in with a chance to win X”. X being the prize of your choosing. And that prize doesn’t have to be an actual freebie - something as enticing as “50% off your next shop” is just as much of an incentive to encourage your existing followers to share the post and boost brand visibility.
Remember the importance of maintaining your social media presence throughout the holiday shopping season too. Share any new products as you add them to your store along with customer-friendly advice like last shipping dates for Christmas delivery. All those along with a few opportunities to save along the way help to keep your dropshipping profits climbing.
3. Think about ad campaigns
For those with a budget that extends to ad campaigns, targeted advertising is a good investment. Campaign tools that you can use during the Christmas dropshipping period include Google Ads, Facebook Ads, and Instagram. And their ads will help you reach a higher volume of potential customers specifically looking for Christmas products.
4. Consider discount codes
Discount or coupon codes are a great way to ensure your brand is relevant at Christmas. CHRISTMAS10 or HOLIDAYS15 are ideal examples of discount codes to offer customers shopping through your dropshipping site. By giving your discount codes relevant names, you’re informing your customers that the deals up for grabs are exclusive to the specific shopping period.
And, if you decide to end the season with a bang (and a site-wide discount code), shout it from the rooftops! Display it across every marketing strategy you’re implementing. And stamp it on your website landing pages too. Reminding your audience to link your site with Christmas will help to continue driving revenue throughout the season.
5. Email marketing
In customer retention, your customer email address collection is essential. Email marketing builds a lasting relationship with your existing customer base. And actively staying in touch with your customers can help you to boost dropshipping sales at Christmas.
Grab your email contact list and start designing a dropshipping Christmas shopping email marketing campaign that is both enticing and exciting.
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