So, you've scoured through all the best digital marketing blogs, you've attended a ton of webinars on online selling, and now you're ready to launch your dropshipping venture.
But there's a good chance you're struggling with this question:
What should I sell?
There are literally hundreds of thousands of products out there for you to choose from -- so picking a winner can seem like an overwhelming task.
Luckily for you, if you're looking for the best summer products to sell, you're in the right place. We're going to reveal three popular niches for you to consider delving into.
Sound good? Great! Let's dive straight in!
1. Outdoor Fairy Lights
Can you think of anything better than sitting outside on a warm summer evening, with a book, a glass of wine, and beautiful twinkle lights glowing away?
No -- we thought not. This is one of the many reasons why this product's so popular with consumers!
As a rule, you can expect outdoor fairy lights to grow in popularity with your shoppers during July. This trend has remained pretty consistent over the last few years, so if unsure what to sell, they're a pretty safe bet. The demand for outdoor twinkle lights continues to grow, with sales skyrocketing in Novemeber. . .just in time for Christmas.
So if this niche interests you, we suggest marketing your twinkle lights during the summer and then re-marketing them again in October to encourage Christmas sales. As you can see, not only are these fabulous summer products for boosting sales, but if promoted effectively, you should continue reaping the rewards of your marketing efforts well into the winter!
Why Does This Product Work So Well?
One word: Pinterest.
As you probably already know, Pinterest is predominantly used by women, and historically, women are more likely to purchase twinkle lights.
In fact, Pinterest reaches as much as 83% of US women aged 25-54. So, needless to say, Pinterest is an excellent place to market your fairy lights. Not only because you're displaying them in front of your target audience, but they're also cheap enough for people to make an 'impulse buy' -- the same is true of Facebook and Instagram. So, if you're not using these platforms to your advantage, it's time that changed!
Here are a few examples of the kinds of lights we’re talking about...
Outdoor Garden LED Lights
This lightbulb design is bang on trend right now, you can't move for these kinds of fairy lights in garden centers -- so now's the time to jump on the bandwagon!
Waterproof Outdoor Solar Garden Lights
Not only is this product gorgeous, but as we've already said, you could easily re-market these lights in a few months as Christmas-themed decor.
2. Summer Dresses
You know it's summertime when the summer dresses come out.
Typically, summer dress sales rise in May with an explosion in demand in July -- so if you haven't started selling summer dresses this year, it's not too late!
Interestingly, summer dresses manage to score over 300,000 monthly searches, each and every month. So, depending on how well you market them, you might be able to turn a profit in this niche all year round.
How Do I Promote My Summer Dresses?
First things first, ensure your website is entirely mobile-friendly. Then focus on creating and launching high-converting social media marketing campaigns.
During the summer, millennials and Gen Z's love sharing what they're up to online. Take the 'hotdogs or legs' trend that stormed Facebook and Instagram -- this is a prime example of talented marketers using an online craze to their advantage.
Bright, vibrant apparel like summer dresses are incredibly visual, so they're best promoted on Pinterest and Instagram. Not to mention, this product is mostly bought by women, and as we've already said, Pinterest is primarily dominated by female users (side note: as is Instagram, although not as heavily).
It's also worth noting that tons of entrepreneurs have success driving traffic to their e-commerce store via Facebook ads, in addition to listing their summer dresses on 'Google Shopping.'
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