Best Ways To Make Money On Instagram In 2025

Instagram creator monetization has been revolutionized. It's not 2010 anymore when the app was just launched, and very few were privileged to experience it. If you are serious about building a business, Instagram is the king of getting the word out. It can rake in that revenue. Many influencers supplement their income with brand collaborations and affiliate marketing. Emily Mariko partnered with Green Chef to create unique meal kits based on her viral recipes.

Influencers like Cristiano Ronaldo and Kylie Jenner lead the pack. Ronaldo charges over $3 million per post, while Jenner earns around $2 million per sponsored Instagram post​. If you are an influencer with 100,000-500,000 followers, you can earn between $1,000 and $5,000 per post, while those in the micro-influencer category (10,000-50,000 followers) typically make $100 to $500 per post, with potential bonuses depending on their niche and engagement rates.

The point - your Instagram income potential is endless. Only the sky is your limit! If you want to make a decent living and have an idea to sell, join the club. Let’s explore the ten best ways to make money on Instagram in 2025!

10 Ways to Make Money on Instagram: At a Glance

1. Livestream and earn donations from fans
2. Offer paid subscriptions
3. Sell your digital products and services
4. Create courses and offer 1:1 mentorships
5. Join Instagram Creator’s Marketplace
6. Partner with brands to promote sponsored content
7. Make money doing IG story shoutouts
8. Open your dropshipping store
9. Offer exclusive content
10. Drive traffic to your website

1. Livestream and Earn Donations from Fans

Instagram Live is a powerful feature that allows creators to engage directly with their audience in real-time. It's also a fantastic way to earn money online on Instagram. Through Instagram Live, you can broadcast to your followers, host Q&A sessions and tutorials, or offer behind-the-scenes looks into your life and brand. The best part? It allows creators to monetize live streams through badges, enabling fans to support their favorite creators with micro-donations during broadcasts.‍

How Instagram Live Badges Work

Badges are small icons that viewers can purchase during your live sessions. These badges cost between $0.99 and $4.99, and viewers can buy multiple badges to show their support. For creators with highly engaged audiences, badges offer a direct way to turn engagement into revenue.

How to Get Started

• Enable Badges: To access badges, you'll need at least 10,000 followers and a Creator Account. Apply to your account settings and await Instagram's approval to activate badges.
• Plan Your Livestream: Promoting your live session in advance is crucial for maximizing viewership. Use Stories, Posts, and even Reels to announce the time and date of your livestream, ensuring your most engaged followers are aware.
• Engage with Viewers: Genuine interaction is the key to maximizing badge purchases. Shout out to your viewers by name, thank them for buying badges, and offer them something special. Consider giving badge-holders priority in Q&A sessions, offering them personalized shoutouts, or even running special giveaways for those who contribute.

Maximizing Earnings with Instagram Live

While badges are an effective way to earn money, combining them with content that resonates with your audience is essential. Here are some ideas for live content that tends to perform well:

• Tutorials: Show your audience how to do something unique or valuable, like a makeup tutorial, cooking class, or a productivity hack.
• Behind-the-scenes content: This will allow your followers to see a more personal side of your life or business, making them feel more connected to you and likely to support your efforts.
• Exclusive Q&As: Hosting live Q&A sessions and giving priority to badge purchasers makes the interaction feel more exclusive and rewarding.

In addition to earning badges, Instagram Live is a great way to build your brand. The more regularly you go live and engage with your audience, the more loyal they'll become, increasing the chances they'll support you monetarily. Combine Instagram Live with other features like paid partnerships and affiliate marketing, which can be subtly woven into your livestreams. You can increase earnings beyond badge revenue by sharing personal experiences with products or services and using affiliate links.

 2. Offer Paid Subscriptions

Another effective way to make money on Instagram is through paid subscriptions. Instagram’s subscription model allows creators to offer exclusive content to followers in exchange for a monthly fee. This recurring revenue stream is ideal for influencers, creators, and businesses looking to build a more intimate, dedicated community.

How Instagram Paid Subscriptions Work

With paid subscriptions, you can charge your followers a monthly fee ranging from $0.99 to $99, depending on the exclusivity of the content. Subscribers receive access to exclusive posts, stories, live sessions, and more. The content can vary based on your offer, but the general idea is to provide something extra to those willing to pay.

