TikTok dropshipping is an ecommerce model where you sell products on TikTok while a third-party supplier handles inventory and shipping. By creating engaging marketing campaigns tailored to TikTok's unique environment, dropshippers can profit by selling products at a markup from the supplier's wholesale price.
TikTok, with around 150 million US users, offers a fantastic opportunity for ecommerce entrepreneurs to start dropshipping. Here's how you can leverage this platform for your dropshipping business:
Steps to Start Dropshipping on TikTok
- Research Products
- Identify popular products on TikTok by observing what other dropshippers are successfully selling. Categories like cosmetics, accessories, toys, and fashion items are particularly popular.
- Look for a niche market with less competition to increase your chances of standing out. Check suppliers' websites and catalogs for unique and trendy products that resonate with TikTok's audience. You may also use product research tools to find winning products for TikTok Shop.
- Choose a Dropshipping Supplier
- Select reliable dropshipping suppliers who offer the products you want to sell, one such vendor is Spocket check out their dropshipping products.
- Launch an Online Store
- Create a high-quality dropshipping store using a platform like Shopify and Shopify dropshipping tool. Ensure your store is mobile-friendly, with clear navigation and compelling product descriptions.
- Use Shopify's tools like Shopify Inbox for customer communications and Shopify Checkout for secure payments. Sync your product catalog with your TikTok account using the TikTok Shopify app.
- Set Up Your TikTok Account
- Create a TikTok business account to access analytics and tools like the commercial music library. Connect your TikTok business account with your online store so users can easily navigate from your TikTok content to your store.
- Apply for TikTok Shop
- TikTok Shop allows you to sell products directly on the app. Apply by providing your legal business name, EIN, and registered business address. Once approved, you can sell products through in-feed videos, livestreams, and the Shop tab.
- Market Your Products
- Develop a marketing strategy that includes paid advertisements, influencer marketing, and original content. Use TikTok Ads Manager to monitor and adjust your ad campaigns.
- Partner with influencers who align with your brand to reach a wider audience. Send product samples for them to feature in their content.
- Create engaging original content like dance videos, product demonstrations, and trending challenges to attract organic traffic.
- Fulfill Orders
- Automate your order fulfillment process to save time and reduce errors. Use software like Spocket to automatically notify suppliers of orders placed through your store.
- Ensure timely shipping and maintain excellent customer service to build a loyal customer base.
Best Products for TikTok Dropshipping
Products that perform well on TikTok are trendy and visually appealing. Examples include casual dresses, sunglasses, bodysuits, jewelry, and fashion items. Practical items like cleaning supplies and kitchen accessories also do well as they can be easily demonstrated in videos. Aim for products that can trigger impulse buys from viewers.
