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As you work on the holiday marketing plan for your online store, you need to know exactly which products are perfect for sales during the season. Winter brings with itself a number unique seasonal trends, and you can make the most of it by choosing the right products.

Amidst the vast number of categories and niches now made available at a click's distance, it is easy to feel overwhelmed. But we have done the research by testing engagement and curated a list of products that are trending this Christmas: the most necessary ingredient for the recipe for success is right here at your hand. Here are 6 product ideas for Christmas that you cannot miss!

We have outlined the best strategies to sell certain niches as well, so you can make the most of the products!

What to sell:

1. Fun and Fashionable Beanies and Scarves:

Beanies are in high demand during this time of the year, being the perfect middle-ground to style and the weather. And with the shivery temperatures, everyone wants to keep a chic scarf handy. Given the versatility of scarves, they are an iconic addition to any outfit! There are never too many scarves- these two great products are all the rage right now. These are really popular gifts for girlfriends and spouses during Christmas time!

You can find great beanies and scarves for highly discounted rates on Spocket: add them to your store right as the Christmas cheer begins to spread!

How to Sell:

1. Remember to include measurements and fabric details, since those are what people usually look for when considering purchasing scarves.
2. The second thing to remember is to hitch your product to a current trend: whether it is an ongoing Twitter thread or a March for Environmental Awareness. Sell more than a beanie- hook in customers by tying user intent to a product.
3. Often, scarves are long enough to be used as hijabs, so you can definitely use keywords related to ‘hijab’ for sales!
4. Scarves can be of quite a few types: Pashmina wraps, square scarves, infinity scarves, neckerchiefs- you can create different collections for each on your store, each with a special theme. Write fashion blogs such as ’10 Different Ways to Wear an Infinity Scarf’.

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What to Sell:

2. Cute Gifts for Him/Her:

With Christmas and the New Year incoming at rapid speed, people are hunting for gifts to give their spouses and partners. People are searching for Christmas gift ideas- Google Trends shows a quickly rising graph:

Gifts are just an obvious choice for dropshipping this holiday season. Add Christmas products for boyfriends and girlfriends as categories- along with similar categories for gifts for moms and dads: people are on the look-out, all you have to do is be seen. The average expected expenditure on gifts per person this season is $794- make sure this shopping takes place on your store.

Gifts might include watches, backpacks, personalised artwork, jewelry, candles, iPhone cases: make sure to add them to your store and create special curations for these!

How to Sell:

1. Create marketing campaigns that get the attention of gifters. Create special gift guides that have a very specific target audience. For example, Bustle creates loads of articles about gifting which then bring huge traffic from Pinterest- which is another great idea, considering Pinterest is a popular platform for DIY gifts.

2. Collect Stories. Proactively reach out to customers who purchased a product, and request them to send photos or tell the story behind the gift. Social proof is not limited to reviews- in fact, seeing real people purchasing and enjoying the product increases the credibility of your store, and makes people believe in the power of the product!Start your New Year campaign already. New Year’s presents are another great idea: from bath salts to resolution gifts such as journals. Add them and market them!