How to Get Started

• Set Up Subscriptions: You must apply through your Instagram Creator or Business account settings to offer subscriptions. Instagram typically requires a certain follower threshold, often above 10,000, but this is subject to change.
• Decide on Your Content Offering: Your content needs to be valuable to entice followers to subscribe. Examples include behind-the-scenes content, early access to posts, exclusive tutorials, or even 1:1 virtual consultations. Some creators even offer private group chats or "close friends" stories to build community among their subscribers.
• Set Your Price: Carefully choose your subscription fee based on your audience’s engagement level. Offering multiple subscription tiers with increasing benefits can cater to different follower budgets.

Strategies to Grow Your Subscriber Base

• Promote on Your Main Feed: Promote your subscription offering regularly. A call-to-action like “Subscribe to get exclusive behind-the-scenes content” works well when paired with a preview of what subscribers can expect.
• Engage Your Subscribers: Make your subscribers feel valued by personally engaging with them. Answer their questions, thank them for their support, and inform them about special offers.
• Offer Time-Limited Incentives: Run promotions like a limited-time discount or unique bonus content for early subscribers. Scarcity can drive more people to take action quickly.

Paid subscriptions allow you to build a loyal, exclusive community invested in your content. Over time, this can be an invaluable asset, providing a stable and scalable income stream. By offering high-quality, personalized content, you'll retain subscribers and increase their lifetime value as they remain loyal to your brand.

3. Sell Your Own Digital Products and Services

Instagram is more than just a platform for social interaction—it's also a thriving marketplace for creators to sell their digital products and services. From eBooks and online courses to graphic design services and consulting, Instagram's massive user base offers a direct line to potential customers.

Why Digital Products Are Perfect for Instagram

Digital products are great because they require no physical inventory, shipping, or handling. Once you create your product, whether a downloadable guide, template, or online course, it can generate passive income over time. Instagram's visual nature allows you to promote these products effectively through engaging visuals and compelling captions.

How to Get Started

• Decide What to Sell: Start by determining what digital product or service you want to offer. Some popular ideas include:

1. E-Books: Create a guide or book in your niche, whether it’s fitness, cooking, or personal development.
2. Online Courses: Build a course that teaches your audience valuable skills, like social media marketing or photography.
3. Templates: Sell templates for resumes, Instagram posts, or even websites.
4. Consulting Services: Offer one-on-one coaching or consultations in your area of expertise.

• Promote Your Products: Instagram's shop feature allows you to sell directly through the app, but you can also use link stickers in Stories and clickable links in your bio to drive traffic to your sales page. Remember to leverage your Instagram feed and reels to showcase what makes your product or service unique.
• Collaborate with Influencers: One effective strategy is collaborating with influencers in your niche who can help promote your products to their audience. It can significantly boost your reach and credibility.

Tips to Maximize Sales

• Use Stories to Highlight Your Products: Share testimonials, sneak peeks, and behind-the-scenes content of your product creation process.
• Offer Discounts for Limited Time: Create urgency by offering a temporary discount, which can increase sales quickly.
• Provide Freebies: Offering a free guide or sample can give potential customers a taste of the value they’ll receive from purchasing your product.

Selling digital products is one of Instagram's most scalable ways to make money. With the right strategy, you can turn your profile into a profitable business while providing real value to your followers. By continuously offering valuable content and engaging with your audience, you'll build trust, increase sales, and grow your brand's online presence.

4. Create Courses and Offer 1:1 Mentorships

If you've honed a skill or developed expertise in a particular area, turning that knowledge into a course or offering 1:1 mentorships can be a highly effective way to make money on Instagram. With Instagram's massive user base, you can reach a diverse audience eager to learn from you. By offering educational content, you position yourself as an authority in your niche, which can attract paying clients.

How to Create an Online Course for Instagram

• Identify Your Expertise: The first step is understanding what you’re an expert in, whether it’s social media marketing, photography, personal fitness, or cooking. Choose a niche that is not only in demand but also aligns with your passion and experience.
• Develop a Curriculum: Create a detailed curriculum once you've identified your expertise. Break down your knowledge into easy-to-follow modules. For example, if you're teaching social media marketing, your modules could include content strategy, audience growth, and engagement techniques.
• Choose a Platform: While Instagram is great for promoting your course, you’ll need a platform to host it, such as Teachable or Udemy. Once your course is live, you can use Instagram’s features to drive traffic to your sales page.
• Promote Through Instagram: Use IG stories, reels, and posts to create buzz around your course. You can even offer sneak peeks or free lessons to entice followers to sign up. Add the link to your course in your bio and use link stickers in Stories to make it easy for your audience to find. You can launch your course on Spocket Academy and promote it for additional revenue.

