The kids have just broken up for their summer holidays and before you know it they'll be back to school.
So, if you're running an eCommerce store, you should be taking advantage of this time of year because the back-to-school period can be a lucrative one.
The stats speak for themselves.
The office and school supplies industry in the U.S. alone grew to a whopping $12 billion back in 2015. With as much $1.2 billion generated through online sales! Since then, this industry has only gone from strength to strength.
Needless to say, if you haven't already, you'd be wise to jump on the bandwagon.
This means finding killer products to sell, which is where we come in. Below we've listed some of our favorite back-to-school merchandise for dropshippers to sell.
Does that sound good to you? Excellent. Let's dive straight in!
1. Pencil Cases
The pencil case is a classic back-to-school must-have.
We've all owned one at one point, and I don't know about you, but as a child, I used to love buying a brand new pencil case at the start of the year.
As you can see from the below screenshot, there's an apparent demand for them...right now.
The beauty of the humble pencil case is that you can source them for as little as a dollar and then sell them on for anywhere between $5 and $10.
That's a pretty impressive markup.
A Few Marketing Tips
Have you considered giving something away as a freebie when customers spend a certain amount with your online store? This is a surefire way to boost your pencil case sales. Something cheap like a novelty pen, pencil, or an eraser should do the trick.
Consumers love getting things for free.
So, if you want to create buzz surrounding your new product line, this is a great place to start.
Be sure to plaster this promotion all over your social media profiles, so your audience knows about your fabulous offer. You could even run a social media contest to bolster traction. This is a simple yet budget-friendly way of reaching new prospects.
In light of all that, here are a few examples of pencil cases we like the look of...
Cute Cartoon Pencil Case
This canvas pencil case is oh so fashionable. So, much so that it actually doubles up as cosmetics case. So, once the back-to-school period has been and gone, you could re-market this product and continue to sell it all year round -- win-win!
For more products sold by this supplier, check out Turquoise Chloe.
Cat Pencil Case
We love this cat pencil case.
Not just because it's uber-cute, but also because it's an eco-friendly product. You could easily use this USP to appeal to parents who pride themselves on being ethical consumers. Plus, this adorable design is a dead ringer for the 'Pusheen' stickers on Facebook messenger. So, we're confident kids obsessed with social media will love this pencil case!
For more products sold by this supplier, check out Grey Milo.
2. Sticky Notes
Gone are the days where shoppers could only purchase generic-looking sticky notes. Today, there are tons of gorgeous options for consumers to choose from.
From cute animal-themed designs to fluorescent colored tabs, there's something to suit everyone's tastes.
So, as a marketer (providing you're selling the right products), you have the freedom to appeal to a broader demographic.
From tots starting their first day at 'big school,' to college students ready to start a new semester, there's a certainly a demand for sticky notes.
A Few Marketing Tips
We highly recommend creating and publishing a banner on the homepage of your ecommerce store. This should capture the eyes of shoppers and entice them to pursue your back-to-school products.
When marketed well, you should expect an influx in website traffic. So, put your best foot forward by giving visitors a pleasant online shopping experience. This means fixing anything that could potentially slow the speed of your site down. So, get rid of unnecessary plugins and optimize images to ensure your store loads as quickly as possible.
Here are a few examples of sticky notes we can't get enough of...
Cute Animal Kraft Paper Mini Sticky Notes
If you've taken a look on Pinterest recently, you'll see that kraft paper is huge in the stationery and craft space. So, we predict these cute sticky notes will sell like hotcakes -- especially amongst animal lovers! Seriously, who could resist the smiley faces of these adorable cartoon sheep?
For more products sold by this supplier, check out Black Lily.
Creative Breakfast Food Memo Pads
They say you're most productive during the mornings, so these memo pads are the perfect hat tilt to this fact. They're cute, they're practical, and they're novel. People want something a bit different, and these sticky notes are certainly that.
For more products sold by this supplier, check out Salmon Sooty.