So, you've decided you want to start a dropshipping business selling fashion accessories online. We all know there are literally hundreds of products in this niche on the market, but which ones do consumers go for time and again? And which accessories sell well online?
If you're pondering these questions, you're in luck because we're going to take a look at the most successful fashion accessories sold online. To top it off, we will also discuss how you can sell accessories online and create a profitable dropshipping business.
So, without further ado, let's dive on in!
1. Necklaces, rings, bracelets, and earrings
Selling jewelry on your eCommerce store can be a really lucrative business. Did you know that in 2018, an unbelievable 29 million people bought jewelry online every day?
So, you don't need us to tell you that selling accessories online is big business.
This is hardly surprising when you consider that in the case of necklaces, women and men both wear them, regardless of culture or age.
In fact, experts predict jewelry sales in the US to grow annually by just under 1% between 2019 and 2023. Great news, right?
Necklaces, rings, bracelets, and earrings are really diverse. You can sell gold, silver, nickel, diamonds, gemstones, shells, beads -- you name it, there's probably an audience for it. The choice and color combinations are seemingly endless.
Why does jewelry sell well?
Well, jewelry can be a relatively cheap and quick way of accessorizing an outfit. For example, the right necklace can make a massive difference to what might otherwise be a dull ensemble. As such, there's a demand for high-quality, cost-effective jewelry.
Plus, these products are easy to market.
Imagine that an instagram influencer posts a video wearing a fantastic bracelet. Everyone wants to rush out and buy something like it, right?
They also sell well because shipping costs are typically low because they're lightweight -- which is one of the reasons why profit margins are considerable (sometimes as high as 25-75%)!
Where should I market my jewelry?
Ideal places to sell necklaces, rings, bracelets, and earrings are Pinterest, Instagram, and Facebook. It's easy to market items like this as long as you use great photography. Or, even better, create a video of someone wearing your products.
Videos get a lot more traction on Instagram, so stay one step ahead by creating beautiful lifestyle-related video content.
Here are a few examples of the kinds of jewelry you could sell...
Brass Anchor Necklace
This charming necklace is gorgeous. You could very quickly launch Facebook ads targeting people who love sailing or live by the beach -- we predict that a product like this would sell like hotcakes!
Selling accessories online means having a diverse product selection. Adding another option such as this beautiful starfish ankle bracelet will appeal to more people, and result in more sales.
Boho Elephant Bracelet
We can't get enough of this beaded elephant bracelet. This specific product is handmade by Thai artisans, making it the perfect gift for someone who's finished traveling Asia -- or just loves elephants!
If you're looking to diversify, take the same elephant and apply it to people with more minimalistic tastes like the elephant bracelet below:
2. Sunglasses
Wearing a fresh pair of sunglasses can set off a great look. Whether they're on your face or sitting atop of your head, they've become a ubiquitous fashion accessory to sell at all times of the year, for men, women, and children, as well as protecting our eyes from harmful UV rays.
There are so many different designs for consumers to choose from, so your business can really branch out.
The sunglasses industry in the US is a tremendous business -- they boast the largest sunglasses market in the world, making over 5.8 billion dollars in revenue in 2018 alone. The market is expected to grow by 2% each year between 2019 - 2023. This amounts to a per-person spend of $14.54!
Why do sunglasses sell well?
Consumers just love them. Simple.
They're an easy and often cheap accessory to sell and buy, and everywhere you look on, YouTube, Instagram, Facebook, and TV, you see sports stars, celebrities and musicians wearing them.
They also sell well because they're cheap to make, small to store, and light to ship.
Fun Fact: Reportedly, 68% of Americans lose their sunglasses within 90 days of buying them! Disney reports that every day an average of 210 pairs of sunglasses are turned in, and since 1971, an estimated 1.65 million pairs of glasses have found their way into their "lost" bin.
With that in mind, this is a good niche to get into for attracting repeat customers!
How to sell sunglasses
Again, Instagram is an excellent choice, as are Facebook and Pinterest. Ensure all of these social profiles are linked to your ecommerce store.
Include accurate details about your shades, such as what color they are, what shape the lens and frames are, and whether or not they offer UV protection. It's also a good idea to list its measurement.
Top Tip: Ask your customers to post snaps or videos of themselves on their social media profiles with a branded hashtag, this works wonders for extending your reach.
You could even do your part for charity by donating a small proportion of each sale to a vision-related charity. Not only is this a nice thing to do, but customers also warm to brands with a social conscience -- win-win!
Below are a few of our favorite sunglasses...
Wood Sunglasses
These offer something different to the typical plastic-style frames you usually get with sunglasses.
You could easily target green consumers who want to reduce their plastic consumption. So, jump on the bandwagon and start monetizing this eco-friendly movement.
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