Offering 1:1 Mentorships

Mentorships are a more personalized option where you work closely with clients to help them achieve specific goals. Here’s how to structure them:

• Define Your Offer: Offer 1:1 sessions focusing on particular pain points or goals your clients want to address. It could range from business coaching to fitness plans.
• Promote Through Instagram: Highlight success stories of past clients, testimonials, or before-and-after results. These case studies show potential clients the value of your mentorship.
• Create Limited Slots: By making your mentorship exclusive, with limited spots available, you create scarcity, encouraging clients to book your services faster.

By offering courses and mentorships, you can turn Instagram into a platform for educational entrepreneurship, establishing yourself as an expert while earning a steady income stream.

5. Join Instagram Creator’s Marketplace

Instagram's Creator's Marketplace is designed to help creators and brands connect more readily, opening up a new way to make money online. It allows creators to showcase their profiles, insights, and audience demographics, making it easier for brands to find and partner with them for paid collaborations.

How Instagram Creator’s Marketplace Works

• Set Up Your Profile: If eligible, you can create a profile on the Marketplace. This profile acts like a portfolio, showcasing your engagement metrics, follower demographics, and content style.
• Get Matched with Brands: The Marketplace uses data to match you with brands that align with your niche and audience. Brands can then contact you directly to collaborate. You can also apply for brand campaigns advertised within the platform.
• Monetize Your Influence: Once connected with a brand, you can negotiate terms for sponsored content. This can include creating Instagram posts, Stories, or Reels that promote a brand’s product or service.

Tips for Succeeding in the Creator’s Marketplace

• Build a Strong Portfolio: Before joining, develop a portfolio showcasing your best work. Brands want high-quality content, so your feed should reflect your skills and creativity.
• Engage with Your Audience: Brands are more likely to choose creators who have a large following and high engagement. Interact with your followers regularly to build that connection.
• Collaborate Consistently: Joining the Creator’s Marketplace can lead to long-term brand partnerships. Deliver quality content consistently to build a good reputation and attract more opportunities.

The Instagram Creator’s Marketplace is an ideal place to get noticed by top brands and earn money through sponsored posts. As a creator, it simplifies the process of landing lucrative deals, giving you more time to focus on creating engaging content.

6. Partner with Brands to Promote Sponsored Content

One of the most lucrative ways to earn money on Instagram is by partnering with brands to create sponsored content. Sponsored posts involve promoting a brand’s product or service to your audience in exchange for payment. This method is popular among influencers and content creators because it’s scalable—you can work with multiple brands across different campaigns.

How to Attract Brand Partnerships

• Grow Your Following: While micro-influencers (with 1,000 to 10,000 followers) are still in demand, having a more significant, engaged audience makes you more appealing to brands. Focus on consistently delivering valuable content that resonates with your audience to grow your follower base.
• Engage with Your Niche: Brands look for creators with an engaged and targeted following. Stick to your niche—whether it's fashion, fitness, or tech—so that brands know you have influence over the right audience for your products.
• Use Hashtags and Tag Brands: Using industry-specific hashtags and tagging brands in your posts can help you get noticed. Don’t be shy about tagging brands you admire; they may reach out if they see a potential fit.

Best Practices for Sponsored Content

• Keep It Authentic: Followers can spot insincere content from a mile away. Choose brand partnerships that align with your values and aesthetic, and be transparent with your audience by using the appropriate hashtags, such as #ad or #sponsored.
• Create Engaging Visuals: Brands want to work with high-quality content creators. Invest in good lighting, photography equipment, or editing tools to make your sponsored posts visually appealing.
• Negotiate Smart: Understand your value and don’t undersell yourself. Negotiate a fair rate based on your following, engagement rate, and the scope of work involved in the partnership.

Types of Sponsored Content

• Sponsored Posts: These are Instagram feed posts or Stories where you highlight a brand’s product or service.
• Affiliate Marketing: You promote a product and earn a commission for every sale through your referral link.
• Brand Ambassadorships: Longer-term relationships where you consistently promote a brand’s products over a certain period.

