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"The Art of Finding Winning Products"
As summer draws to a close, you, and your customers should prepare for the post-summer-blues.
Luckily for you, here at Spocket, we have tons of products to put a smile on your face.
So, without further ado, let's dive into the best summer products we've enjoyed selling this summer.
As you can see from the screenshot below, the demand for wall clocks has remained pretty consistent over the last five years.
But, as you can imagine, there are hundreds, if not, thousands of wall clocks listed for sale online. To stand out from the crowd, you'll need to utilize a pre-established craze.
One of my favorite consumer trends right now is unicorns. They're everywhere! You can't move for seeing brightly colored unicorn merchandise on the shelves. This is probably because in 2019, unicorn-themed food and drinks skyrocketed in popularity. Take Starbucks' unicorn-inspired rainbow frappes, for instance, people love them! It wasn't long before the word 'unicorn' started trending across the globe on Twitter. So, needless to say, if you can find a wall clock with a unicorn on it sell, you're onto a winner!
Another up and coming foodie trend is chocolate-covered wafers. They're all over Pinterest. Probably because KitKat launched their new Ruby Chocolate Coated Wafer Bar earlier this year. Not only do they taste delicious, but they look gorgeous too, so it's no wonder people love them so much. Again, merchandise with chocolate-covered wafers on them is bound to be popular!
We can't get enough of this fun-filled, unicorn-themed wall clock. This specific model boasts a diameter of 29 cm with a mechanism described as 'quiet' and 'flowing,' so customers won't suffer that annoying 'tick-tock' sound.
With a convenient hook for hanging, your shoppers will have this pretty clock on their walls in no time at all.
This cookie wall clock is bound to catch the eyes of customers. Just like the above example, this clock also has a diameter of 29 cm, and a 'quiet' and 'flowing' mechanism to boot.
For more products like this, check out Maroon Lily.
There's nothing better than taking a dip in the ocean or heading to the pool to cool off during the summer. So, be sure to add a few swimsuits to your collection of hot summer items. After all, people want to look their best for the beach, so give shoppers what they want!
We've done some of the hard graft for you by looking into the most popular swimwear trends for women right now. According to Elle, the age-old polka-dot design has come back into fashion with a bang! Unsurprisingly, this beautiful design snowballed in popularity after Nicole Kidman was spotted back in January wearing a stunning monochrome bikini.
There's also tons of hype surrounding the banana leaf print. If you've been on Pinterest lately, you'll have seen how popular this trend is. It doesn't matter whether it's interior design, wedding stationery, homeware -- you name it, you'll find something with a banana leaf on it. Not to mention, tons of bloggers in the interior design space are claiming the banana leaf to be this years number one fashion. So, it's hardly surprising we've seen a rise in the number of women's swimsuits donning banana leaf prints.
How cute is this polka dot bikini? Not only does it look pretty, but as two-pieces go, it's pretty practical. With adjustable straps, soft padded cups, and removable cups to boot, you can wear this bikini however you feel most comfortable.
We love the one-shoulder look and the long ruffled embellishment, this certainly adds a splash of vintage flair. All in all, it's a fabulous item to add to your online store.
The print on this swimsuit exudes elegance. Again, just like the bikini above, your shoppers will enjoy the convenience of adjustable straps. Not to mention, the comfort of the wireless bra. If you follow any fashion blogs or flicked through a glossy magazine recently, you'll know high cut swimsuits have soared in popularity. So, this cozzie ticks all the boxes!
For more swimsuits like these, check out Mint Green Sooty.
With the global push to reduce plastic usage, the tote has become an incredibly popular style of shopping bag. This is probably due to the 'bag for life craze' adopted by supermarkets around the world. But, just like the wall clocks we just spoke about, you're probably best jumping onto the bandwagon of other trends. Again, this should help you stand out from what's already a crowded marketplace.
Enter the cactus craze.
These days there's almost nothing you can't get with a cactus design plastered onto it. From bunting to candles to lamps and everything in between, cactus-themed merch is everywhere -- and the tote bag's no exception.
In 2017 cactus-inspired fashion skyrocketed. Take John Lewis as an example, there were 48 results for 'cactus' on their website, but they only had one active listing with a cactus themed product!
We're confident shoppers will love this tote bag. It doesn't matter whether you market it as the 'perfect gift,' a reusable shopping bag, or an eco-friendly gym bag -- this product will go the distance. We've even seen consumers use these tote bags as wedding favors or welcome bags. As you can see, there are loads of ways to market this item!
There are a few fabulous features this product has that you should be aware of. Firstly, it's made out of lightweight, 100% organic cotton fabric, making it perfect for anyone looking to avoid a bulky carrier. It's also machine washable (cold water, delicate cycle), which makes it a practical option.
Most importantly, you can target the ethical consumer, as this bag is made using eco-friendly, water-based inks, and handcrafted by talented artisans. It's a fabulous product to sell if you want to start stocking fair trade goodies.
We're always looking for quirky and thoughtful ways to wrap up our gifts. Gone are the days where your only option was to buy and use a plastic-looking or cardboard wine bag. Fast forward to today, you can opt for linen wine bags...
If you're looking for a way to jazz up a hosting gift, then this watercolored linen wine bag could be the perfect solution. Just like the above tote bag, this product is also made using 100% natural and organic linen.
Complete with twine drawstrings to fasten the bag closed, this eco-friendly and fair trade bag is created by incredibly talented artisans. They only use water-based inks to create their designs. So you can reassure customers they don't have to worry about harming the environment or textured vinyl peeling and cracking over time.
See Magenta Chloe for more products like this.
Now you've seen this killer summer items list, it's time to get marketing.
If you haven't already, we suggest integrating your brand's Instagram account with your online store. To date, Instagram boasts over 500 million daily active users, that's a lot of people. Obviously, we're not suggesting that all 500 million people will become customers. But, there's a good chance you'll find your target market here.
By publishing images of your products on this social media network, you give followers a direct way to make a purchase. So, when Instagram's used well, you should increase your sales rate.
Needless to say, some of the above product images are divine, so there's a good chance you'll catch the eye of your Instagram users. Be sure to swot up on the most effective hashtags to use in your posts. These are a surefire way to boost engagement. You should also post when your audience is most likely to be online.
Top Tip: Only use hashtags that are highly relevant to your content and have an extensive reach. By 'reach' we mean, the number of posts that are tagged using a particular hashtag. Finding the scope of a potential hashtag's easy. Just use Instagram's search bar to see how many posts are using the same hashtag. You should see a number underneath each search result Instagram's populated -- that's the 'reach.'
In addition to Instagram, launch a Facebook store. Facebook still remains the most-used social media platform on the web!
You'll be pleased to hear, setting up a Facebook store is relatively simple. It does exactly what it says on the tin, you can start making sales via this platform and even integrate it with your Shopify store. We highly recommend doing this as you won't have to bother keeping two separate inventories.
If you want to sell hot summer products, you can't go wrong with any of the goodies listed above. But, before you dive straight in, have you found a website extension to help you source high-converting products? If not, why don't you give Spocket a try? We can almost guarantee you'll find products your customers will love. Try Spocket now for free!
Rosie Greaves is a professional content strategist specializing in all things digital marketing, B2B, and lifestyle. In addition to Spocket, you can find her published on Reader's Digest, E-commerce Platforms, and Judicious Inc. Check out her website Blog with Rosie for more information.