By strategically partnering with brands, you can create a steady stream of income while continuing to deliver value to your followers. With the right approach, sponsored content can become a significant source of revenue on Instagram.

7. Make Money Doing IG Story Shoutouts

Instagram Stories are a quick, engaging way to interact with your audience, and shoutouts can be a great way to earn money online on Instagram. Shoutouts are paid mentions where you promote someone else's Instagram account, product, or service to your followers. If you have a loyal and engaged audience, brands, businesses, or even individuals are willing to pay for these 15-second shoutouts to get exposure to your followers.

How to Get Started with IG Story Shoutouts

• Grow an Engaged Audience: Brands want to see a large follower count and vital engagement metrics. Posting regularly, interacting with your followers, and using Instagram's features (like polls, questions, and stickers) can help boost your engagement.
• Identify Your Niche: Focusing on a specific niche—fitness, fashion, travel, or tech—helps attract paying shoutouts. Brands are more likely to approach influencers with a clear, targeted audience that aligns with their products.
• Offer Competitive Rates: Depending on your follower count and engagement, you can charge anywhere from $10 to several hundred dollars per shoutout. Start with reasonable pricing, especially if you're starting, and adjust as your demand grows.

Tips for Effective Shoutouts

• Use Instagram’s Interactive Features: Story shoutouts perform better when interactive. Use polls, quizzes, or swipe-up links (if eligible) to make it easy for your followers to engage with the promoted account or product.
• Create a Shoutout Portfolio: Showcase past shoutouts you've done with success stories, either in a Story highlight or a media kit. This will help potential clients see the value of your service.
• Be Selective with Brands. Only promote brands that align with your values and your audience's interests. Authenticity is vital to keeping your audience engaged and loyal.

Offering paid shoutouts is a fast, easy, and scalable way to monetize your Instagram Stories.

8. Open Your Dropshipping Store

Launching a dropshipping business through Instagram is one of the easiest ways to build an eCommerce brand without managing physical inventory. With dropshipping, you sell products directly through your Instagram account, but the supplier handles the shipping and logistics. This lets you focus on marketing and customer acquisition without worrying about storing products.

Steps to Start a Dropshipping Business on Instagram

• Choose Your Niche and Products: Identify a product category that aligns with your Instagram brand and audience. It could be anything from fashion accessories to beauty products or fitness gear. Popular dropshipping platforms like Spocket, Oberlo, or AliExpress can help you find trending products.
• Set Up an eCommerce Platform: While Instagram can drive traffic, you’ll need a platform to handle sales. Use Shopify or WooCommerce to set up your dropshipping store. These platforms integrate with dropshipping apps, making it easier to process orders automatically.
• Leverage Instagram Shopping: Instagram's features let you tag products in posts, stories, and reels, allowing users to shop directly from your feed. Ensure your account is a business account, and apply for Instagram Shopping to start.
• Promote Your Store: Use reels, stories, and Instagram ads to promote your products. Highlight the benefits, showcase product features in action, and include clear calls to action (CTAs) like “Swipe up to shop” or “Click the link in bio.”

Maximizing Sales on Instagram

• Use Influencer Marketing: Collaborate with influencers in your niche to promote your products to their followers, helping you reach a broader audience.
• Run Giveaways and Discounts: Engage your followers by running time-limited sales, giveaways, or offering exclusive discounts to build excitement and drive purchases.
• Engage with Your Followers: Use Stories and Reels to offer behind-the-scenes looks at your products or customer reviews, fostering trust and connection with potential buyers.

With the right strategy, a dropshipping store on Instagram can become a profitable online business. By leveraging the platform's visual appeal and massive audience, it can drive sales.

9. Offer Exclusive Content

Offering exclusive content on Instagram is an excellent way to monetize your skills and creativity, especially if you have a dedicated following. This approach works particularly well for creators, artists, fitness instructors, and educators who want to provide premium content to their most loyal followers in exchange for a subscription fee or one-time payment.

Types of Exclusive Content You Can Offer

• Paid Subscriptions: Instagram's paid subscription feature allows creators to charge a monthly fee for access to exclusive content. You could include premium tutorials, behind-the-scenes videos, or personal tips and tricks. Subscribers get access to unique posts, stories, and live sessions.
• Close Friends Stories: Instagram’s “Close Friends” feature allows you to share exclusive Stories with a selected group of followers. You can charge a fee to add users to your Close Friends list, where you post premium, behind-the-scenes, or personalized content.
• Exclusive Live Streams: Offer paid access to live streams where you provide in-depth advice, workshops, or one-on-one Q&A sessions. Fans love feeling like they're part of an exclusive club, and live streams allow you to connect with them more personally.

How to Offer Exclusive Content

• Create a Subscription Plan: Decide what exclusive content you'll offer and how much to charge—for example, a monthly subscription for fitness tips, detailed cooking tutorials, or personalized business advice.
• Promote Your Exclusive Content: Use your regular feed, Stories, and Reels to tease your exclusive content. Show your audience what they’re missing out on and create a sense of scarcity to encourage sign-ups.
• Engage and Retain Subscribers: Keeping subscribers engaged is critical. Offer consistent, high-quality content, engage with them directly in comments or DMs, and give them a sense of belonging by offering occasional perks like discounts or bonus content.

Offering exclusive content allows you to turn Instagram into a recurring revenue stream. You create a loyal community willing to pay for premium experiences and interactions by providing valuable, members-only content.

10. Drive Traffic to Your Website

One of the most effective ways to make money on Instagram is to use it as a platform to drive traffic to your website. By strategically utilizing your Instagram account, you can increase visits to your site, enhance brand visibility, and ultimately boost sales or conversions. Here are some proven strategies to effectively direct your Instagram audience to your website.

Optimize Your Instagram Bio

Your Instagram bio is prime real estate for driving traffic. Here’s how to make the most of it:

• Include a Website Link: Make sure to add your website link directly in your bio. If you have multiple links to share, use a link-in-bio tool like Linktree or Later, which allows you to consolidate several URLs into one.
• Craft a Compelling Bio: Clearly communicate what your website offers and what followers can expect. For example, if you run a blog about healthy living, you might write, “Explore my latest tips on fitness and nutrition—link below!”

Use Instagram Stories and Highlights

Instagram Stories are an excellent way to promote your website content. You can create engaging Stories encouraging followers to click through to your site.

• Swipe-Up Links: If you have over 10,000 followers or a verified account, you can use the swipe-up feature to link directly to your website. This feature can be used to promote new blog posts, product launches, or special offers.
• Story Highlights: Create highlight albums for different categories like products, testimonials, or blog posts. This way, even new visitors can easily access relevant information about your website.

Share High-Quality Content

Create engaging, high-quality content on your Instagram feed that naturally leads followers to your website.

• Content Teasers: Share snippets or teasers of your blog posts or products, encouraging followers to visit your website for the full article or more information. Make sure to accompany these posts with strong calls to action (CTAs), such as “Read more on our blog!” or “Check out our new collection!”
• Utilize Captions Effectively: Write compelling captions that spark interest and include a call to action directing followers to your website. Use phrases like “Find out more at the link in our bio!”

Leverage Instagram Ads

Instagram ads can be a powerful tool for driving traffic to your website. You can create targeted ads targeting specific demographics aligned with your target audience.

• Create Attractive Ads: Design visually appealing ads that communicate your message clearly. Use enticing images and engaging copy to grab attention and direct users to your website.
• Target Your Audience: Use Instagram targeting options to reach users based on their interests, demographics, and behaviors. It ensures your ads are shown to individuals most likely interested in your offerings.

Engage with Your Audience

Building relationships with your followers is essential to driving traffic.

• Respond to Comments and DMs: Engage with your audience by promptly responding to comments and messages. This builds community and encourages followers to visit your website for more information.
• Host Giveaways: Consider running a giveaway that requires participants to visit your website or engage with specific content. This can create buzz around your brand and direct traffic to your site.

You can significantly enhance your online presence and revenue potential by effectively leveraging your Instagram account to drive traffic to your website. With optimized bios, compelling content, and targeted ads, Instagram can be a powerful tool in your digital marketing arsenal, helping you convert followers into website visitors and customers.

Conclusion

There are many ways to make money on Instagram, but the best ways are the ones you pick and stick to. It takes time, patience, consistency, and perseverance to see results. You won't get them overnight, but whatever traction you gain will be completely organic. As you build a nice following, you will find it easier to make more sales volumes. If you're offering mentorship, your slots will be fully booked in a matter of months. The algorithm gets triggered the more your account grows, so you can rest assured that you'll get plenty of business!If you are looking for dropshipping suppliers to source or sell products, connect with Spocket.

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